In the match against Sunderland, Jonker's goal was not very visually striking.

However, Manchester's new favorite celebrated after the goal with a fierce gesture, running all the way and making machine-gun movements, which is the most direct expression of a goalscorer, and it is extremely strong.

Then, Jonker, who rushed to the sidelines, turned his back to a row of frantic photojournalists, and pointed his hands at the number behind him. The action is simple and straightforward: "You have to remember that I scored this goal, I am number 25. ”

That's enough, needless to say, my number tells you who I am.

This young man demonstrates to everyone in such a way! Premier League opponents, I'm here, these five rounds of league play, just the beginning!

Later, Jonk shouted at Nani who rushed over, "I said, how does it feel to create a big scene together?" ”

When he said this, he didn't just look at Nani, but at the rest of his teammates.

Obviously, not only for the opponent and the media, but also for his teammates, Jonk is also demonstrating, to be exact, a shock!

It is to make them admire, to fear, and then to surrender!

Obviously, for the teammates, the demonstration had a clear effect.

The team scored ten goals in three Premier League games, and Jonk scored five of them and had two assists!

After recent matches, especially these three games, Manchester United's players have fully recognized the quality of Jonker, a true superstar, a superstar who can lead the whole team to victory!

Jonk has won the team's approval, and everyone is no longer obsessed with his status as the standard.

A player who had a good relationship with Jonk at the beginning. The relationship with Jonk is even better.

And some players who had a general relationship, or even a relatively indifferent relationship, also began to take the initiative to show favor to Jonker, and Jonk had no shelf. It is also the new favorite of the management, and it is beneficial to build a good relationship.

Ferguson is also happy to see this, Jonk is the offensive core of the team, this is the decision of the management, for this decision, Ferguson not only has no objection, but also happy to see! But. To earn the trust and trust of his teammates, it's up to Jonker himself!

Now it seems, Jonk did a good job!

This young man who was just twenty-two years old. I have begun to know how to use my own way to win people's hearts and get the support of the whole team.

After the shock, Jonk didn't make too many moves, and continued to talk and laugh with everyone during the training. It's a joke, it's a joke. The prank is a prank. The other players also showed great goodwill to the superstar and the team's banner, and after the team's victory, they returned to the top of the standings and the atmosphere became more and more harmonious.

"Congratulations to Jonker, he's scored in a row, he's shown everyone how strong he is!" Manchester United's young player Eagles posted a photo of him hugging Jonker and giving a thumbs up in the dressing room on his Twitter after the game, exaggerating the 'relationship' between the two.

Manchester United boss Alex Ferguson also praised his favourite player. "He's scored an impressive number of goals, and I've followed Jonker in the Eredivisie and Serie A before. He's won the Golden Boot a couple of times, and most of the players probably need to score in a few seasons, but he did it in one season, and a lot of it was spectacular. Now that he's in the Premier League, I'm like everybody and I'm looking forward to what is going to happen, and now it seems that everything is good. ”

As for the media, at this time, all the praise was given to Jonker and Manchester United.

The Times praised after the game, "The young goalscorer has stunned the Premier League and now he and his team-mates are enjoying the joy of getting back on track, and Jonker is a huge part of it." ”

The Sun continued to dig up the scars of Professor Wenger and Sir Alex Ferguson, "Three years ago, Professor Wenger hesitated in the face of the 15 million price tag of the Ajax team, he missed the most suitable opportunity to bring in Jonker, and after that, Arsenal are getting farther and farther away from Jonker, and they can't afford to buy Jonk more and more. As for Sir Alex Ferguson, he missed the best opportunity by failing to get ahead of Chelsea and buying Jonker. Now, looking at Jonker's tally, with five goals in three games, United are finding the right form to regain control of the Premier League. ”

The media continued to report that for two days, Jonk was with Nana at his villa in Cheshire, and the two got along rarely.

However, Jonker's gentle life did not last long, and on the third day, he received a call from Mendes.

"Jonck, Nike's endorsement contract has changed." Mendez said, the look of excitement in his words could be felt through the airwaves.

"Hmm." Jonk was also moved, Mendes, as a super agent, can be regarded as having seen a big scene, and he will be a little excited, so, this new endorsement contract looks considerable, "How much?" He asked.

"The contract will be renewed for four years and dividends will be paid proportionally." Mendes said.

