364.War (part 1/3)
It takes time to cultivate the Holy Spirit Bird, and the convening of the company's swimsuit special session has been put on the agenda, and all the work is held in an orderly manner. The models have already entered the training phase in advance, preparing for the catwalk.
Sun Fatzi came to the store more and more frequently, and kept discussing with Jiutian about the problems that might arise at this big show.
The design of the clothes has been fully prepared, a total of seventy-two. Some of them are limited editions of Ginseng Stone, which are extremely expensive. Moreover, this time, in order to mix up the prestige like last time, Jiutian still chose the spirit plant of Ice Heart Grass on the limited model.
Of course, it is not enough to just discuss it in the store, they have chartered the venue where the Victoria's Secret show was held last time, and what kind of renovation will be carried out. Jiutian wants to use the power of the Kraken Orb to create a fantastic big show scene, so that everyone present can feel the beautiful feeling of being there.
On the Internet, a new wave of warm-up has begun, in fact, from the initial planning of this big show, Hu Li has begun to use the propaganda power in her hands to promote. And a few days before the big show, the power of publicity reached its maximum and was overwhelming.
Jiutian often hears people discussing the Victoria's Secret Ocean Show in the rest area, and of course, the main force is still a huge group of women.
"Jinan wants to fight with us?
Jiutian listened to Sun Hao's report with a sneer on his face. In fact, the convening of this ocean show was not all smooth sailing. The first Victoria's Secret show was a reform of the underwear industry, which allowed everyone to see a completely different underwear, so it was a success in one fell swoop.
However, this time it is different, the industry is not so easy to change quickly, and the emergence of Victoria has caused countless companies to follow suit. There is no shortage of masters in the world, and some large companies have countless top designers at their service, opening up the line of fashion lingerie. Lingerie shows are happening every day on all continents. It's as if any underwear company doesn't hold a big show, so it doesn't deserve to sell.
This time, the warm-up of the ocean show also made Jin'an Company, which is also located in Huazhou, smell a hint of taste.
For companies on other continents, Victoria is far away, and the impact on them is not great, after all, this market is too big, and it doesn't matter if Victoria shares it.
But this is not the case for Jin'an. Although the positioning of the two is different, they do not want to enter the battlefield of high-end underwear all the time every day and night. Even in the first week after the Victoria's Secret show, it launched its own high-end lingerie brand.
But in the end, as expected, this line lost badly. The Victoria's Secret show established Victoria's status as a high-end underwear in Huazhou in one fell swoop. The market of Huazhou was almost completely encroached upon by it, and they were unable to open the market at all. In the end, it even won the title of a copycat Victoria's Secret.
Any woman who has an aspiration will not buy this kind of intimate clothing with the name of a copycat. After all, it's too bad to say.
A meeting is being held within the company.
Li Quan stared at the leaders in the conference room and said, "This is almost a battle between life and death. The company's funds must also be clear to everyone, in order to hold our dream underwear show, almost all the funds available have been used. Once you fail, you can disband and go home. ”
The leaders of the various departments were all serious-looking, and they all knew very well that this was a decisive battle. As long as this big show can beat the Victoria's Secret show, the copycat Victoria's Secret title tied to them will disappear, and they will enter the high-end underwear market and grab a share of it. The company plus the company in the market of low-end underwear, they will go further.
Next, I would like to invite the underwear show master Ma Zeyang to say a few words to us. Li Quan nodded to a middle-aged man beside him.
The eyes of the leaders of various departments suddenly focused on the face of the middle-aged man. Ma Zeyang is no stranger to anyone in this industry. This person used to be a show planner, but it was more of a normal outfit, and the statement was not obvious. But since the Victoria's Secret show, in just two months, the planner has planned seven lingerie shows on other continents one after another.
Every big show is extremely exciting, and it can be called a dream.
There are many top practitioners in the industry who evaluate that if it weren't for the Victoria's Secret show, it would be the title of an industry changer. Each of Ma Zeyang's seven big shows can definitely defeat the Victoria's Secret show and lead the industry trend. And Ma Zeyang himself, with these seven shows, entered the top in one fell swoop, and was touted by countless companies, and many people offered sky-high prices, wanting Ma Zeyang to plan for himself.
After Li Quan's roll call, Ma Zeyang stood up with a pride on his face. In fact, he doesn't look down on Jin'an, compared to the big companies he has worked with, Jin'an can't be ranked at all. But he still came, just to break the myth of the Victoria's Secret show from here, from the source. He wants to make a big show and put his name in the throne. That's why he chose to cooperate with Jinan Company.
"I don't think you need to worry about this show. I've already researched Victoria, so don't worry. The light on them is just an industry changer. As for the ability to plan the show, it is not top-notch. And this time, I used all the connections I could use. The best model, the best director, the best lighting engineer ......"
Ma Zeyang's eyes looked around the crowd, and his voice was calm and full of suppressed fanaticism: "I have never been so dedicated to planning an underwear show, I have concentrated all the best conditions. It was to pull Victoria off the throne in one fell swoop. I want success and perfection more than I do it. ”
Li Quan looked at Ma Zeyang with satisfaction, in fact, at first, even he couldn't imagine that he could invite such a great god. In fact, Ma Zeyang can even be said to have taken the initiative to contact Jinan Company. The two hit it off after a conversation. They have the same purpose, to snipe at Victoria's Secret.
"Well, everything else has been said in the usual meetings. I won't explain more here. I only hope that everyone will unite to win this battle related to the life and death of the company!" Li Quan summarized the meeting after Ma Zeyang's speech.
At the same time, the big show preparations of both companies have entered the final stage.
A war that cannot be seen has quietly begun.