After dinner, the call from Denver came.

After Chen Cao picked up the phone, he made an appointment to meet with Denver at the hotel's restaurant.

Denver is in his early sixties.

His silver hair looks very eye-catching.

However, he is a person who pays a lot of attention to appearance, and he dresses very formally.

"Hello, Mr. Chen, I'm Denver Ritter. ”

"Hello. ”

After the two shook hands, they sat down and found a place to sit down.

"Mr. Denver, I don't understand why you're in such a hurry, you must know that the factory has not been built yet, and it is not so bad for two days. ”

"Ever heard of the Denver Oktoberfest?"

"Uh...... Same as your name. ”

"Coincidentally, I don't have anything to do with Denver. "I'm not from Denver, Oktoberfest is one of the three major beer festivals in the world, it's held every year in September or October, and this year it's held in July, Denver Oktoberfest is also the easiest market for us to squeeze into, Denver Oktoberfest can attract at least two million visitors across the United States, and if we can make Oktoberfest people like our beer, then it's our best start, so our beer will produce the first bottle of beer in July at the latest." ”

"Is Oktoberfest really that important?"

"Almost every beer festival has a sales chart, so a lot of beer manufacturers will make efforts to promote the beer festival, especially the Denver Oktoberfest, which is a big beer festival, which has received more attention, and if our beer can be unveiled at the Denver Oktoberfest and get off to a good start, then the next development of the brewery will be much easier. ”

"But what does it take to make it to the charts at Oktoberfest? It's not easy, isn't it, almost no one in our brand knows that consumers will choose our beers?"

"I have a plan, first of all, to raid the Mara supermarket, put it on the shelves of the Mara supermarket, and then reduce the number of shelves, and use the Mara supermarket to create a public opinion, so that people subconsciously feel how good our beer is, but it is not easy to put it on the shelves of the Mara supermarket, especially for an almost unknown manufacturer like us, and the operation time is too short. ”

"Uh......" Chen Cao was speechless.

"What's the matter, Mr. Chen, is this plan of mine not good?"

"Regarding the issue of Mara supermarket on the shelves, I have planned to do so earlier. Chen Cao said: "It's not a problem to put it on the shelves of Mara Supermarket. ”

"Does Mr. Chen have a way?"

"Well, you don't have to worry about that, I can get my brand of beer on the shelves of Mara 100%. Chen Cao said.

"Mr. Chen, I heard that Mara Supermarket is very strict in its review of alcohol suppliers, and several well-known beer brands have been rejected from the shelves, and some people have tried to go through the door, but they have been rejected. ”

"The owner of the Mara supermarket chain would not refuse my products. ”

Aside from the relationship with Fali, Chen Cao is the owner and brewer of sky-high wine.

Therefore, it is impossible for Whitney to refuse Chen Cao's wine.

"Mr. Chen, can you tell me why? I hope the project will be 100% successful. Denver looked at Chen Cao very seriously.

"The most expensive bottle in the world, I am the owner and the brewer. ”

Denver's eyes widened suddenly, and he looked at Chen Cao with a shocked face.

"Mr. Chen, are you serious?"

"Yes. ”

Denver suddenly realized, no wonder Chen Cao has this confidence.

It turned out that he and Mara Supermarket had been cooperating for a long time.

Today, Mara's supermarket has a lot of fame.

In the United States, it is even more popular that if you want to buy the best wine, go to Mara's supermarket.

The liquor sold there must be the best.

There are even liquor manufacturers who have stated in advertisements that their own wine is on the shelves of Mara Supermarket.

It's a privilege for them.

In the same way, it is also a kind of propaganda for Mara supermarket.

And the beer produced by Chen Cao, a daydream brewer, is also a gimmick.

"Mr. Chen, if you can use your name, then the value of your beer brand can directly increase tenfold. ”

"Forget it, I prefer to keep it mysterious. Chen Cao said.

Whineyp said that there was once a time when someone was peeking at the recipe of daydreaming, and the means far exceeded ordinary business competition.

If the daydream brewer is exposed, then trouble is likely to follow.

"Also, if you want beer to outtaste other brands, you can use the water of Mirror Lake for brewing. Chen Cao said: "Mirror Lake is currently under my name, and the water that I brew daydreams comes from Mirror Lake. ”

Denver's eyes lit up, although Chen Cao was reluctant to expose himself.

However, since Chen Cao is a daydream brewer, then he must be a brewmaster.

And his pointers must have been very insightful proposals.

"Of course, I will go and inspect the mirror lake that Mr. Chen said. ”

"Mirror Lake is my land, so in the future, other manufacturers will need my consent to get water here. ”

Hearing Chen's words, Denver became more confident.

"Mr. Chen, I will increase the value of the beer brand under your name by a hundredfold, or even a thousandfold. ”

"In addition, I would recommend another brewer who is very skilled in wheat beer, he is very high and can let him be in charge of the taste of the beer. ”

Although most of the beer on the market today is produced on an industrial production line, the most indispensable thing for a large brewery is the team of brewers and tasters.

They are responsible for the quality inspection and control of the products.

And for a skilled winemaker, the manufacturer needs to pay a high salary.

The more industrialized the winery, the more the winemaker cannot be ignored.

"Did Mr. Andrews tell you about the situation in Big Mountain Town before?"

"Having said that, Mr. Chen can rest assured about this. ”

Denver isn't a fledgling hairy kid.

His management methods are far from what Chen Cao could have imagined.

"Mr. Chen, if we follow our plan, we would better buy this beer brand directly, rather than co-owning it with the town government. "It's in our best interest, but if we're co-branded, it's easy to be behold." ”

But the town government may not be willing to sell the brand. ”

"The old brand has little value left, and now they have no choice, if they are not willing to sell the brand, then Mr. Chen can choose a new brand instead of the old brand. "Once the brand is successful, if the number of trademark owners is too large or incomplete, it will have a great impact on the production and operation, and it will no longer be so easy to start a new brand," Denver said. ”