"Huh?" Jonk nodded, and then asked suspiciously, "But you don't need to be so excited, Jorge, you've seen a big scene, what is a dividend?" Don't be so excited about dividends! ”

It's no wonder that Jonker asked, the endorsement fee of 20 million euros in the previous four years is also one of the best in football. However, it can't be said to be earth-shattering, you know, Cristiano Ronaldo's endorsement fee for signing Nike is six million euros per year, which is not much less than that of Jonck, and those basketball superstars in the NBA, their endorsement fees are relatively higher. Bryant was ninety-three million dollars in seven years, while LeBron was $93 million. James is forty-five million dollars in five years. That's why Jonk joked that Mendes didn't need to be so excited.

Of course, the previous Joonker's endorsement fee of 20 million euros for four years is also counted in football, and at present, it is second only to Beckham, Kaka and Ronaldinho.

"There's no endorsement fee, you become a shareholder, you know? Dividends! Mendes said triumphantly, "Separate a sub-brand from the Nike brand that is exclusive to you, just like the flying Jordan." ”

"Sub-brand?" Jonk is interested, and Mendes, the agent predator, can also be moved. It seems to be very promising, which also means that Jonk can get more benefits. He loved banknotes. Well, no one doesn't love banknotes.

"10% of the year-end profit of the sub-brand." Mendes said.

"Holy." Jonk listened. Can't sit still. This can't be calm, if it is true that Jonk can break a shackle in football, then this is almost comparable to Kobe. Bryant is about the same, or even surpasses Kobe. Bryant's treatment. Football players' endorsement fees have always been inferior to NBA basketball superstars. Bryant is a leading figure among the current basketball stars.

Mendez on the other end of the line smiled and didn't speak.

Jonk came to his senses. also smiled, "I'm afraid it's not easy to build a new sub-brand." ”

Mendes nodded. "From the noun of the sub-brand to the positioning of the logo, it must be accurate, but if you are aiming at the Asian market, Nike will also add some design elements of trendy clothing to the sub-brand, and create a sub-brand that includes high-end football and trendy equipment."

"It's a whole new thing. It's also an opportunity. The myth of Jordan made Nike determined to take another big gamble. Mendes continued, "Of course, the rise of the Asian market, especially the Chinese market, is the root cause of Nike's decision to gamble. ”

"However, there is a lot of pressure on you, the results must be guaranteed every year, at least the league golden boot is a must, and your popularity will directly drive the growth of the brand!"

"If Manchester United win the Premier League, I will win the Premier League Golden Boot?" Jonk naturally thought of this, was it pressure? Didn't you come to Manchester United for these titles?

"Huh. There is pressure to be motivated, and I like that. Jonk spoke out loud his answer.

"If a qiē shun lì. You've had a busy season this season. Mendes laughs and says, "It doesn't affect your normal game, but a lot of the time you have to cooperate with the brand's activities." ”

When Jonk heard this, he hesitated, too many commercial activities are a double-edged sword for professional players, and it is difficult to guarantee a bad state, "Jorge, you know me, if it weren't for a brand new sub-brand, I wouldn't be so sad, football is the main premise, but this cooperation is too attractive, football players can compete with other sports, and it is also a challenge for me." ”

"That's right, I know you're an idle guy, and a little more challenge and pressure might be a good thing for you!" Mendez didn't expect Jonk to agree so happily, and the original words were useless.

"A good thing?" Jonk asked, confused.

"It has to be a good thing! You're too lazy, you can't be pressured! Mendez said.

"What about the club?" Jonk voiced his concerns.

Mendes smiled proudly, "Nike is the main sponsor of Manchester United, they will come forward to coordinate, of course, your watch must also be guaranteed, Beckham and Ferguson broke up, the most important thing is because of too many commercial activities to guide the decline in the player's competitive level!" ”

"To put it simply, you have to be good on and off the field!" Jonk finally felt a little pressure this time.

"Haha, you kid is finally serious." Mendes was happy, Jonk was cynical at all times, and it was the first time he had heard Jonk speak so seriously.

"It's nothing, I'm hanging." Jonk nodded.

AFTER TALKING TO MENDES, JONK WALKED BACK TO THE BEDROOM AND SAW THAT NANA HAD GOTTEN UP, DRESSED IN SILK PAJAMAS, SITTING ON THE COUCH AND LOOKING AT HIM WITH A SMILE, AND ON THE TABLE, A GLASS OF MILK HAD BEEN POURED AND A PEELED APPLE.

