Chapter 237: Victory and Defeat

Therefore, if you offend Song Yumeng, Liu Xuancheng can't protect you, on the contrary, show favor to Song Yumeng, no matter what happens in the end, just the size of the Mengyu Group and Song Yumeng's status in Song City will do no harm to them.

Even Mr. Liang, who went to negotiate with him yesterday but didn't say a few words, also found that the situation in Songcheng was not so simple, he had not seen any shopping mall open with so many big coffees coming, obviously helping Xianmeng to promote it for free.

At this time, he realized that even though they were the shopkeepers of Xuancheng, in Songcheng, they still did not have their share of speaking. Song Liu's two current multinational companies, including some brands acquired from abroad, do not even know the exact number, and he wants to come to Songcheng's shopping market to get a piece of the pie, which is a big joke.

Mr. Liang also felt that he was too high-profile yesterday, after all, he was only a department manager, and even if it was their chairman who came, he had to be polite in front of Song Yumeng, after all, the size of Mengyu Group was expanding rapidly, and the speed was terrifying.

Judging from Mengyu Group's Xianmeng for the mid-end market alone, there are so many heavyweight artists who come, on the other hand, they are the king of the store, and they want to invite one of them to the commercial performance, and the manager will lead the team to contact and make an appointment, and they have also encountered some big names who have temporarily increased the price, and even the possibility of being released pigeons.

And they are all from the Liu family, why is this Liu Xuancheng so untreated by Liu Ye? At first, Mr. Liang was still puzzled, but when he inquired, it turned out that what this guy had done in Jiangliu Group before was exposed, and now the senior management of Jiangliu Group was a little afraid of it, and behind this incident was because of Song Yumeng, the owner of the shopping center opposite.

Mr. Liang is now worried about the group's participation in the Songcheng shopping market battle, and is hesitant to report the actual situation to the general manager...

Sure enough, compared with celebrities, this discount event is a floating cloud, not only did it not attract more customers, but the customers on the side of Hongyun heard that another star was coming, and they ran to Xianmeng.

On the Xianmeng side, the whole shopping mall is popular, the decoration style is fashionable and high-end, and the number of brands is much more than that of Hongyun, and there are many brands that are very individual, and there are many literary and creative shops, these elements together are really very attractive to young people.

Among them, there are more than a dozen stores that have been patronized by big stars in the past two days, and they are even more popular, and some people have seen pictures of celebrities shopping here on the Internet and come here to check in.

At the same time, Song Yumeng contacted a company under Jiangliu Group that specializes in the development of Internet celebrity culture, and many Internet celebrities have been checking in here since yesterday, from clothing shopping, to food and snacks, to games and entertainment, all of which have done a good job of publicity.

The company actually saw the popularity of Xianmeng, after all, there are so many artists coming, and it is not uncommon for Internet celebrities to meet artists in live broadcasts, as well as interaction.

Many brands have cooperated with many artists under Jiang Liu, and the cooperation with Internet celebrity companies is even closer, and they all have accounts on several major platforms.

Their account has countless fans, and many accounts have a fairy dream background, even if they don't specify what place it is, they can be found out by sharp-eyed netizens, of course, the people of Song Cheng don't need to think about it to know that it is a fairy dream.

Liu Xuancheng's price reduction here did not have the effect it should have at all. At the beginning, Liu Xuancheng was worried that such a big discount would lose a lot this time, but this is good, there is no loss at all, after all, there are not many guests.

However, in the afternoon, the stage on Hongyun's side was also set up, and some businesses engaged in activities began to interact, and some old men and old ladies came to watch with children.

At the same time, due to its very large discounts, those one-off goods were discovered by customers, and gradually, more and more customers poured in.

However, a report fermented on the Internet, that is, the battle between Xianmeng and Hongyun.

This report clearly pointed out that this competition is a continuation of the dispute between Emperor Exhibition and Baishang. Due to the previous incident between Emperor Zhan and Baishang, there was a lot of trouble in Songcheng, and now it is mentioned, which instantly arouses the focus of people's discussion.

The most detrimental thing about this report is that the photos are all from this morning, and the photos show that the Xianmeng shopping mall is crowded with people, and Hongyun here, there is a sign full of 300 minus 100, but there are still more clerks than customers, and the mall is old...

There is a sentence in the report, which seems to have no problem, but in fact it has put Hongyun in an extremely dangerous situation, and there is a sentence in the report: "Affected by the previous Baishang fake incident, even though the operation behind it is Hongyun Group, it seems that consumers do not buy it at present." ”

The fake label was turned out again, and Liu Xuancheng panicked.

She didn't want these hundred merchants to give it to Song Yumeng, because she was worried that the incident was a time bomb, which could detonate at any time and hurt the parent company.

Liu Xuancheng has a deep understanding of this, because now, hundreds of merchants selling fakes are gradually fermenting into Hongyun selling fakes!

