The Xie family, father and son are in the study.

As guessed by Zhang Xiaobai and others, they are discussing countermeasures.

However, before discussing countermeasures, Xie Qunxiang first got angry.

The Xie family is engaged in the jewelry industry, and originally planned to set up three sales points in the newly built Dawan Mall.

The other party did not give a chance to negotiate.

Xie Qunxiang didn't know why, but when he heard his son say this, he understood everything.

Xie Qunxiang paced in the room, sighed and said, "It's bad, I didn't expect Cheng Feng to have such a friend, what should we do?" ”

Xie Mingyu has already said very clearly, now behind the Cheng family are Yuanda Group and Dafang Real Estate, the strength of these two big groups Xie Qunxiang has long heard of it, and he is afraid.

Xie Mingyu said: "Dad, there is no way now, they are obviously targeting us, this one must be fought!" ”

Xie Qunxiang said: "Fight? How can you fight? A Yuanda Group is not easy to deal with, plus a generous real estate, any one can kill us! ”

Xie Mingyu said: "That's not necessarily, their advantage lies in capital, and their disadvantage lies in their lack of experience, and the Cheng family father and son are not afraid at all." ”

Xie Qunxiang said: "I hope so, Mingyu, you have to keep a low profile in the future, and leave a line for things to see each other in the future, if you didn't beat the Cheng family so badly, they wouldn't be menacing!" ”

Xie Mingyu snorted coldly in his heart, thinking that you didn't say this when you made a move.

Xie Mingyu said: "It's useless to say this, we have to be prepared to deal with it, Chengjia Supermarket will open soon, this first one will definitely be a price war, you have to give me some support!" ”

Supermarket competition, one is the supply channel, the other is the price.

Now Xie Ke Supermarket has the upper hand in the supply of goods, and after several years of development, the channels are stronger than Chengjia's, and the purchase price is also low.

Then only the price remains, presumably with the support of Yuanda and Dafang Real Estate, the opening of Chengjia Supermarket will inevitably come to a wave of big promotions to attract traffic.

So this period is crucial, if you can suppress it, it will be easier to deal with in the future.

Xie Qunxiang nodded and said, "Cheng, during the critical period, how much do you use to speak." ”

With this sentence, Xie Mingyu was relieved, he was afraid that his father would not support him if he was stingy, but it seemed that he was thinking too much.

In terms of right and wrong, my father is still very reliable.

Coming out of the house, Xie Mingyu hurried back to the company.

Several high-level officials are meeting to work on strategies.

Gao Gao reported: "Mr. Xie, we discussed it and felt that the best way to promote it was to return coupons. ”

There are undoubtedly a few routines for shopping mall promotions: how much money is full of coupons, and you can use it to offset the money next time you buy something; There is also a total purchase of more than a certain amount of money can be exchanged for gifts, the more you buy, the better the exchange; There are also buy-one-get-one-free activities, buy a large piece and get a small piece free.

Most of these activities are used in large shopping malls, and supermarkets don't use much, after all, there are still many daily necessities, so there is no need for this way.

But now we have to think of this way, the enemy is about to hit the door.

Xie Mingyu thought for a while and said, "Don't use this kind of promotion, let's discount directly!" ”

Several people were taken aback.

Although the above three are also promotional methods, they can all be greasy inside, on the surface, consumers seem to get benefits, but they can buy as well as sell, and the most affordable is still the merchants.

Once the discount is directly discounted, there is less room for operation, consumers are not fools, and the amount of goods is clear, which is equivalent to making real profits.

Gao said: "Mr. Xie, are we too disadvantaged to do this?" ”

Xie Mingyu said: "I went to find the old man just now, I have already received support in terms of funds, and the strength of the other party is very afraid, I am ready to fight a protracted war and not make money." ”

"Everyone! It is no exaggeration to say that the time of life and death of our Xie Ke has arrived, we must not be careless, everyone cheer up and win this battle, as long as we win the first battle, Yanjing in the future will be the world of Xie Ke! ”

The supermarket makes profits, and it is the boss who suffers, which has no big impact on these high-level executives.

When a few people heard this, they were full of confidence.

There are a few who have worked in the Cheng family, but they don't take the Cheng family supermarket seriously at all, and they beat him once, so they don't care about the second time.

Only Gundam frowned, thinking that even so, he still couldn't guess the ending.

Just because the opponent this time is not only the Cheng family father and son, but also Zhang Xiaobai and a field.

One has brains and the other has money, and they are not easy to deal with.

Xie Mingyu said again: "Pay close attention to the movements of Chengjia Supermarket, when they open, we will discount when they open, and we will be directly tough!" ”

For this battle, Xie Mingyu has made ample preparations.

Aimar's development plan was aborted in this way, and Henry didn't expect that in the words of this place, this is called a halfway kill to bite the gold, and it will actually make an unknown company cut off.

Henry felt more and more that this place was not simple, and that people had a strange way of thinking. As a businessman, how can you give up profits for nothing?

Are they all fools?

Tan Wei said: "Chengjia Supermarket, the original leader of Yanjing's retail industry, had 30 supermarkets of all sizes at the most prosperous time, but it declined after being cut off by Xie Ke Supermarket a few years ago, and has been until now. ”

"Dawan Mall, quietly developed in Yanjing two years ago, claiming to be a newly rising real estate company, but it didn't come to fruition, but it was a secret move of Dafang Real Estate, and Dafang Real Estate is a well-known real estate company in the country."

"Conclusion 1, Chengjia Supermarket and Xie Ke Supermarket are enemies, and they belong to the kind that you live and die; Conclusion 2: Chengjia Supermarket and Dafang Real Estate are close partners, and Dafang Real Estate will even give up its interests to support Chengjia Supermarket in the battle. ”

Peers are enemies, and both enemies must be careful.

Tan Wei analyzed the current situation.

Henry asked, "What do you think we should do?" ”

Tan Wei thought for a while and said: "There is an old saying in our country, the snipe and the clam compete for the benefit of the fisherman, let's sit on the mountain and watch the tiger fight, no matter who wins or loses, it will be greatly damaged, which is good for us." ”

Henry smiled and said, "That's what I mean, let's follow the plan and re-select the location to build a supermarket." But who do you think will have the last laugh in this battle? ”

Tan Wei said: "At present, the cards of Xie Ke Supermarket are bigger and the odds are greater. But it's not good to say, the people in Cheng's supermarket don't seem to be easy to mess with. ”

Henry suddenly curled the corners of his mouth, and his smile was a little playful, "Since Xie Ke Supermarket has a bigger chance of winning, for the sake of fairness, should we help the Cheng family?" ”

Tan Wei frowned and said, "What do you mean?" ”

Henry smiled: "Today's scene is from the beginning to the end, don't you see a little other taste?" ”

Tan Wei suddenly realized and said with a smile: "Gao Dai, now he is the vice president of Xie Ke Supermarket, and he used to be a senior member of the Cheng family, and I have also noticed that he doesn't seem to have a good relationship with Xie Mingyu, so he can do something in this regard." ”

Henry said: "You can do this thing, there is a character in your ancient times who seems to be called a slave with three surnames, right?" If you betray once, there will be a second time, which not only weakens the strength of Xie Ke, but also increases our strength, why not? ”

Tan Wei said: "Do you want to wait and watch again?" If Xie Ke falls into the disadvantage, I'm afraid it will be better to start. ”

Henry shook his head, "Don't wait, if Xie Ke has the upper hand, I'm afraid we won't have a chance." ”