Overnight, Jonker was once again in the spotlight of the media, not just the media, but also Chelsea's new sports kit sponsors.

Adidas, a German sports brand, wanted to quickly reach a personal sponsorship contract with Jonker.

The price is 1 million euros a year, and when the media releases the news, many people have a feeling that the rhythm of Dick Silk counterattack.

A rare big contract for a young player, 1 million euros!

But Mendes was unmoved, for the simple reason that the price is good, and there are also many restrictions that come with it, and the German has always been strict and requires that the players signed have certain guidelines on and off the field.

If you want to sign a contract and get money, you must come according to the contract.

Others don't know who Junk is, Mendes doesn't know who Jonk is, don't mention the other terms, just minimize the exposure of negative news, you can make Jonk not get much money, and there is a corresponding fine for violation.

It's a good opportunity, and you have to endure it!

Originally, Mendes still wanted to discuss the details of the contract, but Adidas didn't seem to have the habit of modifying the contract, and put on a big man's style, and he liked to sign or not.

Due to the tough attitude of his opponents, Mendes didn't want to talk about it anymore.

Adidas was arrogant and unkind, and soon another big brand in the sports equipment industry came to the door.

The shot is a big deal, the American Nike company, hoping to sign the personal sponsorship of two Mendes players, who else can it be, Jonk and Ronaldo.

In the spring of 1985, millions of viewers in the United States saw such an advertisement: a basketball rolled to the end of the court, and a black man waiting there easily hooked the ball into his palm with his foot in colorful sneakers and began to move with the ball, at the same time, the screeching noise of the engine was heard, and the roar of the engine became louder and louder, and the drunkard flew into the sky. This black man is none other than an NBA basketball superstar. Jordan.

Ten seconds after the ad is Jordan's 'Walk in the Clouds', and even viewers who have never watched a basketball game will marvel at Jordan's superb skills. The ad is not only proof that Jordan has a 'special ability to fly', but also suggests that the shoes under his feet are also necessarily related to this.

And wear it in Michael. The shoes at Jordan's feet are the famous sports brand 'Nike'.

Before retiring, Jordan sighed from the bottom of his heart, "Philnet and Nike have turned me into a fantasy person." ”

Knight is the founder of Nike, who turned the small Nike company into a super multinational company that surpassed Adidas, and also shaped Jordan into the greatest star in basketball history.

Starting with Jordan, Nike began one star after another.

Nike has a long tradition of signing controversial stars, and from the very beginning, the brand has been looking for mavericks, strong-personality, temperamental, and aggressive athletes to endorse.

Nike always likes to find those unruly athletes to endorse, which has a lot to do with their brand culture and temperament. Nike was founded in 1968, and when this small company was founded, no one thought that this small company would pose any threat to Adidas, the supergiant of the industry at that time.

The Brazilian duo of Ronaldo and Ronaldinho are often caught partying in nightclubs.

However, this is how Nike developed rapidly, they aimed to challenge Adidas, and have been moving towards this goal, it can be said that Nike has always been presented as a challenger to Adidas, the world's first sports brand at that time, Adidas represents orthodoxy, represents stability, and represents Germany's rigor and rigidity.

Then Nike has to find another way, they emphasize offense, emphasize the temperament of not admitting defeat, and are aggressive, because, if the challenger wants to survive, it is not possible to stick to the rules, and there is no way out for himself. Only by exposing their spears, attacking forward, and not taking the usual path, can they have a future It is precisely because of Nike's culture and corporate philosophy that they always favor athletes who dare to challenge the world, dare to take the unusual road, and are mavericks.

Someone once questioned Nike's behavior, and Nike's founder, Nike, once said, "This kind of (controversial) star is generally discredited, usually how many people like him, and there are many people who don't like them, but they are by no means unknown." Because of them, Nike is more known, and because of Nike, they are more famous, which is a win-win. ”

The consideration of signing Jonk and Ronaldo at one time this time also continued the previous strategy. But it has to be said that both players have amazing development potential.

Jonk has half Chinese blood, this factor alone. Needless to say! Not at all!

Ronaldo's advantages are also obvious, his appearance is cool, which is in line with the preferences of a new generation of young people, as for the personalities of the two people? Is personality important?

Adidas is not, their spokesperson image is simply flawless, such as Kaka and Beckham, both are heartthrob images in the eyes of fans and the public, and they are absolutely good men and good men.

Therefore, the negotiations between Adidas and Jonk on the endorsement have not been going well. Adidas wants to make a paper contract to standardize Jonk and constantly change towards the company's image status, which is also the fundamental reason why in Adidas's view, the contract cannot be modified.

Young has potential. Having a malleable space and regulating everything is the German abacus.

There was also an important reason for Adidas to make the first move, and Jonk was at Chelsea. They don't want to be in a club that they sponsor. There are nails planted by the opponent in it, so I decided to strike first.

However, everything is in the past, and now Nike is a latecomer, infinitely close to signing the two.

Mendes has finally shown what he can do at the negotiating table to get the most out of Jonk and Ronaldo.

The signing ceremony will be held at Nike's European headquarters in the Netherlands, when Jonk and Ronaldo will appear. Signing conference.

I was going to go to the headquarters in the United States, but considering that the leagues of European football at all levels are in a tense finale. Nike also didn't dwell too much on the signing location.

1.5 million euros a year endorsement fee, 2 years of contracting!

Although the age is not too high, everyone knows that sports brand endorsements generally accompany the entire career of the signed players, and no sports brand will easily let go of its signed players.

Of course the players themselves have to be good and develop!

Mendes doesn't seem to be worried about this, the two young men under his command have found positions in both the club and the national team, and Nike is waiting to pay a lot of money!

The 2-year contract is also the result of Mendes' insistence, so that it is convenient to strive for greater benefits for the player in the future, and 1.5 million is a start.

Mendes, who is full of ambition, now has a sad face, after Jonk and Ronaldo arrived in the Netherlands, no one is gone, and they arrived in the Netherlands one night earlier not to let them go to the Netherlands, but to adjust their state and prepare for the signing ceremony to be held tomorrow afternoon.

Oh, my God! It's heartless!

For Jonke, he is convinced, no need to ask, it must be him who the two of them went out to take the lead, and they didn't run!

Ronaldo wants to go and is not familiar with the Netherlands, but Jonk is different, after all, he has been in the Netherlands for a year, and he is in a chic and good place, not to mention the door, but he also knows the approximate location.

Don't do anything before signing the contract!

I knew that I shouldn't have booked three rooms, got a suite, and kept an eye on two people if I didn't sleep.

Seeing that the clock on the wall is already pointing to 10 o'clock, and the two of them have not yet shown their heads, the two boys of the heavens, don't let me see you again.

Mendez's heart reached his throat, and as the minutes and seconds passed, there was no news.

My God! The phone is still turned off!

Resisting the urge to smash his phone, Mendez had been pacing back and forth in the room for a long time.

There was a knock on the door, and an arrow rushed over, without looking at who was outside the door, and opened the book directly, "Stinky boy, if you don't come back, TMD, I have the heart to jump off the building!" (To be continued......)