To elaborate, there is no problem with this, who let Hongyun acquire Baishang.

Liu Xuancheng realized the seriousness of the incident, immediately convened a meeting, and at the same time began to use all the resources in his hands to prepare to suppress this matter.

However, the highlight of this incident was not high, but Liu Xuancheng's big price reduction brand and sparse passenger flow formed a stark contrast, which made people feel that there was an illusion that no one wanted it for nothing, which made the fake goods turmoil continue to ferment.

At the same time, because of the constant news on Xianmeng's side, major media platforms, especially the video media in the Songcheng area, Xianmeng's side has become a hot spot, even if Liu Xuancheng doesn't want to, the fortune on the opposite side has to be compared with it.

Therefore, how difficult it is to suppress this matter, not to mention that Song Yumeng will not let Liu Xuancheng completely suppress it.

Liu Xuancheng's bad luck is not over yet, because this price reduction still attracted a lot of people in the afternoon.

However, this is not what he wants, because many people who have attracted it have gone to the areas of major stores with three folds and two folds, obviously to pick up cheap ones. Although these styles are either old last year, or out of size, they don't care, in line with the mentality that what they buy is what they earn, and now it's 300 minus 100 for the whole field, which is not insignificant.

Soon, there was another incident that made Liu Xuancheng's face black to the extreme, because two customers had a conflict over a certain discount dress, and then they immediately fought, and this incident happened to be photographed and spread on the Internet.

Hongyun can see a lot of people everywhere in the scene of crazy robbery, and there is a "two-fold" or "99" brand next to it, which creates a feeling of street goods.

Liu Xuancheng not only lost more this time, but also made many people who picked up cheap wool, and also left a bad reputation, and he couldn't find a solution at all.

This mall is a hundred merchants, originally has its own customer base, although they will also think that the hundred merchants are old, but they came here to shop when they were children, and there are some luxury goods, so they will still choose hundreds of merchants.

It was a good nostalgic card, but it was played by the Liu family, and those old customers never came again because of fakes, and they have a high purchasing power.

So now in this mall, the old decoration is equivalent to the dilapidated in the eyes of customers, and no one will be nostalgic anymore. Liu Xuancheng also realized it, but the overall decoration cost was too high and took too long, so it was not a small project.

Due to today's hype, as well as the confrontation of the media, the passenger flow of Xianmeng has increased unabated compared with yesterday, and the activity of 10,000 to get 1,000 for 1,000 has attracted many people to recharge their membership cards, which is what Mo Xian Shen and Song Yu could not dream, maybe there will be recharges, but there will not be so much, and today's recharge will be as high as more than 30 million.

The two later analyzed that it may be that with the formation of Internet celebrity shopping malls, shopping in Xianmeng may become the first choice of young people, and many people think that they will definitely come to Xianmeng, so they will recharge.

The two returned to Xianmeng's office and held a meeting of Xianmeng's high-level management.

This meeting was held by Mo Xian Shen, but now Song Yumeng and Mo Xian Shen are inseparable, so they also participated in this meeting, Song Yumeng actually likes to have a meeting with Mo Xian Shen, so when the meeting is held, Mo Xian Shen has another charm for her.

The conference table was widened, so that two people could sit in the main seat, which was deliberately requested by Song Yumeng, she didn't want to be one level higher in front of Mo Xianshen, although she was the president of Mengyu Group, and Mo Xianshen served as the vice president of Mengyu Group, but Song Yumeng didn't care about the eyes of employees.

"There are two things today, one is to put Xianmeng Songcheng No. 2 store on the agenda, the site is as close to Hongyun as possible, and at the same time, we must also propose new solutions to a series of problems such as Xianmeng operation management and decoration planning in the past few days.

Mo Xian Shen opened his mouth with a serious expression, and everyone was full of enthusiasm when they heard this.

"Mr. Mo, there is no suitable real estate near Hongyun, but there is a piece of land, which is currently in the bidding, and it can be considered."

"Oh?" Mo Xianshen was a little pleased, "If that's the case, then it's the cooperation with Songliu Real Estate." ”

Everyone began to discuss its location and details, but this matter still needs to be discussed with the high-level officials on Songliu's side, after all, they also want to make a profit, and they will not take that piece of land in order to open a fairy dream.

"The second thing, next week the chain brand will be established, and I want you to set up a team to investigate the sinking market and be responsible for the affairs of Xianyuan Mall."

After Mo Xian Shen finished speaking, everyone began to talk again, and at the same time, their hearts were hot, after all, this team was likely to be the high-level of the future Xianyuan Mall.

In the end, Mo Xian Shen announced that all employees on Xianmeng's side would receive another month's salary and benefits separately as a reward for them.

Mo Xian Shen and Song Yumeng don't like to exchange benefits for shopping cards, giving cash directly, which is what employees need, and she doesn't bother to use this shopping card method to increase turnover.