Chapter 1479 (Chapter 15) Investing in shopping malls

Now it is the best time for domestic investment in business districts, and the consumption level of residents has risen, but there are few high-end shopping places.

At present, there are a few good shopping malls in the big international cities in the north.

If there is a large-scale high-end shopping mall integrating shopping, dining and entertainment, it will definitely attract many people and even drive the surrounding plots, which is definitely worth a try.

Especially now that the land is not so valuable, take the opportunity to earn the money first.

Even if online shopping rises in the future and the physical industry is sluggish, they have already earned enough money, and they don't know how many times the land alone will multiply, what are they afraid of?

Besides, the impact of high-end commercial purchases is actually not so big, and there is still a lot of profit margin.

This is a good development opportunity, if you don't grasp it now, you will regret it later.

Jiaxiang can develop the scale of the company to this day in less than ten years, naturally he is not stupid, he just has some concepts that are not as advanced as Qiaolian.

So as soon as he heard his mother's words, he immediately understood. "Mom, I know what to do, thank you, Mom."

He only needs such a flash of ideas, and the rest is easy.

"Well, you just have a number in mind, how to implement it, you can study it with Jingshu and the company team.

But I suggest you, keep it secret for the time being, even if it's on the company's side, just a few high-level executives know about it.

Otherwise, if the news leaks out, I'm afraid that others will make trouble in front of you again. Qiao Lian didn't say much, only told her son a few words.

His son is smart, and he has already practiced the ups and downs of the business sea over the years, so she just needs to mention it, and she doesn't need to say too much.

"Oh, by the way, do you have enough money? If you do what I say, you'll need a lot of money, and if you don't have enough money, tell me, I have. ”

Qiaolian is a rich man now, and it is not a problem to invest some money or something for her son.

Jiaxiang smiled when he heard it, "Mom, I have the money, don't worry, if it really can't be slowed down, I'll look for you again." ”

His mother is like this, no matter what his brothers and sisters do, his mother is fully supportive.

"Okay, then remember to tell me when you need it." Qiao Lian smiled and hung up the phone.

Here, after Jiaxiang finished chatting with his mother, he probably had some ideas in his head, so he called Jingshu over, and the couple discussed it first.

After that, a high-level meeting of the company was held, and several henchmen got together to discuss the next plan.

In the following time, Jingshu was responsible for negotiating with the European side, using the price war to contain the Lin family, so that the other party could not figure out the specific intentions of this side.

But in fact, Jiajing Group has limited the volume of export transactions to minimize losses.

At the same time, large-scale chain shopping malls were built in more than a dozen major cities across the country.

The first batch of cities selected are cities with a good domestic economic level, at this time, most of the urban construction is just emerging, it is easy to get land, and the price is not too high.

Jiaxiang found a team of experts to calculate the future development of these more than a dozen cities, and selected relatively favorable plots to start construction.

More than a dozen cities are in full bloom, and they need a lot of funds, but fortunately, Jiaxiang has developed well in recent years, and the foundation is quite strong and can be supported.

The construction of the shopping mall was carried out overtime, and it was completed and delivered a year later, and at this time, Jiajing Group began to vigorously publicize and bid for the shopping mall.

This is the first time in China that a large-scale chain high-end shopping mall integrating catering, entertainment, shopping and other functions has appeared.

As soon as the bidding and advertising came out, it attracted the attention of countless businesses at home and abroad, and they contacted the project department of Jiajing Group to fight for the right to settle in the shopping mall.

The shopping mall has been positioned as a high-end consumer from the beginning, so there are strict requirements for the brands that have settled in, and it is not a first-line big brand that does not cooperate with high-end products.

But the more this is the case, the more businesses that take the initiative to ask for cooperation, and less than a month after the tender announcement was issued, all the shops were snatched up.

If it weren't for the fact that the group had kept a layer of home appliances and a supermarket, I am afraid that others would have snatched it away.

Investment, decoration, and distribution of goods have been busy for another two months, and the mall has a grand opening on December 20.

In recent years, some big cities in China have also risen to celebrate the foreign festival, and shopping malls have taken this opportunity to carry out opening activities, and various discount promotions have been carried out from Christmas to New Year's Day.

The overwhelming publicity and real discounts have attracted countless guests at once.

The shopping mall exploded, and various household appliances and other commodities of Jiajing Group also entered the eyes of the domestic people at once.

Especially those novel and easy-to-use small household appliances, which have captured the hearts of countless housewives at once and become the hottest products.

In just ten days after its opening, the sales of household appliances alone have reached hundreds of millions.

As soon as this figure was reported, the senior management of the group was very surprised.

You must know that this is the terminal retail price, not to sell to dealers.

Although the domestic sales price is slightly lower than that of foreign countries, on the whole, the profit is much higher than that of exports.

Since then, Jiajing Group's home appliances have laid the foundation for the domestic market, and sales have been growing steadily since then.

At this time, Jiaxiang has begun the second batch of shopping mall development plans, and more than a dozen of them will be selected from the major cities in China to be put into construction.

This stroke of genius directly broke the idea that some people want to quickly seize the European market and try to crush the Jiajing Group.

And because of the price war for more than a year, the other side has consumed too much money to make a follow-up.

I had no choice but to take the initiative to come over and want to make peace with Jiajing Group.

"Mr. Lin, I don't understand what you say, you were the first to pick up the price reduction.

How? Now you don't want to reduce the price again, come to me to make peace? Does Mr. Lin think this is realistic?

Our group has signed a contract with a European distributor, and now you ask me to raise the price, are you asking me to break the contract? So what about a large amount of liquidated damages?

Mr. Lin, you have been in this industry for a short time, but I have been in this industry for more than ten years, and Jiajing Group has the most important reputation.

If you make me go back on my word, how can I deal with those old customers? Jiaxiang looked at the person opposite and said with a light smile.

"But Qu Dong, you don't make money by lowering the price.

I am now willing to return to normal prices, we each speak by product quality and service, isn't healthy competition good? Why do you have to bite the bullet? ”

That Mr. Lin thought that if he came to make peace in person, Jiaxiang would definitely agree to come down with the boat.

After all, he has the Lin consortium behind him, and the Jiajing Group is just a small company in China, and its strength is not as good as the Lin family, so he doesn't dare to fight with the Lin family.

But I didn't expect him to come in person, and the other party didn't give him any face, which made Mr. Lin very angry.

"Qu Dong, I think you should understand that behind me is the Lin Consortium, which has abundant funds, even if I lose money, I will lose it.

But what about Qu Dong? Qu Dong is self-made, it is not easy to have today's industry, does Qu Dong hope that how many years of hard work will be ruined? ”

"Mr. Lin is thinking a lot, although the scale of my Jiajing Group is not as good as that of Lin's, the foundation is not weak.

The loss in the European market is not big, I can afford it, and I don't need to bother with Mr. Lin. Jiaxiang was still smiling, and he replied in a good time.

(End of chapter)