In the office of Xuecai Stationery Factory, Gu Bei and He Minglin, the director of the factory, are talking about business. Pen & Fun & Pavilion www.biquge.info

He Minglin is a black-faced man, who looks three big and five thick, but if he can be the head of a factory, how can he be a general.

Although Xuecai Stationery Factory is only a stationery factory that has not been established for a long time, it is in the initial stage and the scale is not large, but in Gu Bei's view, the company that produces water heart pens is very promising, and the current Chinese stationery market is mainly fountain pens and ballpoint pens in the world, but he is a reborn person who knows that the water heart pen is the main force of the stationery market.

Gu Bei was very optimistic about this company, and personally talked to the factory director He Minglin about the advertising business, and introduced his channel advantages to He Minglin one by one, and finally He Minglin said with a sad face: "Editor-in-chief Gu, your "Solo Singer" is really doing well, and I believe that it will be welcomed by students, but from my point of view, your asking price and market share are a bit mismatched, and the price is ......."

Gu Bei took out his killer weapon again: "This price is set according to the sales share of the next issue of "Solo Singer", and the sales of 500,000 copies are very fair and affordable compared to this price, of course, I know that there is no basis for what I say, so let's take the sales performance of 500,000 copies as a guarantee, if I can't achieve this performance, I will refund the full amount of the advertising fee to your company." ”

He Minglin didn't say anything, pretended to ponder for a long time, and then suppressed his surprise and asked: "Editor-in-chief Gu, this is the same thing, our factory is a little financially tight now, this order is almost 1.5 million, and it will not be able to turn around for a while and a half, can you temporarily pay half of the advertising investment?" ”

Faced with such a mean condition, Gu Bei didn't blink his eyes: "Yes." ”

He Minglin exposed his joy at this time, and he showed two big teeth with a smile: "Then let's sign the contract?" ”

Gu Bei nodded, He Minglin asked his subordinates to draft the contract, and after signing the agreement, He Minglin put away his cunning, and patted Gu Bei's shoulder with a bold face: "Brother Gu, I have a dinner today, and I have a few friends who have a good time, all of whom are running companies, have a drink?" Maybe you can get business. ”

Gu Bei smiled: "Then it's bothering." ”

It is very necessary to participate in this kind of dinner, to be able to cultivate contacts, China is originally an interpersonal society, and it is too tiring to fight the world alone, and even the work of running the business has to be done by yourself; On the other hand, the advertisements of "Soloist" magazine are not yet full, so they may be able to attract business.

The dinner was at an upscale hotel on Avenida Nova Nova Road.

When Gu Bei followed He Minglin into the door, he saw that there were already four people in the box, all of them were middle-aged, pot-bellied, and it could be seen from their clothes and temperament that they were all boss-level figures.

"Yo, Mr. He, you are really a noble person, you are only here now." A bald middle-aged man stood up to greet him, glancing at Gu Bei behind He Minglin, and couldn't help asking, "Who is this little brother?" ”

"Gu Bei, Gu Da Editor-in-Chief!" He Minglin patted Gu Bei's shoulder and introduced in a particularly exaggerated manner: "Mr. Liao, doesn't that kid in your family like "Solo Singer"? Let me tell you, "Soloist" was created by my brother, this is a magazine that sells 500,000 copies, amazing, he is only 18 years old this year, a first-year student at Atlantis University. ”

The other three people in the box looked at the young Gu Bei and were a little impressed.

The bald middle-aged man enthusiastically stepped forward to shake hands with Gu Bei, and at the same time handed over a business card: "Liao Jianxin, that kid in my family especially likes the "Ghost Blowing the Lamp" on "Solo Singer", Editor-in-Chief Gu, go back and get me a writer's signed version of "Solo Singer"?" ”

Gu Bei smiled: "This is no problem. ”

"Then thank you here in advance, I'll tell my kid about this later, and keep him happy." Liao Jianxin greeted Gu Bei to the wine table, and the people were very enthusiastic.

Gu Bei asked, "Brother Liao, what business do you do?" ”

Liao Jianxin said: "Do the growth and hair, Brother Gu, do you have cooperation with Mr. He?" ”

Gu Bei smiled: "Mr. He cooperated with my advertising business. ”

Liao Jianxin nodded: "He is engaged in stationery, your advertising channels are very suitable, I can't do it for growth, I am going to invest in some print advertisements in some buses and office buildings, but the print advertising design scheme given there is very general, I am having a headache for this matter." ”

Gu Bei asked, "Is it a copywriting problem?" ”

Liao Jianxin put down his glass and said: "Yes, I found a few advertising companies to design the copywriting and creativity are not satisfied, there are no bright spots, I can't attract people, I'm worried about this, the new product is about to enter the market, and the warm-up has not yet been done." ”

Gu Bei realized that his business opportunity was coming, picked up a napkin and wiped his mouth and said: "Brother Liao, I know a lot about advertising, and I also have research on graphic design, so I can help you with advertising copywriting." ”

Liao Jianxin said "yo": "Awesome, brother Gu, I didn't expect you to have this hand." He said this, but he didn't take it seriously in his heart, if everyone can do advertising creativity, it is not called creativity, this thing is difficult, but since Gu Bei jumped out and said that he has this ability, he will happily raise his hand.

Gu Bei smiled: "Brother Liao, why don't you talk about your products." ”

"Our company's new product is "Hair Doctor", the main consumer group of this product is middle-aged people, middle and high-end customers, just like me. Speaking of this, Liao Jianxin touched his bald scoop that did not grow an inch of grass, and everyone laughed, and it was ironic to say that Liao Jianxin was a bald man who sold hair growth products.

Gu Bei was already thinking about how to write the advertising copy of this hair growth product, he didn't understand Liao Jianxin's company's corporate culture and product characteristics, just a few words from Liao Jianxin, it was too difficult to write a creative copy that attracted attention and highlighted the connotation of the product.

Several CEOs are waiting for Gu Bei to come up with ideas.

Seeing that he didn't hold it back for a long time, he didn't take it seriously, after all, the other party was just a young man.

Liao Jianxin picked up a glass of Wuliangye and said with a smile: "It's okay if Brother Gu can't think of it, this thing itself is a brain-burning job, I'll spend money to find a big advertising company to do it when I go back, come on, let's drink." ”

He Minglin teased: "Lao Liao, I don't think you are really suitable for any kind of hair growth and hair industry, you are extremely smart, why should you let others believe in the efficacy of 'Doctor Fa'." ”

Gu Bei, who was meditating for a long time, heard this and thought of something, but he couldn't grasp it.

He looked up at the top of Liao Jianxin's bare head, and suddenly had an idea, and said, "Extremely smart, aren't people who lose their hair extremely smart?" Brother Liao's company's product 'Fat Doctor', isn't it just to treat this kind of person? Then the advertising slogan is there: Fat doctor, specializing in treating extremely smart! ”

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