Chapter 83 New Advertising Models

In recent years, the Internet crisis broke out in China, resulting in the lack of IT business of Tianxing Media, and a large number of vacant office advertising places, which has almost become a hot potato. Pen ~ fun ~ pavilion www.biquge.info

Now, Gu Bei wants to take over part of the high-end office advertising business, 2,000 office buildings, each office building only needs one advertising place, this requirement is not harsh, you must know that each office building has at least five print advertising places, cut one to Gu Bei, for Tianxing Media, it is definitely a harmless thing, Tianxing Media can not only get the Bayi Road cultural column with good market prospects, but also reduce the debt pressure of Tianxing Media.

Faced with such a big temptation, Zhong Ze had no reason to disagree.

The two reached a consensus on preliminary cooperation, no longer discussing the cultural column project, it just so happened that Ma Qinggang's wife made the meal, and several people chatted while eating, and when eating, Zhong Zeyou asked what the purpose of Gu Bei's entry into high-end building advertising was, but Gu Bei smiled perfunctorily.

Ma Li kept giving her daughter Tian Tian vegetables, and occasionally gave Gu Bei vegetables, without too much flattering look on her face, just saying that you are thin, eat more good food.

Tian Tian sat beside Gu Bei with a smile on his face.

Gu Bei really couldn't stand this snobbish and mean woman, but Tian Tian was there and endured it.

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The next day, after Gu Bei and Zhong Ze reached a consensus on preliminary cooperation, the specific negotiation matters were handed over to the negotiators of both sides, which was a long-lasting tug-of-war.

The negotiators on Gu Bei's side are Shen Cheng and Zhang Xuebin, and the negotiation location is in Tianxing Media Company, and the two and the negotiators of Tianxing Media will transfer the advertising place of the Bayi Road Cultural Column to Tianxing Media in exchange for an advertising place in 2,000 high-end office buildings. Under the framework, the details are discussed.

First of all, the first point, the main project of the Bayi Road Cultural Column Project, including the "Jiang Da Said" comic and the slogan of the cultural column, has always been responsible for Yuexiu Advertising, and Tianxing Media cannot do this project, because the design style of the "Jiang Da Said" comic made by Gu Bei is too advanced, and it completely follows the design style of the later "Xi Da Said" comics.

After all the advertising locations were transferred to Tianxing Media, Yuexiu was still responsible for this main project, and Tianxing Media paid a certain amount of fees to Yuexiu Advertising.

There was a huge disagreement between the executives of the two companies on this point, Zhang Xuebin demanded that Tianxing Media pay 2.5 million yuan, but Tianxing Media is now heavily in debt, and senior officials think that this fee is too high and do not agree. The two sides have put forward their own reasons, but they have not been able to reach a consensus.

Shen Cheng was anxious, but he knew that Gu Bei used the Bayi Road Cultural Column to replace the advertising business of Tianxing Media's 2,000 office buildings, once the high-end building network project was launched, it would be a money-burning war, tens of millions of dollars to burn money, but at present, the start-up capital they can come out may be less than 10 million.

In this case, Shen Cheng was unwilling to let go of every cent, he put on a posture of picking and not doing anything, and said: "In business, 2.5 million is our reserve price, if your company does not agree, then you can do this project yourself, or find someone else to do it." ”

The executives of Tianxing Media were speechless, forcing Shen Cheng to a dead end, "Jiang Da said" They can't do comics, and no media company has the ability to do it, because the copywriting design style is too advanced, and it is not at all what advertising companies in this era can do.

There was really no way, so the executives of Tianxing Media called Zhong Ze and told Zhong Ze about the differences between the two sides.

Zhong Ze personally drove to the courtyard of the Red Mansion to discuss this issue with Gu Bei.

At that time, Gu Bei asked Zhong Ze what the reserve price was.

The negotiation has reached this point, Zhong Ze feels that there is no need to hide anything, to tell the truth, their company is currently in a difficult situation, with high debts, and can only pay one million, which is his bottom line.

Gu Bei nodded and said, one million is one million.

Zhong Ze saw that Gu Bei agreed so neatly, but he felt a little strange in his heart, he really didn't expect Gu Bei to be so easy to speak, unlike the business veteran who negotiated with him for the first time.

Gu Bei invited Zhong Ze to sit on the stone bench in the courtyard, and personally filled a cup of top-notch hairy tips, Zhong Ze took a sip of tea, looked around, and said with a smile: "Mr. Gu is really different from ordinary college students, ordinary college students have so much money from you, I am afraid that I will go to Tomson Yipin to buy a famous car and mansion early, and you actually chose such a beautiful small courtyard to live." ”

Gu Bei said with a smile: "The heart is different, people, how to be comfortable, luxury cars and mansions may not be suitable for me, but it's a little sour to say this, I can't afford to buy a famous car and mansion now." ”

Zhong Ze said with a smile: "How come, although I haven't known Mr. Gu for a few days, but I have a very deep understanding of Mr. Gu's life and ability, maybe I can't find a few in the whole Qingchuan, given time, the future is limitless, and do you know, you always give me a very strange feeling, it's hard to describe, that is, you don't look like a college student about twenty years old, you seem to have a deep experience, too mature." ”

"My family is poor, I have no choice, I have to come out and work hard by myself." Gu Bei smiled, and suddenly the topic changed: "Mr. Zhong, I still have another matter here, and I still need your help." ”

Zhong Ze raised his eyebrows: "What's the matter?" ”

Gu Bei said with a smile: "It's a very simple thing, that is, I take the advertising place of your 2,000 high-end office buildings, and I may not do print advertising in the future, which may involve a new advertising model, so I think Mr. Zhong still needs to negotiate with the property of the high-end office building to allow Enron Media to place any form of advertising in the high-end office building." ”

This is not a problem for Zhong Ze, his uncle Zhong Zehua is the director of the City Housing Authority, and the properties of the office buildings in Qingchuan City are all under the management of the City Housing Authority, with such a big backer, Zhong Ze only needs to say hello to be able to solve it easily, and now that Gu Bei has taken a step back, he has no reason to disagree.

What made Zhong Ze curious was that Gu Bei just mentioned the new advertising model that made him puzzled, what else can he do in a high-end office building besides print advertising? Could it be that this is the reason why Gu Bei generously handed over all the Bayi Road cultural column projects to him? Zhong Ze couldn't figure it out, but this was a trade secret, and it was impossible for Gu Bei to tell him.

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