Schneider suddenly woke up to the fact that his original thinking had actually fallen into a misunderstanding, and he felt that it seemed that the product must have strong functionality and practicality to be easier to sell, but the current glass products are not completely reduced to daily necessities like glass products hundreds of years later, and the market and consumer groups faced by the group are completely different. Today's glass products are more akin to luxury, a kind of Cheng dù as a symbol of status. Until then, this type of product has ignored an extremely important customer group, and that is the reader.

In this era, reading and literacy may not be able to be rich and powerful, but rich and powerful people can basically read and write, so the high-end cultural market has actually been ignored by Western glass manufacturers. The glass products they bring are often tableware, vases, ornaments, these things can bring a certain sense of psychological superiority to the owner at home, but also highlight the economic strength of the owner's family, but then again, this kind of "show off wealth" means is still a little low-level, in the words of later generations, that is, the force is not high enough to put more glass dishes at home, it is just a nouveau riche face, it does not show a noble and elegant temperament at all!

Now the glass stationery series launched by the crossing group has broken the original shackles, so that the rich and powerful officials, businessmen and gentry immediately have a new stage. Imagine how shocking the visual effect will be when meeting friends in the study, or meeting subordinates and colleagues, with a full set of simple and bright glass pen holders, brushes, inkstones, and paperweights placed on the table, which is simply a perfect integration of pretending and culture!

The introduction of glass stationery will undoubtedly greatly enhance the social elite to show their own means of forcing the height, Schneider remembers that before he crossed a businessman named Cook once said a famous line at the product launch conference, "more forced than the force", which is used to describe the market prospect of these glass products through the group, it is really appropriate, but the glass products of this era were originally used by the middle and upper classes of society to pretend to be used, so why not try to make these customers more forced?

Linking a product to culture is definitely a very clever approach. Schneider felt that he really needed to visit his colleagues in the development department and thank them for developing such a promising product, while also opening up his own sales ideas that had been closed off. (Baidu search update is the fastest and most stable)

After the knot was opened, Schneider immediately recovered to the normal level of ten successes, and his clever tongue was like a spring, and he first used a bunch of professional technical terms that he didn't understand to shock the two shopkeepers dizzy, and then talked about the artistic and cultural value of glass stationery, and boldly predicted that the emergence of glass stationery would greatly promote the progress of the cultural industry in the Ming Dynasty. （.）

Tao Donglai smiled next to him and listened to Schneider's nonsense, but in his heart he was thinking that this project is not only worth digging deeper, further enriching the product line, but also trying his best to establish the brand. The technical content of this kind of thing is too low, as long as the Spaniards and Portuguese see the product in the market, then they can feed the information back to Europe, and the probability of imitation is almost 100%.

However, due to the limited transportation and communication conditions of this era, this information came and went, and it took more than half a year for European glass craftsmen to make imitations and ship them to the East. Crossing the group can seize this time difference and take the lead in occupying the market with a brand, even if the West can create the same imitation, it is just a copycat. Moreover, the position of the group is much closer to the end market than its competitors, and it can respond to market changes in a timely manner and adjust the variety and specifications of products, which is also absolutely impossible for competitors to achieve.

In order to prevent imitations from impacting the market, Tao Donglai thought that the best way was to establish his own product brand across the group. As a glass product, the best trade mark is to engrave directly on the surface of the utensil, but now because the pace of chemical production is still lagging behind, there is no way to produce the chemicals required for etching glass. Tao Donglai decided to go to the glass kiln later to see if he could transform the guò mold and imprint the brand directly on the glass products. The effect of this method will definitely be rough, and small items such as pen barrels may still have zài process problems, but there are no similar products on the market at present, and there is no need to worry about being imitated.

It only takes a few months for the situation to improve, and once the chemical production on the Crossing Group catches up, it will only be a matter of time before even higher-priced etched glass products appear on the market, and even some expensive high-end customizations such as the engraving of poems on glass envisioned by Schneider will be accepted. Tao Donglai decided to explain the situation to the executive committee members at tonight's meeting, and at the same time proposed that the construction projects in the chemical industry be prioritized, so as to make these planned high-end products on the market as soon as possible.