JONK SMILED AT NANA, KISSED HER ON THE CHEEK, PICKED UP THE CUP, DRANK THE MILK FROM THE CUP, LOOKED AT NANA, AND SAID APOLOGETICALLY, "JORGE CALLED, I MAY NOT BE ABLE TO ACCOMPANY YOU, I WANT TO GO TO THE UNITED STATES." ”

"To the United States?" NANA PICKED UP A TISSUE AND GENTLY WIPED THE MILK FOAM FROM THE CORNER OF JONKER'S MOUTH, "WHAT?" ”

"Jorge helped me get a big contract." Jonk smiled, "Sign with Nike." ”

"You're already an endorsement player for Nike, and you still want to sign a contract?" NANA LOOKED PUZZLED, "I KNOW, IT'S A NEW CONTRACT, AND YOUR VALUE HAS RISEN AGAIN?" ”

"Silly girl, you don't understand if you talk too much." Jonk said indifferently, "It's not a contract renewal, it's a cooperation plan." I will be a shareholder in the future, the kind that gets dividends. ”

"AHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH

Seeing his woman covering her mouth and exclaiming, Jonk finally couldn't hide her smugness anymore. Laugh.

"I smile smugly, I smirk." HE PICKED UP NANA AND SANG TO THE WOMAN'S EXCLAMATIONS.

In the spring of 1985, millions of viewers in the United States saw an advertisement for a basketball rolling to the end of the court, where a black guy easily hooked the ball into his palm with his colorful sneakers. began to move with the ball, and at the same time, the screeching noise of the engine was heard. The roar of the engine grew louder and louder, and the black lad was none other than the NBA basketball superstar. Jordan.

The last ten seconds of the ad are Jordan's 'Walk in the Clouds'. Even viewers who have never watched a basketball game. will also marvel at Jordan's superb skills. The ad is not only proof that Jordan has a 'special ability to fly', but also suggests that the shoes under his feet are also necessarily related to this.

And wear it in Michael. The shoes at Jordan's feet are the famous sports brand 'Nike'.

Before retiring, Jordan sighed from the bottom of his heart, "Philnet and Nike have turned me into a fantasy person." ”

Knight is the founder of Nike, who turned the small Nike company into a super multinational company that surpassed Adidas, and also shaped Jordan into the greatest star in basketball history.

Starting with Jordan, Nike began one star after another.

Liu Xiang, Kobe. Bryant, LeBron. James, Wayne Rooney, Ronaldinho, Federer, Nadal, Marion, Rashid? Wallace, Stadamire, Robinho, Ronaldo, Ibrahimovic, Adriano. Wait a minute. These are all Nike signings.

A closer look reveals that in these lists. Many players are not the kind of stars who are humble and gentlemanly in the eyes of the public, Ibrahimovic has an unruly personality, Adriano and Rooney are not good children, that is, Ronaldo and Ronaldinho, and they are often caught by people carnivaling in nightclubs. Bryant and LeBron. James wasn't good either. Even Liu Xiang, a Chinese flyer, is also an athlete with a relatively individuality, and he is definitely not an honest child.

In addition, Kahn is also Nike's spokesperson, and this gentleman is by no means an idle person, who bites the opponent's ear and pinched the neck of his teammates on the court, how can he be a good person?!

Nike has a long tradition of signing controversial stars, and from the very beginning, the brand has been looking for mavericks, strong-personality, temperamental, and aggressive athletes to endorse.

Nike always likes to find those unruly athletes to endorse, which has a lot to do with their brand culture and temperament. Nike was founded in 1968, and when this small company was founded, no one thought that this small company would pose any threat to Adidas, the supergiant of the industry at that time.

However, Nike has developed rapidly in this way, they aim to challenge Adidas, and have been moving towards this goal, it can be said that Nike has always been presented as a challenger to Adidas, the world's first sports brand at that time, Adidas represents orthodoxy, represents stability, represents Germany's rigor and rigidity, then Nike has to find another way, they emphasize offense, emphasize the temperament of not admitting defeat, aggressive, because, if the challenger wants to survive, it is not okay to stick to the rules, There is no way out. Only by exposing their spears all the time, attacking forward, and not taking the usual path, can there be a future!

It is precisely because of Nike's culture and corporate philosophy that they always favor athletes who dare to challenge the world, dare to go off the beaten path, and are mavericks.

Someone once questioned Nike's behavior, and Nike's founder, Nike, once said, "This kind of (controversial) star is generally discredited, usually how many people like him, and there are many people who don't like them, but they are by no means unknown." Because of them, Nike is more known, and because of Nike, they are more famous, which is a win-win.

Well, it's worth mentioning that Jonck's good friend Cristiano Ronaldo is also a Nike spokesperson.

Cristiano Ronaldo is not a good boy in the public sense, his strength is extraordinary, but it is also very controversial, and the coaches of many teams in the Premier League even angrily denounced Cristiano Ronaldo as the 'diving king', sarcastically liking him for faking falls. And Cristiano Ronaldo's personality is also more Jonker.

