1452 On the means of superiority
(Cat flutter Chinese) As we all know, many female stars are trying hard to run on the road to "international superstar", compared to the noble force of the red carpet of Osland, Berlin, Venice, Cannes Film Festival, fashion week
The show seemed more approachable and had a lower threshold.
The biannual International Fashion Week is not only a major event in the global luxury industry, but also an important opportunity for many female artists to grab the headlines.
Every Mid-Autumn Festival season, many actresses rush to the fashion show.
Watching a show is a very high thing, but although the threshold is low, it is not easy to have an invitation.
To be clear, the range of invitations that luxury brands can give out when they hold a fashion show during Fashion Week is strictly limited.
In fact, 40% of the invitations are used to invite the world's top fashion media;
30% for inviting well-known fashion buyers;
10 percent, which is used to invite celebrities and guests;
10% is used to distribute top VIP customers;
The last 10 percent is set aside for random allocation.
Mu Yazhe, as a VIP guest, also received an invitation to the Milan show, but he was thrown aside.
He wasn't interested in fashion shows, so he had no plans to go.
Artists who can receive direct invitations from the brand, of course, are the highest, and the qualifications for watching the show in the front row of the VIP area are needless to say that the top standard configuration is the average coffee actress in this position
You can't get it at all.
In addition, people in this position not only have priority in choosing clothes to wear in the show, but also receive a personal meeting with the brand's top designers, so as to pave the way for future collaborations.
If you can't catch the stars of the brand directly, you can still choose to take the 40% ticket of the media.
With the increase in domestic media coverage of fashion week, "watching the show with stars" has also become the focus of various reports.
Some media even hired some celebrities as "special fashion observers", which became a model of win-win and mutually beneficial cooperation.
On the one hand, the media has enriched its own reporting content with the gimmick of famous banks, and on the other hand, celebrities have also been able to use the media to increase their exposure.
Some stars who have no works, but have good looks and temperament, have become candidates for media cooperation.
Of course, some actresses with low coffee positions don't even have such conditions.
They don't even have the qualifications to go to the fashion show.
However, in order to seek layout and rub the popularity of the fashion show, they will fight at their own expense, take the initiative to "post" the travel expenses of the media, and "bribe" the brand public relations at a high price
Men'er "rubbed into the show, even if there were no seats, standing to watch the show was enough to write a few rounds of publicity drafts.
What is "glamorous", what is "beautiful to break the sky", what is "the finale, shocking", in fact?
Many girl stars failed to get an invitation to the fashion show, so they rushed to the red carpet with a cheeky face, and rubbed the red carpet with their skirts, but they were still rejected by the ruthless fashion show, even so, they still wanted
Pretending to stand elegantly outside the door of the fashion show to take a few brilliant hard photos, and then turn around and use the press release to promote the hype, it is also a good way to make a layout.
Yun Shishi participated in the fashion show this time because Qin Zhou had won the cooperation of a brand businessman for her not long ago.
This brand businessman is Louis Vuitton, Qin Zhou talked about an endorsement, and this fashion show received an invitation from Louis Vuitton. Cat flutter Chinese