Chapter Ninety-Six: Zhao Hanlin
In the days when the announcement of "Transaction" became popular in the city, Enron Media's advertising hotline was blown up. Pen & Fun & Pavilion www.biquge.info
The callers are all companies that want to advertise on the high-end building simulcast network, they see the huge marketing power of "Transaction" in this new advertising field, in just a few days, the streets and alleys of Qingchuan City are discussing the public service advertisement of "Transaction", the commercial value brought is immeasurable, at least, Enron Media's reputation is out.
It is undeniable that the main reason why this public service announcement can trigger a public opinion boom is that it is creative and touching, but Enron Media's high-end building network has made a great contribution to it.
In the past few days, the touch screen rate of the high-end building network has reached at least 10 million, and many companies have realized the huge commercial value of the high-end building network.
Zhang Xuebin has been busy in the past few days, receiving and visiting some famous companies that want to cooperate with Enron Media, among which Nokia is the largest.
This year, Nokia launched a handwritten mobile phone, as a high-end brand mobile phone, corporate executives and white-collar workers are undoubtedly their main consumer groups, so it is appropriate to advertise on the high-end building network, but Shi Minghao, president of Nokia's Asia-Pacific advertising division, personally came to Enron Media to negotiate business, saying that they Nokia is not only interested in the high-end building network, but also Gu Bei's advertising planning ability in the public welfare film "Transaction", they hope that Gu Bei can help Nokia's handwritten mobile phone plan an advertisement.
Zhang Xuebin told Gu Bei about this.
Gu Bei didn't agree, he didn't have time, he asked Zhang Xuebin to draft the advertising agency fee.
Zhang Xuebin quickly made it, with a 30-second rolling advertisement (scrolling 60 times a day) at a price of 58,000 yuan per month, with a 100% listing rate. You must know that the contact cost per 1,000 people of people with an income of more than 3000 yuan, the cost of advertising in high-end buildings is only one-tenth of that of Qingchuan TV, and more importantly, the high-end simulcast network is aimed at users in subdivided fields, accurate users, and the main consumer groups of businesses.
At the same time, Enron Media continued to expand its territory and hung LCD screens in the remaining 1,000 office buildings, but the money for the purchase of LCD screens was not paid to Xinhui Optoelectronics, owing Xinhui Optoelectronics a huge amount of 13 million, but fortunately, Enron Media has initially achieved revenue.
For this matter, Gu Bei specially talked to Zhang Xuebin.
At present, their advertising space is limited, they can not raise much money, and they are in debt, and once the high-end building network project is launched, it cannot be stopped, because Gu Bei must seize more office buildings before other advertising companies can react, so they need to use money to open the way.
Gu Beidao: "In this way, we have to screen high-quality advertisers, and try to take as few orders as possible from customers who are quarterly or half-year, and we want annual customers, and require them to pay a whole year's advertising fees in advance." ”
Twenty-four hours a day, a single advertising business takes 30 minutes, a rough estimate of Enron Media can take 48 advertising agencies, a month can earn 2.5 million yuan, a year is 30 million, of course, this is only a rough estimate, but this money will help Gu Bei through the current debt, the shortage of capital chain dilemma, accumulate enough capital to continue to develop the market.
After the meeting, Gu Bei left the company and went to Yulin District with Zhao Tuo.
The demolition of the shops at the east gate of Xinlin Textile Factory has been unresolved, like a lump blocking Gu Bei's chest, and he came here today in person to solve this knot.
Some time ago, after Lu Liang's post on the Qingchuan Forum, "Yudu Mansion Catering disregards the lives of the people, forcibly demolishes and demolishes shops, where is the reason, where is the justice", it can be regarded as disgusting Gu Bei, he knew that the row of shops at the east gate of Xinlin Textile Factory would not be demolished, so he stopped the demolition plan.
This made the owner of the row of shops suspicious.
Among them, Zhao Hanlin was the most worried.
Zhao Hanlin is an employee of Xinlin Textile Factory, a native of Yulin District, in the 90s, Zhao Fengjiao's husband built a row of shops in the dry field in front of the east gate and had a good rental income, and wanted to build a few more, just next to the farmland is Zhao Hanlin's father's, Zhao Fengjiao's husband found his father to buy land, his father did not sell, felt that this was a long-term business, paid for his own construction of two shops, and now his father has entered the soil, and the shop belongs to Zhao Hanlin's name.
Zhao Hanlin was a loafer when he was young, and now he is thirty-five or sixteen years old and unmarried, an old bachelor, after the Xinlin Textile Factory was acquired, he lost his job, and daydreamed at home all day long, he didn't want anything now, so he counted on the Yudu Mansion to compensate him with a huge amount of money to make him achieve a big counterattack in life.
Now that the Imperial Capital Mansion Catering has suddenly stopped demolition, Zhao Hanlin is panicked.
What does it mean to eat in the Imperial Palace? Don't dismantle it? Changed the renovation plan of the food culture court and abandoned the Dongdaemun area? If this is the case, Zhao Hanlin will cry, looking forward to the increase in the value of this land and make a windfall.
Thinking about it this way, Zhao Hanlin began to wonder if the previous strong demand for the Imperial Capital Catering to compensate for the demolition and relocation according to 4,500 square meters was too much. Although Zhao Hanlin is an idle street leper, but the ghost is very, this price is a lion's big mouth, and it is impossible for the Yudu Mansion to accept it, but there is no way, other shop owners bite to death at this price under the instigation of Zhao Fengjiao, he can only follow the crowd.
The result of following the crowd is likely to be that the bamboo basket is empty, and Zhao Hanlin regrets it very much, why are they, the ordinary people, fighting with the imperial capital for catering.
These days, Zhao Hanlin goes to Xinlin Textile Factory to see his shop whenever he has time, this is not only a shop, it is RMB, it is gold! It was the same today, Zhao Hanlin, who had nothing to do, ran to the east gate of the deserted Xinlin Textile Factory early in the morning to admire his two shops.
A few days ago, when the Yudu Mansion Catering was demolished, good guys, this place was very lively, and hundreds of people gathered at every turn, including the Yudu Catering, the demolition company, and the Qingchuan City Demolition Office, of course, they were indispensable to these shop owners who desperately refused to let the forced demolition, quarreling and scolding every day as if they were rushing to the market, but after the Yudu Mansion Catering stopped the forced demolition, it returned to its original desolation, except for the row of sandbags and bricks blocking the bulldozer in front of the shop, there was no hanging.
Under the scorching sun, Zhao Hanlin panicked.
He looked at his two low and dilapidated small shops, and his intestines were about to regret it, in fact, he didn't understand, just two dilapidated houses of dozens of square meters, why were they worth 600,000 yuan? Oh, Zhao Fengjiao's insatiable stinky mother-in-law didn't say anything about herself, and put Lao Tzu in.
Eh, that's it, I'm unlucky!
Zhao Hanlin had nowhere to vent his depression, sat on the sandbag and put the braised vegetables and the second pot head in place, and drank it alone, the dish has braised pig's trotters and pork kidneys, and the wine is the red star two pot heads.
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