"You know that the first drama made by our company was the development and adaptation of game IP, and we also relied on the success of that drama to gradually develop from a small company to today's scale." Her voice changed, and she changed her tone, and said regretfully, "If what you gave is an ancient fantasy book, we may be able to discuss it again." But what you gave us was a modern one, or a crush on campus. The plot is impeccable and it does look interesting. But this kind of theme is not popular in the market! The hottest thing in the TV drama market now is costume dramas. It accounts for 64% of the share of TV dramas. The second is modern drama. In modern dramas, spy wars and period dramas account for more than 20 percent of the share. Campus dramas account for almost only one or two percent. ”

"Such a low market share means that its return rate will likely be as low as the market share! There is also the disadvantage of IP itself - readers! ”

"Miss Yung showed us the number of readers reading and discussing the book. Admittedly, this data is very good. If these readers can be monetized, we will save at least a few million dollars in publicity costs. But water can carry a boat, and it can also capsize a boat! What kind of actors we choose to star in this TV series may not be able to satisfy readers, and there are very few popular stars who are willing to take on this kind of theme, and we have to find them to add a large amount of salary. In this way, the little money saved in the past becomes less important. ”

"It takes a lot of manpower and material resources for us to invest in a drama, and I don't want to waste time, energy, and money on a project that I know won't succeed."

She put her hands on the table with her hands staggered, her delicate makeup face facing her face, calm and capable, "I say this, can Miss Rong understand?" ”

Rong Yan thought that the other party might refuse, but she didn't expect the other party to refuse so firmly, and she was not optimistic about her submission of the past IP at all.

She pursed her lips and waited quietly for Wang Ying to finish, and only after Wang Ying finished speaking, she took it, "I can understand." But can Wang always take half an hour to listen to my thoughts? ”

Half an hour......

Wang Ying frowned, glanced at her watch, and said, "I only have twenty minutes, if you can, please finish in twenty minutes." ”

Rongyan, "Now TV dramas and costume dramas account for most of the market share, and this phenomenon has been a long time. Many people turn on the TV and see either palace fighting dramas or martial arts films, and the audience will have aesthetic fatigue sooner or later. In terms of modern dramas, except for spy war films, most of the remaining TV dramas are mother-in-law and daughter-in-law relationships, workplace struggles and the like. Most of them are career-oriented, supplemented by love. Coupled with the complexity of the subject matter and character design, the audience does not look easy. Many viewers watch TV to relax after dinner, and of course the same is true for watching dramas. The book "Little Lucky" itself is a campus story that is easy to heal, and the male and female protagonists will also enter the university and go to the workplace in the later period. But most of them are love cookies. It also focuses on the hot spots of the current society. For example, everyone is concerned about the college entrance examination admission rate, early love, campus bullying, study abroad and other issues. It looks lighthearted and resonates with people of all ages. ”

"It also has tens of millions of readers, and once filming starts, the discussion will definitely not be low."

Wang Ying disagreed with her words, and put it bluntly, "Now that the IP adaptation in the domestic market has not yet taken shape, everything you say may be risky!" ”