Chapter 214: The Law (Second Update)
"When I started to open Shen Ji in the Moon Full Building, I could see that Brother Qiao and the others were very thoughtful when greeting guests, and I knew that Shopkeeper Fang was very good at this aspect on weekdays."
Hearing Shen Xiangmiao say this, the corners of Fang Huairen's mouth couldn't help but curl up slightly.
This is indeed true, and he can often hear regular customers praise him for his good management, and Fang Huairen is very proud of it.
Shen Xiangmiao continued: "But in my opinion, Shopkeeper Fang can still go further, and the moon can also do better." ”
Fang Huairen thought that he had done a very good job, and now when he heard Shen Xiangmiao say that he and Yue Manlou could do better, he was suddenly full of interest: "You say come and listen." ”
"Now the full moon building is doing well, can do a shouting and responding, warm hospitality, absolutely not throw face, but these are far from enough, what the full moon building needs to do is not to ask for it. For example, this pour tea, ordinary people feel that the teacup is empty and shout man, and the person who runs the hall hurried over to renew the tea, which is good, but what the moon full building has to do is to take the initiative to find out whether the teacup is empty, if it is empty, it should be taken to continue, so that the guests can feel the meticulous and thoughtful service. ”
For example, if a guest sees someone coming in the middle of the meal, he needs to take the initiative to ask whether to increase the number of dishes and chopsticks, and if the guests bring the elderly or children to eat together, they can take the initiative to explain some light and soft dishes...... In general, it is best to make guests feel at home and enjoy the meal. ”
"It's also a shame to say, I can't think of too many examples for me to list at this time, I can only list a few, but the general meaning is like this, the shopkeeper Fang has been running a restaurant for many years, and he must know what this means, and he should do better than I said."
Shen Xiangmiao said with a smile: "Naturally, if I usually think or see something, I can also explain it to Shopkeeper Fang." ”
Shen Xiangmiao also loves nothing as a chef in modern society, running around all over the world, going to many restaurants, naturally I have also seen many restaurants with very good service, and the service of some restaurants can even be described as "outrageous", only you can't think of it, there is nothing they can't do.
In terms of the situation of Moon Man Lou at this time, it is not a very high-end restaurant, although it is one of the best restaurants in Qingshui Town, but it is limited to places like Qingshui Town, and it does not need to be so high-end, it is enough to do some of the most basic.
Fang Huairen nodded: "It's okay." ”
Then, he hung his head and thought for a moment.
Indeed, after Shen Xiangmiao's reminder, Fang Huairen also realized the shortcomings of the full moon building, and he usually thought that he would be able to respond to the call, and he felt that it was excellent to greet him with a smile, but after listening to Shen Xiangmiao's words, Fang Huairen suddenly became enlightened.
Some trivial things, when the guests open their mouths, may be the moment when they are dissatisfied, take the initiative to do these trivial things, and do these trivial things in advance, so that the guests who come to eat do not have to waste their tongue and energy for these trivial things, then the meal will inevitably be very comfortable.
If you have a comfortable meal, you will naturally come back from time to time in the future.
"As the saying goes, listening to your words is better than reading for ten years, I think that today's words of Miss Shen are better than my more than ten years of business, usually I have never noticed these small things, and even some trivial things feel that they are not worth mentioning, and the guests will not care. But if you think about it carefully, although these things that Miss Shen said are all small things, it is these small things that determine whether the guests will come to the Moon Full Building for dinner again next time. Fang Huairen sighed with emotion, and arched his hand at Shen Xiangmiao:
"Miss Shen is young but wise and wise, and she is really admired."
Shen Xiangmiao waved her hand and smiled: "Shopkeeper Fang must not praise me so much, I also learned it from others, now I am showing off one or two, Shopkeeper Fang should not laugh at me." ”
"How? It's Miss Shen, you're too humble. Fang Huairen smiled, and then asked: "By the way, what is the marketing that Miss Shen said?" ”
Like the service that Shen Xiangmiao said just now, Fang Huairen had never heard of this word, and this word was equally strange and unusual.
Shen Xiangmiao cleared her throat and continued: "Generally speaking, it is actually how to beat the reputation of the Moon Full Building and how to attract guests. For example, Deshun Lou is making profits and reducing prices today, which is one of the means to attract guests. There are many marketing methods, and price reduction is only the most common and simplest one. ”
"Now the full moon building and Deshun building are competing to make profits and reduce prices, the full moon building will add new dishes, and the service will be better, it is bound to be able to overpower the Deshun building, but if the Deshun building has a long time to reduce the price, or often reduce the price, the full moon building is still unbearable after all. In such a situation, you have to think of a way to tie the guests firmly in the full moon building before Deshun Lou makes another move, so that even if he wants to go to Deshun Lou, he has to weigh it in his heart. ”
"But ......" Fang Huairen suddenly made another difficulty: "I understand this truth, but how to do it?" ”
You can't take a rope and tie the guest firmly in the full moon building, so that he can't move.
Such a thought suddenly flashed through Fang Huairen's mind, and then he wanted to punch himself.
When has this been, and is there such a ridiculous idea?
Fang Huairen threw out all the messy thoughts in his head and listened carefully to what Shen Xiangmiao had to say.
Shen Xiangmiao didn't notice Fang Huairen's small movements, but continued to say according to his own ideas: "How to tie up, you have to rely on the business methods of the full moon building, for example, after this price reduction returns to normal, you can make some Lemin coupons, these Lemin coupons are sold for fifty yuan each, but when eating, they can be used as one hundred yuan, and every three hundred yuan of meal money can be used for one chapter of Lemin coupons, but if there are more coupons and don't look for money, this is equivalent to an eighty-three discount discount, and when selling Lemin coupons, you can give two for every ten you buy." , buy more, give more. ”
Shen Xiangmiao smiled suddenly, and explained: "Shopkeeper Fang doesn't have to feel sorry for the few more coupons that are given away, the more coupons you buy means that you have to come to the full moon building to eat more times, and you spend a lot of money, and it is much more important to be able to maintain such a guest than to bring a new guest in." ”
Fang Huairen nodded hurriedly: "I still only know this truth, I have just thought about this method of Miss Shen, it is indeed an excellent idea, if you make such coupons from time to time to sell, I am afraid that many people will have to stare at the full moon building to see when it is more affordable." ”
"In this way, there will naturally be more and more people in the full moon building." Shen Xiangmiao said with a smile: "Second, there is another way, that is, the method of putting money in advance, just like putting money in the money village, you can also let the guests put the silver taels in advance in the full moon building, whether it is to record the account, or give him a note, in the future, you don't have to bring silver taels every time you eat in the full moon building, and you can avoid the trouble of finding silver money." ”