Chapter 970: Negative Marketing Methods of Public Opinion
Guo Yang didn't laugh, he asked very seriously: "Then Miss Lin, how are you going to spend your money?
Lin Luoyao shook her head at this time and said, "There is no need for this, I feel that brother-in-law, sister, and Brother Nangong seem to have forgotten one thing." Fame doesn't have to be something to come by. Although the emperor's politics are now clear and the people live in peace, if you want to make a name for yourself, in addition to favoritism, there is another way, but it is still the emperor's method. ”
Lou Yun reacted at this time, and he said, "Luo Yao, you don't want to donate a fame, do you?" ”
Lin Luoyao was a little surprised, she said, "Well! If you want fame, don't you just donate one? Moreover, every year to repair the river embankment and consolidate the border defense, the imperial court will lack a lot of silver, in order to make up for the finances in this area, so the rich merchants can spend money to donate a fame to themselves. Don't say it's fame, as long as the money is paid, it doesn't seem to be a difficult thing to donate even a real official. ”
Guo Ye and the others were stunned, there is indeed this way, but Nangong Yi is also from a noble background, he relied on his true ability to pass the township examination, naturally he will not, and he does not disdain to use the method of donating fame, so he doesn't understand it either.
As for Qiu Yuzhen, women are not allowed to participate in the imperial examination, and she naturally doesn't know that there is such a rule.
Guo Ye actually knows, his reputation is not low, Nangong Yi is just a lifter, but he is a jinshi. However, his fame was obtained by relying on the relationship between the DPRK and China and favoritism. Although he also has real talents, he has never taken a decent exam, just going through the motions and putting on a show.
Then after sealing the paper, the examiner will finish it all for him, and do the questions by himself, which is very easy. However, in order to hide people's eyes, they didn't give Guo Ye the top three, but just let him get a jinshi.
And Guo Ye didn't think about donating fame, what he was thinking about was how to make Lou Yun famous. Unexpectedly, Lin Luoyao thought of donating fame.
Lin Luoyao laughed when she saw their reactions, and she said, "Although I don't dare to say that I am famous, it is not difficult to get a lifter. When Sister Nangong and I went out, I saw the posted emperor list, the emperor is going to open Enke, you should want the nerd to participate in this Enke, and then make a name for yourself to satisfy your future mother-in-law. ”
Nangong Yi said with a smile: "I knew that we wouldn't have to make such a big effort, Miss Lin is really a smart female Zhuge of ice and snow." ”
Lin Luoyao said: "Brother Nangong has won the award. It's not too expensive to donate a person, it's just a few thousand taels of silver, and I can still get this little money. ”
Lou Yun shook his head and said, "No, I don't want to rely on silver to gain fame, I want to rely on my real talent to get one back." ”
Lin Luoyao said: "However, the township test will not start until next year, and you have already made a mistake." And you seem to have made Sister Nangong wait for several years in vain. I'll do the math, you seem to have been engaged to Sister Nangong when you were fifteen years old, that is, three years ago. Sister Nangong three years ago was twenty-eight years old, and now she is nineteen years old in order to wait for you. If she waits another year, she will be twenty years old. ”
"A girl's best years are these few years, how much time does Sister Nangong have to wait for you, you are only eighteen years old now, are you not afraid, Sister Nangong can't afford to wait. Don't say that she is the first beauty in martial arts, even if it is a girl from an ordinary family, she is not married at the age of twenty, it is a very shameful thing. ”
Lou Yun was counted by Lin Luoyao, and felt that he was nothing, but Nangong Li smiled slightly, saying that he didn't care too much. Because she felt that her wait was worth it, because she waited for the person she liked.
Lou Yun sighed and said, "Okay, I'm going to participate in this Enke." I won't disappoint you. ”
Guo Yang smiled and nodded.
The matter was settled, Guo Ye went to prepare for the donation of fame, of course, the silver was from Lin Luoyao. Originally, Guo Ye and his wife wanted to take this silver for Lou Yun, but now Guo Yang is no longer the leader of the martial arts alliance, and the Guo family does not need to take silver for the martial arts to fill those meaningless deficits.
Silver is very rich now.
However, Lin Luoyao did not accept their kindness, she was not a person who lacked money, she asked Guo Ye and his wife to use the silver to prepare for the wedding.
Lin Luoyao gave Guo Ye five thousand taels of silver and asked Guo Ye to go up and down.
Of them, 3,000 taels are used to donate fame, and the remaining 2,000 are for Guo Ye to let out a rumor, Lin Luoyao wants the whole Jianghu and the whole Luoyang to know that the fame of Qiu Yun, the owner of Peacock Villa, is bought by spending money.
Ordinary big families are very low-key about this kind of thing, but this time Lin Luoyao is very high-profile, but she is not showing off her wealth. It's to make Lou Yun famous later.
She just wants everyone in the world to know that the owner of Peacock Villa relies on silver to donate fame, and she wants everyone to think that Lou Yun is a vain person who has no real talent and real learning.
She didn't do this for anything else, to put it bluntly, she just wanted to create topicality, which is commonly known as hype.
Lin Luoyao was born in a family of merchants, she knows the important role of guiding public opinion, as long as a thing is topical, everyone knows it, as long as someone talks about it, then it has commercial value.
The role of commodities is not used by ordinary people, but blown out.
There are also some medicines in the Lin family's industry, and the medicines made by the Lin family are not much stronger than others.
But the Lin family can use their own financial resources to promote their own medicine, for a simple example, if other people's medicine dares to say that it can cure all diseases, then the Lin family has the ability to promote it as a resurrection, and there are still people who believe it. There are still people who buy.
So Lin Luoyao also wanted to market Lou Yun, but she didn't want to sell him, but recently, on the rivers and lakes, after tea and dinner, all she talked about was the story of Murong Zheng, the leader of the New Martial Arts Alliance, and his Heavenly Dao Alliance.
Lin Luoyao didn't want Lou Yun to be pressed by Murong Zheng, but now, no matter what aspect he did, no matter what Lou Yun did, he was not Murong Zheng's opponent. If you want to snatch his "topicality", you have to use some special methods.
That's the means of negative marketing.
If the owner of the autumn village does good deeds and accumulates virtues, no one will pay attention to these things, after all, this kind of thing is not a difficult thing for him.
But if it is known that the owner of Qiu Zhuang is a person who does not even have fame, and relies on donating silver for fame, and deceives the world and steals fame, then the topic will explode directly.
Previously, it was rumored that the owner of Qiuzhuang was a disciple of Tianyu Gongzi and a hero on the same level as Murong Zheng.
But this hero gave fame. It's a very explosive topic.
(End of chapter)