Therefore, Nike's current endorsement star is Kobe Bryant in basketball. Bryant or LeBron. James or the footballers Ibrahimovic, Cristiano. Ronaldo and Ronaldinho, they are both controversial. are controversial topics.

This is not the case with Adidas, whose image of spokespeople is simply flawless, such as Kaka and Beckham, who are heartthrob images in the eyes of fans and the public. It is an absolute good man and a good man.

The Jordan basketball series has allowed Nike to dominate high-end basketball equipment, and now the Asian market, the center of the world economy, is simply perfect for Nike. A star of extraordinary strength, stronger than Cristiano Ronaldo's individual ability, and more troublesome than Ibrahimovic. It's definitely made for Nike!

The most important thing is that several of Asia's largest consumer countries regard Jonke as the spokesperson of football, and Jonk has entered the altar in Huaxia.

So, after Jonker's departure from AC Milan under the 'Adidas' flag. Nike quickly found Jorge's agent. Mendez. Negotiate the latest business blueprint tentatively.

Regarding Nike's culture and corporate philosophy, these are all analyzed by NANA for Jonke, don't look at the identity of the little girl who is still a trainee, but when it comes to some basic business analysis skills, Jonk is really not as good as the silly girl in his mouth.

'I moved to Manchester United. Jonk said with some confusion, "However, it seems that Nike doesn't care. ”

"Absolutely not, Manchester United also have a lot of influence in Asia. Asia's most influential clubs and players come together, and that's exactly what Nike values. NANA ANALYZED VERY SERIOUSLY. This inadvertently revealed 'strong woman' temperament made Jonker's eyes shine.

NANA CONTINUED, "NIKE IS FOCUSED ON YOU, TO BE EXACT, THEY HAVE MORE CONFIDENCE IN YOU, AND THEY HAVE CONFIDENCE IN THE ASIAN MARKET BEHIND YOU. ”

"Be specific." Jonk said, he felt that he understood a little, but he was too lazy to think about it, with such a smart woman by his side, why bother, now it seems that who is stupid really can't say.

"Judging from Nike's corporate culture and their development process, they started from the grassroots and eventually grew to surpass Adidas and become the No. 1 sports brand." So, they're very interested in starting from scratch and trying to become a top player and join a big club, which resonates with the culture of their brand. ”

Jonk nodded, this was exactly what he had just understood. He picked up and said, "And if I can lead Manchester United to a series of titles, or even to the top of Europe, that's something to be hyped up about in itself, and it's in line with Nike's philosophy of what it's focused on." So—"

NANA NODDED, MEANING YES. "Nike is an American brand, and they are also deeply influenced by American culture and advocate individual heroism."

If Jonk can lead Manchester United to such brilliant achievements, then the influence is huge, and it will also bring great benefits to Nike, and the new sub-brand will quickly open the market, and the dividend is not worth mentioning at all in the face of this huge income, and the biggest winner is Nike.

THE NEXT DAY, JONK SAID GOODBYE TO NANA AT THE AIRPORT, AND HE WILL FLY TO PORTLAND, USA, WHERE HE WILL MEET HIS AGENT, Jorge. Mendes and Nike met up and rushed to Nike's headquarters in Beverton's 'World Park' near Portland.

In the 'World Park', Nike executives, as well as invited reporters from nearly 100 media have been waiting for a long time, Nike attaches great importance to the cooperation plan with Jonk, and they also made the signing ceremony quite grand and grand.

More than a dozen media from mainland China, as well as Hong Kong, Macao and Taiwan in China, also came to the scene, and Junke is now the first person in the football world, and his influence in the Chinese sports world has surpassed that of NBA superstar Yao Ming and track and field athlete Liu Xiang, and the influence is huge, and these media have naturally been paying attention to Junke.

Nike headquarters still attaches great importance to the arrival of the Chinese media, because Jonke has a direct relationship with Huaxia, which is naturally of great help to Nike to further develop the Asian market, especially the Chinese market.

They can take advantage of Jonker's holiday to carry out a series of activities in China to promote and promote the new sub-brand, in addition, after signing the cooperation, Jonk will also take time to shoot endorsement advertisements for the new brand, at that time, in large and medium-sized cities in China, you can see the huge billboards of Jonk endorsement of the new Nike sub-brand everywhere, thinking of Jonke's influence in China, coupled with such a large market promotion, Nike executives are already imagining the huge benefits that are about to be harvested.

The two sides signed under the cameras and flashlights of nearly 100 media, and the signing ceremony was completed. (To be continued......)