Returning from the shantytown, You Jinzhong saw that Lu Zhengdong seemed to be still immersed in that kind of feeling, and hesitated for a while before handing over the list of real estate companies participating in the next round of bidding to Lu Zhengdong, and at the same time told him about Heng Daji's coming to him again.

You Jinzhong didn't want to talk about it at this time, but this matter is a big matter, Jinke and the Li family are very representative enterprises, and being able to settle in Anxin City will improve Anxin as a whole, if they also stare at this piece, then things will be a little difficult to do.

"The necessary competition is still necessary, I just want to pick up the cheap, how can there be such a cheap thing in the world?"

You Jinzhong thought that Lu Zhengdong would frown, but he didn't think that Lu Zhengdong smiled and said.

You Jinzhong was a little confused. Lu Zhengdong smiled:

"Jinke has always not relied on location to win, but to rely on product quality, advanced marketing concepts, room design and high-quality property services to become a leader in the real estate industry.

Generally speaking, the relationship between the client and the developer is not so close after the contract is signed. At Jinke, this is not the case. Jinke pays great attention to the feelings of customers during the waiting period from the sale to the official delivery of the house, and always keeps in touch with customers through a series of standard service actions. At the delivery site, almost every owner will be informed in detail that each product in the house has a different warranty period, and the owner will receive the warranty letter and product instruction manual after completing the house collection procedures, as long as the developer will be responsible for the end during the warranty period. Jinke adopts the service manager and engineer to provide one-to-one service to the owners of each house, and sets up the warranty center of Jinke Real Estate, which is relatively advanced in the entire real estate market. At the handover site. Developers can basically solve the problems raised by customers effectively and quickly.

Therefore, Jinke's goal is definitely not the land that Heng Daji has a fancy. ”

Lu Zhengdong said again:

"In fact, there are many things in Jinke that are worth learning from Anxin. By quality. Relying on service should be similar to our Anxin. Of course, Jinke's non-participation in the competition does not mean that other real estate developers do not participate. ”

Lu Zhengdong knew that Heng Daji's most fearful thing was that he had deep pockets and a good reputation at the top, and Heng Daji didn't dare to do anything to the old Li family.

Lu Zhengdong knew that in fact, the Li family was in the residential real estate area, and Jinke took a similar path, but in the commercial residence, the Li family's shot was everyone's demeanor, and if they didn't make a move, they would make a big move, just like in the capital. It's a street.

Therefore, the goal of the Li family is the commercial development plot in the city center, and the other residential land is preferred to be a plot with a relatively low land price in the experimental area.

Moreover, there should be a tacit understanding between the Li family and the Hong Kong-funded real estate and Jinke who came first, and the Hong Kong-funded enterprises and Anxin local real estate must be the same, and each of them has privately communicated with their favorite plots, of course, there are also several real estate spoilers from other places and the province. But if the Li family's favorite plot is raised too high, such a possibility cannot be ruled out. So until the dust settles, no matter how they discuss it privately. As long as there are other participants, no one will fully reveal their hole cards in case they accidentally go home empty-handed.

Lu Zhengdong thought for a moment and said:

"Since Heng Daji is determined to win, then let him be, as for the Li family, you don't have to worry, they will definitely not give up An Xin."

You Jinzhong thought that Lu Zhengdong said this because of Lu Zhengdong's friendship with Hong Kong's political and business circles, but this is not the case.

If the Li family wants to come to Anxin, they can only say that a small part of it is to save face for him Lu Zhengdong, and more importantly, from a commercial point of view, to say that the real ambition here is not Yunda at all, but the old Li family.

Lao Li is really admired by Lu Zhengdong, Lu Zhengdong has studied it, Lao Li is not young, after so many years of crawling in the business world, some people think that his investment is becoming more and more "conservative".

However, "conservative" is his favorite word, and it is also a true portrayal of his protection against the cold in the winter. This allows him to catch possible risks more keenly than others, and in turn avoid possible losses.

Low debt is also one of the principles it adheres to. He famously said, "I don't owe anyone a penny, so sleep well." ”

Many people may say that Lao Li is too timid, but Lu Zhengdong believes that stability is the magic weapon of his success.

Unlike Lao Li, who experienced the Great Depression, many entrepreneurs only have personal hard work and lack the baptism of the Great Depression, so they appear radical and impetuous. The average debt-to-capital ratio of many listed companies is between 100% and 300%. And Lao Li's capital-liability ratio is only more than 10 points, which is a huge and jaw-dropping disparity.

Many companies like to diversify their investments, claiming to reduce risk, only to reap total failures. Lao Li also made diversified investments, and succeeded, in the final analysis, because there are strong complementarities between the several industries he invests in. Complementarity means that the two industries, I am good and you are bad, and I am bad if you are good, which can just be offset, so that the final cash flow can reach a stable level. Later, an economist did an analysis of Lao Li's number jù and found that he used the complementarity between industries to reduce the risk by nearly ten times.