Finally, when Schneider finished the product introduction, the two shopkeepers began to ask about the price of these glass products with a look of longing. Schneider naturally has a plan for this, and now introduced: "Regarding the price of the product, we plan to do so, first of all, we are going to set up a brand for this purpose...... What is a brand, you ask? Just like the name of your firm, people can remember it and make it easy to buy it later. In addition, we are ready to launch products of different grades of high, medium and low grades for this glass stationery to meet the needs of all classes......"

Schneider took out a few things in his head, and then bluffed the two shopkeepers for a moment. The stationery series, which originally had few products, was packaged by him in a few words, and the product categories immediately became rich. There are not only high-end products that are specially used by high-end officials, wealthy businessmen, and celebrities, but also practical series that take the ordinary route and are suitable for ordinary officials and scholars, and there are also civilian series that specialize in low-level readers and are cheap and high-quality, so that scholars whose family conditions are not so generous can also have the opportunity to improve their qualifications.

For some customers with special needs, Schneider is also preparing to launch a more upscale limited edition that is suitable for collection. For example, if next year is the Year of the Dragon, you can launch a limited edition of 999 sets of "Year of the Dragon Exclusive Set", each with a unique number to highlight the preciousness. For such a collection market, some "Tang Poetry Sets", "Song Poetry Sets" and so on can also be launched from time to time, and even the exclusive sets of a great poet, which will definitely meet the needs of those literati with collecting habits.

The cultural added value of such goods is extremely high, and the corresponding profit margins are much higher than those of ordinary series of goods. The two shopkeepers are also well-established in the shopping mall, and Schneider only needs to outline the territory with a little touch, and they can quickly figure out the key to it, and they are simply impressed by this Mr. Shi's business whimsy. As for the price of goods, it has become secondary, because Schneider has said that there will be products for different consumer groups, and the price grades are naturally from low to high. The two shopkeepers were anxious to hear this, and they couldn't wait to buy a batch of glass stationery back for sale.

But Schneider's next words made them not too satisfied: "The four-piece set of paperweight, pen holder, inkstone and brush that the two of you just saw, we have only produced 20 sets ......of samples so far."

"I would like to buy them all! The price is easy to say!" Zhang shopkeeper was afraid of losing the opportunity, so he hurriedly grabbed the head and answered.

Shopkeeper Li said angrily: "When I came, I said it well, there are good goods and half of the family, why do you want to eat alone when things come to the end!"

"Two of you, don't be excited!" Schneider hurriedly persuaded the two who were excited: "I think it's better to follow the old rules, half of a family, the price, because it's just a sample, it's a set of ten taels of silver, what do you think?"

"That's very good!" Shopkeeper Li glared at the shopkeeper fiercely, and then hugged his fist to Schneider and said: "The silver of the despicable line is all on the ship, can you settle it later?"

"Of course that's fine. Schneider said with a smile: "But from this transaction onwards, there needs to be a small adjustment to the cash settlement method between us." ”

After Schneider said this, he took out a set of negotiable notes and put them on the table: "This is a substitute banknote issued by us, when you two trade with us in the future, please exchange the cash you bring for such a negotiable coupon, and then settle the transaction with us." As for the unused part, when the two of them leave, they can also exchange huàn into silver at the settlement office of the port and take it away. ”

After listening to the introduction, the two each picked up the circulation coupon on the table and looked at it carefully. Shopkeeper Zhang first asked: "This yuan is equivalent to one tael of silver?"

Schneider nodded and replied: "That's right, and the restaurants, restaurants, and inns that will be built here in Shengli Port in the future will all use such circulation coupons for settlement." Please remember that in the towns built by our Haihan people, this is the money that can be spent. ”

Shopkeeper Li said: "What if you trade outside of Victory Harbor?"

"Then you can choose the settlement method according to your wishes, cash or negotiable bills. Schneider didn't care about this, he believed that once these Ming merchants realized the convenience of negotiable bills in terms of transactions, they would decisively choose this more convenient way of transaction settlement. As for promoting this advanced settlement method to the outside world, Schneider does not intend to rush it for a while.