Su Hengtai umbrella, Li Zhongxin remembers, in later generations, when he came to Wuhan, his friend spent a sum of money, ten times the price of the heavenly umbrella at that time, to buy a Su Hengtai's oil paper flower umbrella and gave it to him.

At that time, his friend told him that this kind of umbrella is a good thing in the intangible cultural heritage heritage of Wuhan, and it is an old craft that has been passed down for a hundred years.

His friend told him that the Su family made umbrellas, and a long time ago, there was that kind of awareness of paying attention to quality.

This umbrella workshop pays attention to the fact that the raw materials must be the best.

The skeleton material of the oil-paper umbrella is collected from the bamboo of Yiyang and Chaling in Hunan, which is not easy to bend and deform with its "thick flesh and hard texture"; The vellum covered with the umbrella is collected from Yunyang, Hubei Province, with its warp and weft strength; The umbrella surface is brushed with tung oil from Changde, Hunan, and has good purity and luster.

Occasionally, the supply of raw materials is not enough, and it is better to reduce production and less sales, rather than shoddy and reduce quality, so that it has been the same for decades.

It is precisely because of such a reason that customers cast "Su Hengtai's umbrella", so that Su Hengtai's oil paper umbrella is famous far and wide, and it has a good reputation.

In the thirties, in order to strengthen market competition, the third generation of the Su family devoted themselves to research and improve product quality and implemented the umbrella paper immersion process.

The variety of umbrellas has been increased to four categories: flower paper, improved blue surface, blue surface hook handle and red surface handle, and the moisture resistance and durability of the umbrella have been further improved.

In order to win customers, when selling umbrellas, Su Hengtai umbrella shop also adds a layer of oil in front of customers, and can inscribe or paint customers on the umbrella surface according to customer requirements.

It was recognized by the people at that time, and once became the most popular oil paper flower umbrella in Wuhan.

"Brother Hong Bin, isn't this Su Hengtai's umbrella you said very famous? Why did it suddenly become the sales department of Xiangtan Umbrella Factory? Li Zhongxin asked Hong Bin with a little confusion.

Li Zhongxin knew in his heart that Hong Bin would explain such a matter to him clearly.

"Speaking of this Su Hengtai's oil paper umbrella, in the early days of the founding of the People's Republic of China, it still sold well, but, with the emergence of plastic umbrellas, flower cloth umbrellas, oil paper umbrellas gradually lost their dominant market position, plastic umbrellas and flower cloth umbrellas in terms of quality and durability, much stronger than oil paper umbrellas, by the natural victory of the elimination, paper oil umbrellas gloomily withdrawn from the market.

But the quality, cheap and durable Su Hengtai umbrella has a high reputation, the market is very much recognized Su Hengtai umbrella, the most important thing is that the Su family has the umbrella technology, and has a very strong business ability, so the state-owned Xiangtan umbrella factory chose to join forces with Su Hengtai company.

There is also the first business department of the current Xiangtan Umbrella Factory. Hong Bin slowly and leisurely told Li Zhongxin about the fact that Su Hengtai umbrella had become the first business department of Xiangtan Umbrella Factory at this time.

Looking at the oil-paper umbrella that was only sold in a small place, Li Zhongxin fell into deep thought.

Li Zhongxin didn't expect that when he came to Hanzheng Street, he actually evoked his memories of Su Hengtai's umbrella in later generations.

Su Hengtai's handmade umbrella, as a collection, has been kept at home by him, in later generations, Su Hengtai has become an intangible cultural heritage, handmade paper oil umbrellas are sold all over the world.

Falling flowers are always blown away by the rain and wind, Su Hengtai at this time is actually like this, Li Zhongxin feels a sadness.

The memory and spirit of Chinese craftsmen are world-famous, but they began to step down from the altar during the Qing Dynasty because of the isolation of the country and the feudal dynasty.

As long as China's century-old brand is stained with the inheritance of light, it will shine in later generations, but at such a time, it is just the sales department of an umbrella factory.

The times make heroes, the world makes people, and fate makes people!

At this time, Li Zhongxin did not change the idea of such a situation, after all, this Su Hengtai is now the business department of an umbrella factory in the country.

It is not realistic for private enterprises to obtain time-honored brands and wrestle with large state-owned enterprises, but what about it! Li Zhongxin had an idea, if it was possible, he would let Shi Yuanmao contact the helmsman of Su Hengtai during this period, and if he could cooperate with Zhongxin Company, he could still engage in a private Su Hengtai umbrella.

While sighing at fate, Li Zhongxin told Hong Bin that a batch of high-quality umbrellas here would be purchased, and he would give some to the middle and senior managers of Zhongxin Company.

What about umbrellas! Waiting for Hong Bin to operate after he officially takes up his post in Hei Province can be regarded as a small benefit that Hong Bin has given to the middle and senior management of Zhongxin Company.

Coming out of the first business department of Xiangtan Umbrella, that is, Su Hengtai's current business place, Li Zhongxin was surprised to see that on Hanzheng Street, there were actually many middle-aged women carrying flat burdens, and they walked past him carrying goods that looked heavier than their bodies.

When Li Zhongxin led Wang Bo and Feng Banshan into Hanzheng Street, he also saw that most of the people here used flat poles to transport goods, but he didn't expect that at this time, there would be such a powerful woman who took on the burden of family life.

In the 80s, it was very normal to use a flat pole to carry goods, even if the company was very rich, it used the kind of cart or trolley for short-distance reloading.

Li Zhongxin's eyes followed the people who carried the goods and kept looking forward, and he was surprised to see a few hollowed-out circular characters in the small commodity market on Hanzheng Street.

When he went to Hanzheng Street with Hong Bin, Li Zhongxin didn't pay attention to this matter, basically paying attention to the items sold in the market and the old wooden buildings on Hanzheng Street.

Li Zhongxin saw that at this time, the gate of the small commodity market on Hanzheng Street was very simple, although it was an iron arched door, it was not even as big as the plaques of several large shops inside, and it was only decorated with a few red five-pointed stars.

Looking at the dilapidated plaque and the jagged buildings on Hanzheng Street, Li Zhongxin sighed from the bottom of his heart that the country is still too backward!

If you want the country's economy to develop rapidly, Li Zhongxin has no good way, after all, this is the era of state-owned enterprises, and it is not easy for private companies to survive.

But what! Li Zhongxin firmly believes that with the continuous development of Zhongxin Company, it will eventually stir up this vigorous and lifeless backwater.

After walking around Hanzheng Street, Li Zhongxin's biggest feeling is that there is too much difference between him and developed countries, even if Zhongxin Commerce and Trade is doing well here, it also makes Li Zhongxin feel a slight loss.

Genius one second to remember the address of this site:. Mobile version reading URL: m.