On December 13, Hong Kong's Christmas stall officially kicked off.

After the coordination between Debao Film Company and Xinbao Cinema Line, "Christmas Adventure" was released a full week ahead of schedule, and won a box office of 4.96 million in three days over the weekend, which is a very good result.

Seven days later, DreamWorks' "Shushan" was released in Hong Kong, not only was it released in full by Oriental Cinemas, but also several theaters were rented from Yindu Cinemas, bringing the number of theaters to 28.

At the same time, the number of screenings of "Christmas Adventure", which was released for a week, was reduced, and Xinbao Cinema Line vacated some theaters to co-screen "Rich Train" with Golden Harvest Cinema Line.

And a day ago, on December 19, Xinyicheng's "Treasure Hunting" was also released first.

Although the number of Hong Kong films released in the past few months has skyrocketed, when it comes to the prime time, the number of new films is only three or four, and in the final analysis, the theater chain is still so strong.

Central, Hong Kong Island.

Christmas hasn't come yet, but there are noticeably more people on Friday than usual.

Three days after the weekend, another day is Christmas Eve, followed by Christmas break, and there is half a month of New Year's Day (New Year's Day) holiday after Christmas leave, which is enough for Hong Kong salarymen to rest after a busy year.

Of course, for those employed in the service sector, this period is busy to death.

Zhou Huimin and his best friend Yaqin talked and laughed with shopping bags, walked from the shopping mall in the Queen's Building to the theater, and were startled by the long queue when they arrived at the ticket office.

Yaqin was speechless: "There are so many people, fortunately we booked the tickets early." Otherwise, I won't have to watch it today. ”

"yes, it's not Christmas yet." Zhou Huimin and her best friend bypassed the long line and ran to buy some soda and popcorn.

"Is there any "Shushan" at 7:20?"

"I'm sorry. It's sold out. ”

"What about 9 o'clock?"

"It's sold out too."

"Is there a ticket for today?"

"At 10:20 there are two more in Hall 3 and 12 in Hall 4; At 10:40 a.m., there are 18 more in Hall 5 and 39 in Hall 6; At 11:20 a.m., there are 40 tickets in Hall 1, 44 tickets in Hall 2, and then it will be midnight. ”

"Make no mistake! I was in line for half an hour, and you told me I wouldn't be able to see it until 10 o'clock. ”

"Sorry, not really. There were a lot of people who booked their tickets early. ”

"Like, it's only 7 o'clock, and you're going to make us wait three hours?"

"Sir. Tickets before 10:20 did sell out. If you think it's too late, you can come back tomorrow to buy tickets. ”

"Then I'll buy tomorrow's ticket."

"I'm sorry, now that "Shushan" has stopped selling tickets, you can only buy movie tickets for the day. You can come back tomorrow after 8 o'clock. ”

"Pounce on your mother!"

"Sir. Please be respectful, or I'll call the police. ”

"What is your attitude, believe it or not, I'm looking for someone to hack you to death."

“……”

From time to time, there are a little disputes at the ticket office, mainly because the tickets for "Shushan" are sold too fast, so many people can't buy the right show after waiting for a long time.

If you want to blame the hype of "Shushan" before, it has been promoted since September, and the publicity expenses before and after have spent more than 5 million, which is equivalent to the shooting cost of a medium-investment Hong Kong film. Plus winning awards at two international film festivals. It sold well at the box office in Europe again. Not to mention veteran movie fans, even housewives who don't watch movies much. has aroused the desire to watch the movie with a lot of publicity.

"Let's go, let's go across the street to watch "Rich Train"."

"yes, the tickets are gone, what are you waiting for here?"

The queue at the back has dispersed, and unless you're an avid movie buff, no one will wait for hours until late to see a movie.

At this moment, the movie in screening halls 1 and 2 ended, and the audience suddenly poured out of it, discussing the plot they had just seen as they walked.

The audience in the queue who was about to leave, many people asked: "Is "Shushan" good?" ”

"Of course it's good-looking, and the special effects are fantastic, just like watching Star Wars before."

"The scenery inside is so beautiful, I'm planning to travel to the mainland."

"It's definitely the best movie of the year, and if you don't watch it, you'll regret it."

“……”

The audience who just finished watching "Shushan" answered me word by word, which made many viewers in the queue who were about to leave itching, and a small number of people went back to line up again.

Just across the street from the Queen's Building, there is a leading cinema in Golden Harvest, and there are also many people waiting to watch "Rich Train" at the ticket window. Many of these queuers came from the Queen's Theater, and those people originally came to watch "Shushan", but they couldn't buy tickets and ran to watch "Rich Train", after all, the latter also has dozens of Hong Kong, Taiwan and Japanese stars joining. If it weren't for the fact that "Shushan" blossomed outside the walls and fragrant inside the walls, won awards in Venice and Tokyo, and made a big splash at the high box office in France, it would really not be as attractive as "Rich Train" to Hong Kong fans.

Mid-levels, in a villa.

