Chapter 438: Response
At the beginning of the opening up, in order to attract foreign capital, many high-quality brands were sold to foreign companies, which was a bit overkill, and then caused a great negative impact, Changhong once attracted a large number of consumers in the name of domestic products; If it was the nineties, it would not be easy to deal with such a situation as Shen Mai, but now it is zero three years, and many situations have changed, if it were not for the large amount of investment, the district would not be so strong.
So he hired some reporters, hoping to use their channels to let more people see the true purpose of Nova and let some people see the hidden conspiracy behind the acquisition.
Shen Long told himself about Nova Company, and then a reporter asked, "Mr. Cheng, as far as I know, our country's pharmaceutical industry is indeed much behind foreign countries, so it is not a good thing to accept the acquisition of the other party, we can learn a lot from it, this is not better than making a car behind closed doors?" ”
Shen Long explained, "Nova is indeed more advanced than us, but we are not without our own strengths, such as artemisinin, such as vitamin C combustion, which was acquired by Roche." ”
"And the Chinese patent medicine we are about to produce, the efficacy is stronger than Nova company's Glenin, and the cost is lower, in other words, in this project, our technology is not backward, if you insist on it, it may be that the production process is not as good as Nova company, but we need to remind you again that our medicine is Chinese patent medicine, Nova company is good at the preparation of Western medicine, in the field of Chinese patent medicine, they are not better than us." These production lines were self-commissioned by Shen Lun, and after having Lao Bai's talent in chemistry and engineering, Shen Shuangding did a better job than Nova Company.
"In addition, if Nova cooperates with us to mass-produce this drug after purchasing the patent, and then puts it on the market at a lower price, so that more patients can be treated, I am actually not opposed to this acquisition." Shen Jufeng turned, "But as far as I know about the international pharmaceutical giants, they will definitely not do this." ”
"Why?" The reporter doesn't quite understand that, according to the consistency, it is a good thing for enterprises and consumers to have lower-cost products on the market.
"International pharmaceutical giants are very good at buying patents and building patent barriers in order to maintain their monopoly position." Shen Long popularized knowledge for them, "Let me give you an example." ”
"In 1933, the Germans invented the 'Leysler chemical method' for the production of vitamin C, this method is complex and the production cost is high, only the Swiss Roche, the German BASF and the Japanese Takeda Pharmaceutical have the strength to produce, these three companies formed a price alliance to control the production and price of vitamin C."
"In the 80s, Yin Guanglin of the Institute of Microbiology of the Chinese Academy of Sciences invented the 'two-stage system', which greatly reduced the production cost and requirements of vitamin C, and the international pharmaceutical giants immediately reacted, and Roche spent $4 million to buy the patent, and then they continued to use the old method to produce vitamin C."
"It's a defensive strategy, because cheaper technology will affect their monopoly position, and they didn't buy this patent to use it, but to prevent other companies from gaining the right to produce it, and luckily they only sold overseas patents, otherwise we would have to spend a lot of money on vitamin C."
"Are you saying that Nova has the same plan as Roche? After buying a patent, it is not used. Now the reporter understood.
"Yes, they already had Grenin, a drug for leukemia, and of course they will not develop the same drug again." Shen Long nodded decisively, "Are there still fewer brands that were acquired by foreign companies a few years ago but discarded?" After Pepsi acquired Tianfu Cola, the brand disappeared; SC Johnson buys Megapurin toothpaste, which once occupied 70% of the domestic market, can you still buy it in the supermarket? Shen Lu gave examples from other industries.
"This is a conspiracy by foreign capital to bring down our national industry and clear the way for them to completely occupy the domestic market." At this time, some reporters still had some real conscience, and a young reporter immediately said indignantly, "Mr. Cheng, don't worry, I will definitely expose the conspiracy of Nova Company and let more readers understand the truth of the matter." ”
"It needs to be reminded that the price of Glenin of Nova Company is close to 40,000 yuan, and how many people in the country can afford the medicine cost of 40,000 yuan a month; And the price of this Chinese patent medicine we developed is only one percent of that of Glenin; This is not the same as daily consumer goods such as cola and toothpaste, once acquired by Nova Company, those patients who can't get out of 40,000 yuan a month can only wait for death. Shen Ma said heavily.
His tone once again infected the reporters, who are also human beings, and they are also worried that they will get sick, and if they meet such pharmaceutical companies in the future, I am afraid that no one will be able to bear it.
"Attracting foreign investment is important, but it can't be in vain about people's livelihood, this incident is very representative, I will write an in-depth article and publish it as soon as I go back." Journalists have expressed their positions.
"Nova has a lot of influence on the media, and I guess they will put pressure on you once the article comes out." Shen Luo said that Nova spends a lot of money on media advertising every year.
"Don't worry about this, although I work in XX Newspaper, this is not the only channel that can publish articles, and I don't believe that Nova can buy all the media." An older reporter said confidently.
For the media, it is more expensive to buy them not to report a certain news than to buy a specific news report, and it is difficult to buy almost all the media to not report the news, and only one media outlet is needed to report a certain news.
Nova may be able to do it abroad, but at home it has no ability to silence all media.
The reporters are ready to go back to writing articles with a full harvest, and I believe that as soon as tomorrow, there will be relevant news reports in the media.
Director Qiao was eye-opening, can things still be solved like this? Through the pressure exerted by the media, presumably that person will not dare to force them to accept the acquisition anymore, right?
"Hey, Xiao Cheng, you're a little presumptuous." In retrospect, although Shen Long's methods were effective, they did not conform to conventional practices, and Director Qiao was a little worried.
"Isn't there anything I can't help it?" Shen Lou said, this is the first step.