And Lao Li has one of the most unique places, Lao Li has always adhered to the strategy of cash as king, every financial crisis or economic recession, the media will talk about how much the market value of the rich has shrunk, in fact, the shrinking wealth is based on the market value of shares, and its essence is "virtual wealth". Only those who hold cash will really own real money at this time.

And Lao Li is the best, often cashing out in time when the stock price is high, so when other giants on the rich list have collapsed due to speculation on stock certificates, he is alone.

In this regard, Lao Li's explanation is: 'I want to sell before I buy it. You have to think about how to sell it before you even buy it. You should start by thinking about what happens if you fail. When working on any project, you will spend 99% of your time thinking about failure and 1% of your time thinking about benefits.

A large part of Lao Li's funds are held in the form of cash, and the other part is held in the form of treasury bonds, and the proportion of equity investment is quite small, and the investment in corporate bonds, structured investment vehicles and accumulator products is even smaller.

It is precisely because of this that every crisis seems to be an opportunity for Lao Li. Lu Zhengdong remembers that in 96 years, Lao Li was not the richest man in popularity, only ranked third among the richest people in Hong Kong. However, after the outbreak of the Asian financial crisis, his wealth skyrocketed in two years, and he sat on the throne of Hong Kong's richest man for the first time the year before last, and has been very stable since then.

Having a lot of cash in hand has been the key to his many successful big investments.

This time is no exception, Lao Li is keenly aware of the real estate boom in China, once you see it, it is definitely a huge amount of money, which involves its layout in the second and third tier cities of the domestic real estate market in the future for nearly ten years, Anxin is also one of them, Lao Li's family will naturally not miss it, of course, this also includes many other second- and third-tier cities, so Lu Zhengdong is not worried that Lao Li's family will retreat......

You Jinzhong took a reassuring pill, and then he was relieved to go.

Lu Zhengdong looked at Heng Daji on the bidding list, and smiled faintly, not so much to give You Jinzhong a reassuring pill, but to give Heng Daji a reassuring pill, Heng Daji is here, it's good to enter the game, the bigger Yunda's stall is, the better, and then see how he ends......

――――――――――

The summer sun gradually sharpened, Xiao Deng, who was sitting in the co-pilot's seat, glanced at the rearview mirror, and saw that Secretary Lu had his eyes slightly closed, not knowing whether he was thinking about the problem or taking a nap, so he remembered his own affairs, and suddenly his mood was like this fiery sunshine.

He is about to go out in the next round of district and county cadre adjustments, and his mood is extremely comfortable when he thinks of this, just like the most chilled habit, which is refreshing.

Xiao Deng doesn't think it's bad to work beside the leader, although Secretary Lu is strict in style issues such as collecting money and gifts, he still understands his subordinates, as long as it's okay, he will also give them a vacation, which is much easier than the leaders in other places he has heard.

Moreover, the secretary has a special status and maintains a close relationship with the leader that ordinary comrades do not have; Special work - work under the direct authority of the leader, and be able to act as a staff officer for the leader's decision-making; Special environment - in and out of the core department of the leadership that everyone looks up to.

But on the other hand, it was also very stressful and quite hard. The work of the secretary is heavy and complex, and he often has to work overtime, there are almost no holidays, no distinction between commuting and commuting, and there is little time at his disposal, and he can't take care of family affairs. There are many temporary and surprise tasks, and the brain nerves are in a state of high tension for a long time. It is rare for people to praise the work task well, and if there is a little mistake, it will be criticized from all sides, and sometimes it is not necessarily good to work hard. These hardships and difficulties of secretaries are rarely known to ordinary people.

So to be able to go out, no one will miss such an opportunity.

Xiao Deng was thinking about it, the phone in his pocket interrupted his thoughts, and when he saw that it was a very unfamiliar number, he hesitated for a while before connecting, but he was stunned for a moment as soon as he connected, because the person on the other side of the phone asked with a face:

"Big nephew? ……”

Xiao Deng was even more stunned, frowned, and said in a low voice:

"Did you make the wrong call?"

Although Xiao Deng was a little angry in his heart, he muttered in his heart, this woman is really, if she makes the wrong call, she will call the wrong phone, and she will call her eldest nephew as soon as she comes up, but he knows that Secretary Lu has always asked the people around him to be polite and polite, so although he is unhappy in his heart, his tone is still very normal.

"That's right, this is Lu Zhengdong's phone, why is it in your hands?"

Lu Zhengdong seemed to be asleep, but as soon as he heard this call, he woke up immediately: eldest nephew, no one will call him that except for Pinxuan...... (To be continued......)