Zou Wenhuai, who was about to have dinner, received a call from the general manager of the theater line: "Mr. Zou, good news, several of our theaters are full, and the theater with the lowest attendance rate is more than 8 percent. ”

"Very good," Zou Wenhuai nodded with satisfaction, "Rich Train" also has a part of Golden Harvest's investment, and Golden Harvest can make a lot of money on the first day of painting. He suddenly asked again, "What's the situation over there in "Shushan"?" ”

The general manager of Jiahe Cinema Line hesitated for a moment and replied: "It's full." ”

Zou Wenhuai could obviously guess this result, and said calmly: "I know the way." ”

In the eyes of many industry insiders, including Zou Wenhuai, DreamWorks is a little crazy about the hype of "Shushan". Based on the current audience base in Hong Kong, the Hong Kong box office of a movie can exceed 35 million, which is considered against the sky, and the advertising cost of "Shushan" accounts for more than 5 million, so it is really undesirable to invest in such a cost-free publicity.

Although Oriental Cinema is Kang Jianfei's industry, it is only based on DreamWorks. The Hong Kong box office of "Shushan" is at least 10 million higher than that of "Rich Train", and the box office share can be more than that of "Rich Train", which is almost impossible.

Compared with the fullness of "Shushan" and "Rich Train". The Golden Princess Cinema is much more deserted.

"Treasure Hunting" will be released one day earlier, and yesterday's first-day box office was as high as 1.17 million, with an average attendance rate of 71%. And today, because the audience was snatched away by two blockbusters, the attendance rate of "Treasure Hunting" was less than 30%, a drop of nearly 60% in one day, and it looked like it was about to hit the street and pounce on Mars.

As for Debao Films' "Christmas Adventure", it is not much better than "Treasure Hunting". This film has been released for a week, and at this time, two strong films have been opened, and the attendance rate has also dropped to about 30%.

This Christmas stall. It is destined to be a competition between the two tigers of "Shushan" and "Rich Train".

……

The Hong Kong premiere of "Shushan" was held a few days ago, in order to coincide with the media's late stage of publicity. At this time, it was officially released, but Xu Ke himself was idle, and the glory he has gained in the past six months. Let him gradually get a little fluttery.

Shi Nansheng put down the phone. walked into the living room quickly and said happily to Xu Ke, who was watching TV: "Good news, "Shushan" is full, and the evening tickets at 12 o'clock are sold out. ”

Xu Ke smiled smugly and said, "I just don't know how it sells in Europe." ”

"Shushan" was released in 9 countries around the world at the same time, but due to the difference in time zones, it was a few hours earlier in Europe and more than ten hours later in North America.

When Xu Ke and his wife spoke. It's already midnight in Europe, and the box office of "Shushan" on the first day in various countries has not been accurately counted. But Oriental Entertainment Distribution has already received a rough feedback.

One word: fire.

On the first day of the release of "Shushan" in Spain, Portugal, and the Netherlands, the attendance rate of major theaters was more than 60%, although there was no fullness, but for a Chinese film, the attendance rate of 60% on the first day is very commendable.

And when the movie was shown, the exclamations of the foreign devils in the theater came and went, and the audience never stopped.

In a screening room of the Queen's Theater, Zhou Huimin and Yaqin ate popcorn and waited for the film to start.

"Yaqin, I heard that you dragged it out, why didn't you bring your boyfriend out today?" Zhou Huimin asked.

"He's a mall salesman, don't mention how busy he is these days, how can he have time to accompany me," Yaqin smiled, "It's you, shouldn't you fall in love once, otherwise you'll become old and virgin." ”

Zhou Huimin dragged his chin and sighed: "I just signed a contract with Fengxing Records last month, and the contract stipulates that I am not allowed to have a boyfriend for three years, and I don't want to lose my job because of filming." ”

Yaqin said indignantly: "Why does your company even take care of the drag? It's disgusting. ”

Zhou Huimin said helplessly: "The company wants to make me a jade singer, saying that it will destroy the public image if it is a drag." But I think it's okay to do that, I'm busy training all day long, singing and dancing, and getting a boyfriend will be distracted. ”

"So, Popularity Records is ready to cheer you up? When will the record be released? Yaqin asked.

Zhou Huimin said: "I'm already looking for someone to write songs for me, and during this time, I will first go on some TV shows to increase my popularity, and it is estimated that I will not be able to release records until the Spring Festival." ”

Yaqin smiled: "It seems that you are going to be the second Anita Mui." ”

Zhou Huimin said happily: "Sister Mei is very good, she usually takes good care of me. ”

"Wow, you call her Sister Mei, then you know her very well," Yaqin said excitedly, "Can you help me get an autograph." ”

Zhou Huimin smiled: "Of course you can, next time you meet Sister Mei, I'll help you get a few." ”

"That's great!" Yaqin clenched her fist and waved it.

As the two spoke, the lights in the screening room suddenly went out, and the big screen soon appeared with the DreamWorks opening credits. (To be continued......)

PS: I went to the movies with my sister today, and I wanted to watch "Old Boy: The Raptors Crossing the River", but the conductor said that I didn't have it, and I had to wait for more than an hour to choose other slightly decent movies.

The only option is: "Little Times".

In less than an hour, the scheduling rate of "Little Times" is simply a bunker. People like me, who hate "Little Times" so much, were forced to contribute more than 100 yuan to the box office of "Little Times 3".

I have to say that the film market in the mainland is too deformed now, and the film scheduling rate determines everything. Whatever you want to watch, sorry, you don't have a choice other than "Little Times" or "Little Times".