Chapter 297: Prices skyrocket
The cooperation project between the Rockwell Group and DR Company was quietly carried out at this time.
Soon the results of the cooperation came out, and a series of luxury goods jointly produced by Rockwell Group and DR Company swept the aristocratic circles all over the world in just one month, and even became a symbol of status in some noble women's circles.
As a result, the Rockwell Group has returned to the apex of the business community in Nancheng and has become an existence that no other company can match.
Although there are also a few companies that have maliciously slandered the Luo family with the previous Luo family's achievements because of their eyes. But the Luo's Group held several press conferences to explain everything that had happened before, and each time Luo Jichen was personally present, and gradually his rhetoric persuaded the people who watched the excitement.
In addition, in order to do enough publicity for the cooperation project, Luo Jichen and the person in charge of DR Company have been interviewed many times, which has gradually shifted people's attention to the project they are working on.
Everyone is very curious, the cooperation between the two sides can be said to be a strong alliance, this time it is so big that the movement is so big, what kind of products will be launched.
The results did not disappoint. This time, the Lowe's Group launched a collection of matching luxury goods, from head to toe, including hair accessories, earrings, necklaces, bracelets, bags, and even small decorations on shoes. The overall style is retro and elegant, giving people a calm and restrained feeling.
As soon as the products were launched, they were loved by women, but each one was only produced in small quantities, and the price was naturally not affordable for ordinary people.
Soho looked at the price that was getting higher and higher, and showed a satisfied smile.
"Susu, it's not difficult to produce these things, why not produce more. Wouldn't that be able to sell more and make more money? Chen Fu flipped through the official website and kept raising the prices, and there were complaints from customers who were in short supply but couldn't buy them.
She didn't quite understand what a deeper purpose Soho's operation was.
However, according to the traditional business concept, the market's response is a good phenomenon for sellers, but as sellers, they have not been able to give a better feedback, and over time, I am afraid that consumers will lose patience and interest.
And isn't the purpose of their cooperation with DR this time to be able to quickly restore the Rockwell Group to its previous state? Selling these things is not enough to make a profit, but the quantity is too small.
Su He smiled, didn't directly explain his intentions to her, and asked step by step: "Afu, how many people do you think can afford it at this price now?" ”
Chen Fu thought for a while and replied: "If you look at the price when it was first produced, according to the average income level of Nancheng, about 3% of people can afford it. But the current price, it is estimated that there is less than 1% left. ”
This may sound like a small amount, but their luxury products in this collection are sold all over the world. If 1 percent of the world's people buy their products, then the Rockwell Group will not be restored to its previous glory, but it will simply create miracles.
Soho nodded, agreeing with Chen's statement that her analysis of data has always been accurate, but she lacks some ideas for lasting development.
"If we only think about how to serve these 1% of customers, it is equivalent to losing 99% of the customer resources in the market, and it is also going to 99% of the reputation. Does it mean that we and DR have spent so much time preparing and investing all the energy we have invested can only get this one profit, and then if we want to continue to make profits, we must re-expend energy to develop new projects? ”
If that's the case, how could DR and Rockwell cooperate again?
This profit may not be a small amount for both Rockwell and DR, but with DR's international status, it is not necessarily necessary to take the risk of cooperating with the collapsed Rockwell Group for the sake of this profit.
"Doesn't our restriction on production further exacerbate the problem you just mentioned?" Chen Fu didn't understand.
The products produced now are far from meeting the 1% demand in the market, isn't that the loss of 99.999% of customers? The ones they invested in the early stage haven't gotten enough profit returns, so they just watch the price keep rising.
"It's just the beginning of the project, do you think two companies of this size have been planning for a month and that's the end of it?" Soho smiled mysteriously and said, "Wait, the second step will start soon." ”
"The second step? What is the second step? Chen Fu was completely stunned.
She was involved in the collaboration, but she had never heard of a second step.
Isn't their project this time to create a monopoly luxury product with the rich wives of those wealthy families targeting the customer group?
"Of course, you'll find out then." Soho sold Guan Zi and didn't tell Chen Fu what their so-called second step was.
The smug and faintly proud look was very much like Luo Jichen, but she didn't notice it.
Chen Fu was not a curious person, and he trusted her very much. Hearing her say this, she simply didn't ask any questions, but just looked forward to the so-called second step of the project that Soho said.
Since Zhao Lili left the Luo family, she has returned to the secret base she has established for herself to enjoy herself.
But she was not in the mood to appreciate and enjoy this richly decorated villa, watching that in Luo Jichen's hands, Luo's Group quickly returned to its former glory, and it took less than a month to reach this point, and even surpassed the original glorious period, which made her eyes blush.
Every time she heard that the monthly sales of the Luo Group reached a new high, she felt as if she had been hit hard, and her desire for the Luo family was even higher.
"No, we can't wait any longer." She finally couldn't hold it anymore, slammed the cup in her hand on the table, and said angrily: "What is he Luo Jichen to be proud of, sooner or later, all this will be mine." ”
Ye Cheng was afraid that she would do something difficult to clean up on the spur of the moment, so he hurriedly stopped, "Now is not the time to fight with him, let's rest and recuperate first, and find a good time before we start." If you can't succeed in one fell swoop, I'm afraid that the next time you will not only be kicked out of the Luo family. ”
After the last confrontation with Luo Jichen, he really realized the deep and terrifying scheming of Luo Jichen, and they must be cautious and cautious when they act again.