"Little things."

Jiang Zhou didn't care, he is now the boss of a small company, and he also has some people in his hands who can drive, and he doesn't need to run around for many things, and it is very convenient to hand them over to people he trusts.

The siblings chatted a little more about the studio and the subsequent development of their personal brand.

Jiang Xiaoqing was not so greedy and went directly to the ranks of luxury goods, but told Jiang Zhou a concept that was often mentioned in later generations-

"Light luxury".

This is where her personal brand is headed in the future.

It's not a top-of-the-line luxury, but a luxury jewelry that goes with style but doesn't need to cost astronomical sums of money.

Jiang Zhou heard the concept mentioned by Jiang Xiaoqing, fell into deep thought, and showed a surprised expression-

Light luxury...... Is it?

I have to say that this concept, for him, is very new!

Moreover, the meaning it represents, the potential for the future, cannot be ignored!

How many people in China, and even the world, can afford to buy top-level luxury goods?

Even if there are a lot of people who can afford it, why should someone else buy a new brand from you?

There are so many old brands, each of which has been verified by time, has an excellent reputation and style, and has long carved up the top luxury market.

Outsiders want to come in, the design level is one thing, and the supply channel is also extremely headache!

But if you don't touch the top luxury, lower the target to cheap jewelry -

So why does Jiang Xiaoqing want to develop a personal brand?

Qingzhou is the main market for cheap jewelry!

Even if Jiang Xiaoqing doesn't go out independently, he can open up a small world, and he can also throw the stall to Jiang Zhou, so he doesn't have to be nosy.

Therefore, Jiang Xiaoqing aimed at "light luxury".

In fact, light luxury is also a very cunning concept.

Obviously, the price is not exaggerated, and some are even relatively "cheap", but they are still stained with the edge of "luxury", so that people will not feel embarrassed to wear it.

What's more, light luxury is more in line with the tastes of young people.

Many young people who work hard alone don't want to waste too much money on luxury goods, but since they are in the interpersonal circle, they definitely can't avoid being pointed at.

If you wear cheap clothes and accessories, it is reasonable on a general occasion, but if it is a more high-end circle or occasion, it will leave a bad impression.

Light luxury is not expensive, it belongs to something that can be bought by gritting your teeth, and it also has style when worn on the body, and it will not be pointed out and lose face.

And the market for this type of young people is definitely not small.

In the future, how fast China's economic development will be and how big the consumer market will be occupied by young people, Jiang Xiaoqing knows very well.

What's more, light luxury products are not only bought by young people!

Something for all ages.

"Moreover, my designs are not old-fashioned, but more avant-garde and novel, and the middle-aged and elderly people who hold the economic power definitely don't like it very much, but their younger generations prefer my designs."

Jiang Xiaoqing still has a very clear understanding of his works, "If you blindly want to squeeze into the high-end circle, you will run into a gray nose, it is better to lower the goal, light luxury is the most suitable for me." ”

After listening to Jiang Xiaoqing's analysis, Jiang Zhou wanted to applaud his sister!

When he was in Ping'an County, Jiang Xiaoqing took a fancy to the potential of the cheap market at a glance and took him to eat the first bite of cake.

In the past three years, although some companies have entered the market of cheap jewelry, because Qingzhou has taken the lead, it has already gained a firm foothold, and with a stable source of customers, it will only throw off those latecomers in the future and become a first-class in its own right!