At eight o'clock in the evening, Gu Bei, who was non-stop, rushed to Yuexiu Company, and the new employees and Zhang Xuebin were waiting for him. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Today's number of employees has increased to 12, but the new employee Gu Bei can't name it, he said hello with a smile, and then entered the office with Zhang Xuebin, and before he sat down, Zhang Xuebin asked him what was important.

Gu Bei told Zhang Xuebin about the design of the caricature image of the leader of the Bayi Road Cultural Column.

"That's a good idea." Zhang Xuebin absolutely trusts Gu Bei in terms of copywriting creativity, and after carefully reading the proposal in the culture column, he was amazed, and he was sure that this proposal was feasible: "Just like you said, according to the conventional thinking, we are definitely not the opponent of the big newspaper media, and we can only win by taking risks."

Gu Beidao: "Since you think it's okay, let's talk to graphic designers and copywriters about how to make this series of comics." ”

Zhang Xuebin called the employees to the conference room for a creative seminar to discuss the creative points, creative background, target objects, creative expression styles and so on.

Gu Bei printed more than ten copies of his copywriting creativity and distributed them to everyone for comments, when everyone saw many fresh words in Gu Bei's copywriting, they couldn't help but light up, such as likes, brute fighting, positive energy, Jiang Da and other words are very vivid and vivid, especially the use of "Jiang Dada" to describe today's national leaders has never been before, but I have to say that this name is very kind and down-to-earth, and it is very suitable to combine it in the comics.

The only debatable thing is that the creative practice of using cartoons to show leaders has not appeared before, in everyone's habitual thinking, the leaders on the slogan are majestic and tall images, and now the boss is doing the opposite, which will definitely arouse heated discussions among the public, so this can be regarded as a very god-level copywriting idea, the question is whether this creative government will agree? After thinking about it, since the boss is going to make this proposal, he must have the bottom in his heart.

There was a lot of discussion in the conference room, but no one took the initiative to stand up and speak, after all, when they first came to the company, everyone had not released their nature, and they all pretended to be honest, Gu Bei knocked on the table: "Listen to me, I hope to design a series of cartoon pictures of national leaders, to vividly show the cordial and down-to-earth side of the leader, as for the comic style and the content of the series of comics, let's talk about your thoughts." ”

"Xiao Nan, you can say it first." Zhang Xuebin stretched out his hand and pointed to a young man wearing glasses, twenty-seven or eight-year-old, thin and thin, called Zhao Xiaonan, the head of the design team of Yuexiu Advertising Company, and Zhang Xuebin's old subordinate in Nongfu Spring, who is a good hand in graphic design.

Zhao Xiaonan stood up: "I think so, first of all, we can't follow the upper-class line of the previous government propaganda in the selection of the content of our 'Jiang Da Said' comic series, the upper class means the class gap, and how can the class gap reflect the image of the leader who is close to the people?" Therefore, I think that in terms of the content of the cartoons, we must abandon those important meetings, important policies, important achievements and so on, and draw a series of cartoons of leaders according to some small details of the leaders' lives, such as Jiang Dada queuing up to buy steamed buns, Jiang Dada eating with migrant workers, and so on. ”

Gu Bei felt that this guy had a little idea, and when he got to the point, he nodded and asked him to continue.

Recognized by Gu Bei, Zhao Xiaonan looked excited: "The second is the positioning of the comic characters, we require lively and interesting, and what we do is comic design, so it is inevitable to involve exaggerated techniques when drawing, but it should be noted that Jiang Dada is a national leader after all, and he can't exaggerate too much, so when designing the characters, I think we must grasp the characteristics of the characters, and be lively and interesting and rigorous enough." ”

Gu Bei nodded: "Xiao Nan's idea is very good, now the general idea is like this, everyone discusses in groups, the design team is responsible for the comic character image, and the copywriting team discusses the comic content." ”

The four employees of the copywriting planning team looked at each other with a wry smile on their faces, to be honest, the boss Gu Bei is much younger than them, but they can't find anything else to say except praise for the copywriting they made, Gu Bei's ideas are too advanced, like "Praise the people, fight for dreams!" "Roll up your sleeves and work hard!" "It's not that these kinds of new words are unexpected, but they don't think about it at all.

Mr. Zhang praised Gu Bei as a master in the copywriting industry, and he was honest and did not deceive others.

The four employees of the design team are based on Gu Bei's copywriting and the results of everyone's discussion for drawing, each designer sketches out Jiang Da's cartoon character image in their own design style, Gu Bei and other employees are on the side to observe, put forward opinions, the designer repeatedly modifies and improves, and finally the five groups of character cartoon images are put together for evaluation, and the advantages are synthesized and sketched again, and it is more than two o'clock in the morning before Jiang Dada's cartoon character image is determined.

Gu Bei clapped his hands and said, "Let's come over for a meeting." ”

Tonight has been held countless meetings, meetings to discuss drawing production, and then meetings to discuss drawing production, just like this non-stop continuous rotation, all tired and half dead, relying on crazy smoking to stimulate the spirit, the whole conference room is full of smoke like a fairyland on earth.

"Everyone worked hard tonight, but the next week is probably going to be even harder because it's a tight task and it has to be done within a week." Gu Beidao: "I also hope that everyone will take this task seriously, this is a cultural propaganda project in the city, involving national leaders, no sloppiness, no mistakes!" ”

Gu Beidao: "Of course, your efforts will be doubled, during the overtime period each employee will have overtime pay, according to the usual double salary, car supplement meal allowance will be available, at the end of this month we can also engage in a short trip, when the time will be selected to the most outstanding performance of the cultural column project employees, to be rewarded." ”

These words won the applause of the employees, for the employees, the chicken soup poured the most, is not as strong as the effect of giving tangible benefits.

The conference room suddenly became lively, Gu Bei stood at the conference table and looked at the employees who were joking with each other, until everyone realized that the situation was not right, and the voice gradually subsided, Gu Bei said: "Everyone has not been in the company for a long time, and we are indeed just a small company now, I often hear some employees say that small companies can not be too strict, and employees must be given full freedom to be creative, but what I want to say is that it can be lively, but not nonsense; It can be free, but not loose. Every rule and regulation of the company must be put in place, please straighten your waist, I am definitely not talking about it now! ”

Compared with Zhang Xuebin, Gu Bei's leadership style is completely different. Zhang Xuebin has a good personality and can get along with all employees, Gu Bei pays attention to rewards and punishments, pays attention to rules and regulations, although he is still young, but this night let the employees experience the strength of this small boss, and every word he says is particularly confident.

"Please ask the leader of the copywriting team and the leader of the design team to give me and Manager Zhang the work schedule and work schedule of this week before 12 o'clock tomorrow, and also ask every employee present to write a work summary from tomorrow, and send it to my and Manager Zhang's mailbox before getting off work, and Manager Zhang and I will pick out the best and worst one for rewards and punishments every weekend."

The system of work summary made many employees complain, and those employees who complained in a low voice Gu Bei had a panoramic view, but he didn't say anything, he raised his hand and looked at the time: "It's half past two in the morning, now after work, if you want to sleep, you can go home, if you're hungry, I invite everyone to have supper, just Qingchuan 184 special salty grilled crab restaurant." ”

"Wow!" This sentence swept away the unhappiness in everyone's hearts, 184 special salted grilled crab restaurant is one of the most famous night snack restaurants in Qingchuan, the atmosphere is luxurious and high-grade, it seems that our little boss is not only serious, but also very considerate of the staff.

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