"Dao Chief, you are strong, you have far-reaching insights and different opinions on today's society, Su Yuan, the third elder of the Su family, has some questions I want to ask, I wonder if the Dao Elder can help me solve my doubts?" Su Yuan, the third elder of the Su family, stood in front of Zhang Wuji at this time, and the person looked a little thick, but looking at the light that flashed in his eyes from time to time, he knew that he was definitely a smart person.

"Whoever this seat knows, he will know that there is no end to what he says. Zhang Wuji said.

"I believe that the Taoist chief is a man of temperament," Su Yuan said with a smile: "The business of my Su family restaurant is so good now, so good that I don't know how to deal with these guest officials." ”

"Every time I have a meal, some of these guest officials are from Nancheng, and some of them come to Dongcheng, all of them say that my Sujia restaurant is famous, and they would rather spend some time eating at my Sujia restaurant than settle in someone else's restaurant, how do you say I should solve the situation that is now full?" Su Yuan asked.

When Zhang Wuji heard this, he smiled and said, "Shopkeeper Su, are you here to test me?"

When Su Yuan heard this, he waved his hand again and again and said: "Don't dare, the Taoist is a master, and we are just juniors, so I am not ashamed to ask, please ask the Taoist for guidance." ”

"It's simple. Zhang Wuji said: "To put it bluntly, the Su family is deeply rooted in Xiangyang Mansion, and the business has been doing business for many years, and there have been more and more old customers and then introduced new customers. There are many ways to solve the problem of these customers having nowhere to eat. ”

"I want to hear about it. Su Yuan clenched his fists and arched his hand.

"Why don't you sit inside?" Zhang Wuji said with a smile.

Su Po, the old man of Su, immediately said: "Yes, yes, yes, I went inside to drink tea while listening to the Taoist chief's speech." ”

At this time, everyone went to the hall around Zhang Wuji, and in the hall, Old Man Su made tea himself, this scene scared a lot of people!

You must know that since Old Man Su retired to the background, he rarely made tea by himself, and now he actually makes tea for this young man named Zhang Wuji, which shows that he has actually attached importance to Zhang Wuji in his heart.

After Zhang Wuji sat down, he took a sip of tea and said with a smile: "I don't know if you have heard the story of the egg separation?"

Everyone shook their heads in unison.

Zhang Wuji smiled: "In fact, doing business is similar to separating eggs. ”

"How so?"

Zhang Wuji smiled: "Are there eggs and baskets?"

"Yes, let the kitchen bring it to you. Su Po and Su Fang were also curious about what kind of medicine Zhang Wuji was selling in the gourd.

After the eggs were brought up, Zhang Wuji picked up five eggs, then put them in a basket, and said with a smile: "I'll make an example, for example, the Su family has 50,000 silver taels, and these five eggs are comparable to 50,000 silver taels." ”

"If you just put these 50,000 taels of silver in the same place, it will not be less, but it will depreciate with the passage of time, for example, five years ago, these 50,000 taels could buy a large yard, but now, he can only buy a small house. This is to say, there is no shortage of money, but the material rises, and the value of money is devalued. ”

Some people understand, and some people are confused and don't know what's going on.

Zhang Wuji didn't bother to explain to them, he listened to what he could understand, and if he couldn't, no matter how much he explained, he couldn't understand this concept.

Zhang Wuji continued: "However, there is another way, such as these five eggs, which are 50,000 taels, and use them to invest and hatch chicks for the hens, so that the chicks will grow up, and when they grow up, they can sell them for money, and they can lay eggs and continue to make money, so that the infinite cycle is endless." This is called risk-free investing. ”

"However, there will be a bottleneck in this kind of risk-free investment, just like these eggs, to a certain extent, just don't lay eggs, or all the eggs that hatch are roosters, then there is no possibility of regenerating eggs, this is the bottleneck. If you still want to make money, you can only sell these chickens so that others can make delicious dishes for people to eat and drink. The money from the sale is then used to buy back the hen's eggs, reinvest, and so on. This is called throwing away non-renewable resources, reducing losses, and reinvesting. ”

"There is another possibility, that is, a basket of eggs, put together, and the old hen eats all the eggs in a mood, and eats them all. But if the egg is divided into two baskets and eaten by the old hen, there is still one basket left to make a comeback. This is called rational differentiation of resources, and should not be concentrated together. Of course, you may say that a hen will hatch a bunch of chicks if it succeeds, but you also have to be prepared to fail, because there is no such thing as an investment that only succeeds and does not fail. ”

When Zhang Wuji said this, Su Yuan's eyes lit up, and he felt that he had grasped the point.

Zhang Wuji said with a smile: "Back to the topic, what the shopkeeper Su said just now, the Su family's business is so good, the reputation is good, everyone in Xiangyang City only recognizes the Su family's things, so what is this called? This is called brand effect." ”

"What is the brand effect, this means that your Su family is in this area, which is equivalent to a signboard, a signboard that they think can be believed in their minds. ”

"With this signboard here, you open a restaurant in the east city and a restaurant in the west city, and divide the customers who originally need to come to the middle city to squeeze, is it possible that each restaurant can welcome more customers and make more money?"

"If there is only one restaurant in Midtown, as customers wait for a long time, they will gradually lose the idea of coming to Sujia Restaurant again, because they will always think that they will have to wait so long to get to Sujia Restaurant, and they still won't go. ”

"Slowly, more and more people have this mentality, and in the end, there are fewer customers, and more people are thinking that Sujia Restaurant will have to wait a long time to eat, and over time, no one will come. This phenomenon is called prosperity and decline. Zhang Wuji said.

"In addition, I have to remind you that now that the war is in chaos, the Mingjiao uprising, and it is bound to win the hearts of the people. The Yuan official is not my Han people, and if he does not have the will of heaven, he will eventually be defeated. You have to do business a little bit, don't limit yourself to Xiangyang City, once Xiangyang City is broken, ......"

Su Zheng stood up at this time and said in a deep voice: "Xiangyang City will not be broken. ”

Su Po, Su Fang and Su Yuan glared at Su Zhengdao at the same time: "You shut up and let the Taoist continue to speak." ”

When Su Zheng heard this, he snorted and stood aside, angry at what Zhang Wuji had just said that Xiangyang City would break.

Su Po poured Zhang Wuji full of tea and asked, "Daochang Zhang, you go on." ”

Zhang Wuji nodded, took a sip of tea, and continued: "Once Xiangyang City is broken, then your Su family's hundred years of hard work will be ruined, which is equivalent to working in vain for a lifetime, and in the end, your wife will be separated, and all the development over the years will be ruined. ”

"How can we prevent or prevent this phenomenon?" Su Po naturally couldn't bear to watch his huge Su family destroyed in Xiangyang Mansion, and suddenly asked anxiously.

"The easiest way to do this is to break it down. ”