Chapter 307: Exactly the same

"Boss, something happened."

Early in the morning, Lin Jiang hurried to the company and went straight to Luo Jichen's office with a solemn expression.

When the other employees of the company saw him like this, they all got out of the way, and they didn't even dare to say hello. After he rushed into the president's office, he looked up, feeling uneasy in his heart, guessing that something big should have happened.

"What's the matter, panic like this?" Luo Jichen was in the office processing the documents that had just been sent in the morning, when he heard Lin Jiang's panicked voice coming from outside the door, so he put down the documents in his hand, raised his eyes slightly and looked at Lin Jiang who had just come in and asked.

Lin Jiang has been by his side for so many years, and it is rare for him to be so panicked when he encounters something, which is really rare.

"The high-value product that we and DR started out of, and now there are a lot of fakes on the market." Lin Jiang didn't even have time to breathe, so he hurriedly reported: "There are already consumers who are dissatisfied. ”

Luo Jichen changed his stiff posture slightly, and responded unhurriedly: "Isn't this a common thing, just deal with it according to the previous method." Or is it so long that you haven't worked, and you forgot? ”

He behaved very calmly, and even teased Lin Jiang rarely.

It's normal to encounter this phenomenon in this business, there are always people who can't resist the temptation of money, even if they know that there will be no good results, but they still jump in endlessly.

The Rockwell Group has also developed a set of solutions to deal with this situation over the years, not to mention that their brand logo features are very obvious and cannot be imitated casually. Ordinary counterfeiting, even ordinary consumers can see the difference at a glance.

At this time, it is only necessary to hold a press conference to explain to consumers how to distinguish them, and after a while, those counterfeiters will naturally disappear after finding it unprofitable.

"Boss, this time is different, the situation is a little special." Lin Jiang took out a necklace with an identical chain from his hand and placed it on the table, "This one is produced by us, and the other one is a fake on the market." If it weren't for the fact that the code on each of our products was documented in the company, even I wouldn't be able to tell which was true and which was fake. ”

Luo Jichen's eyes were also focused on the two necklaces on the table, he picked them up and looked at the place where the brand logo was carefully, and sure enough, it was exactly the same with the naked eye, and it was almost impossible to distinguish the real from the fake.

However, the production method of this logo is their original technology, and the process is complex, so several production parts are responsible, and some of the core content is not even known to the people on the production line, and it is impossible for the method to leak out.

But if it's not a method, how can anyone make the exact same logo?

Luo Jichen's expression also became serious, if it was because the company secrets were leaked, then the other products they launched later would be in danger of being copied. And even their own employees can't tell the real from the fake, and the damage to the company's reputation is unimaginable.

No, he suddenly realized something, and suddenly raised his head and asked Lin Jiang:

"This, even we can't tell the real from the fake, how can consumers tell the difference?"

As soon as Lin Jiang entered the door just now, he said that some consumers had begun to be dissatisfied and even asked for returns. This counterfeit product is exactly the same as the real thing, whether it is the appearance or design, if it is not for the company's internal production code control, they can't tell whether it is a product sold by their own company, so how do the people who buy know that they are buying fakes?

"This ...... I don't know. Lin Jiang couldn't answer at once.

As soon as he heard the news in the morning, he immediately rushed over to report the situation, and it was too late for people to investigate. And this question, he didn't think of just now.

After Luo Jichen's reminder, he also reacted.

"Someone deliberately spread the news to disrupt the market."

"Send someone to find out where the news got from." Luo Jichen narrowed his eyes and said in a cold voice.

This time it doesn't seem to be a simple fake, as if someone did it on purpose. And the other party's purpose is not to make money, but to deal with the Luo's Group, or to deal with him.

In the past, when this situation occurred, the counterfeiters tried every means to keep a low profile and cover up their existence, but this time it was so blatantly publicized, and I don't know whether it was to be confident in their own level of imitation, or to provoke the Rockwell Group.

However, he already had a guess in his heart about who was behind this incident.

Not long after Lin Jiang left, Chen Fu knocked on the door and came in, telling him that Soho was looking for him and asked him to come over when he was free.

This is the first time that Soho has taken the initiative to find him, not to mention that there is nothing else to do now, even if he is busy with something big, he will put down and go to see her first.

He immediately left the company and drove alone towards Soho.

Although he had already guessed what Soho was looking for him.

Su Ho should have heard about the situation reported by Lin Jiang just now, and he was in such a hurry to find him, and it was probably to discuss countermeasures.

It just so happened that he was also worried about how to deal with this unexpected situation, maybe Soho could point out a direction as before.

As soon as he parked his car, Soho opened the door.

Luo Jichen walked in quickly, and before he could sit down, Soho closed the door and asked, "There were a large number of imitations of the previous batch of products, and they have all flowed to the market, you should know." ”

"I've heard that even the brand logo is exactly the same as the real thing, have you found out what's going on?"

Soho has been with the Lowe's Group for more than three years and has a clear understanding of how the company works.

Part of the reason why Rockwell stands out from so many companies of the same type is their special technology, which makes it difficult to imitate the products produced by Rockwell.

Even if someone can barely imitate the similarity of seven or eight percent, the manpower and material resources consumed are not enough to support it with profits, so there are very few fakes in the products produced by the Rockwell Group, because this aspect has a certain status in the hearts of consumers.

But now there are products with almost 100% similarity, either the other party has mastered the secret technology of the Rockwell Group, or the other party is not here for money at all.

"I just found out, too." Luo Jichen sat down casually and replied, "Let Lin Jiang go and check, but there is still news." ”

He rushed here as soon as he gave Lin Jiang's orders, even if there was news, I was afraid that it would take some time for Lin Jiang to find out.