Chen Cao and Fali arrive at Bent's house and find that Bent has moved out all the barbecue boxes.

He also took his own brewed wheat beer.

Because Fari can't drink, so she drives, and Chen Cao doesn't need to worry about drinking with Bante.

"Bent, Dean Slote approached me and asked me to invest in rebuilding the brewery. Chen Cao said.

Although Fali heard Chen Cao's words, it was as if it had nothing to do with her, and she didn't interject.

Anyway, after going home, Chen Cao will talk to her.

Bent, who was originally quite able to speak, suddenly fell silent.

Drink the beer from the cup in one gulp.

After half the salary, he asked, "Have you agreed?"

"I'm not sure, on the one hand, I'm not familiar with the profitability of this brewery, and on the other hand, I want to hear your advice. ”

Bante must be more familiar than Chen Cao, so Chen Cao's first thought was to ask Bant about it.

If it was from Banter's personal wishes, he would certainly like the brewery to be rebuilt.

After all, he was a bartender at the brewery on the spot, and he had a family craft.

But Chen Cao is his best friend, so he still needs to say something.

"Chen, it's good to rebuild the brewery, but the former employees of the brewery can't be completely brought back. ”

"Why?"

"In the past, there were too many employees in the brewery, and sometimes three or four positions were recruited for one position, and as long as the residents of the town were recruited, they were unconditionally recruited, which caused most of the employees to become bastards. "Secondly, there are a lot of employees who don't have clean hands and feet. ”

Chen Cao frowned, his hands and feet were not clean, this was a big taboo.

Chen Cao can lose, but it does not mean that Chen Cao is willing to raise moths.

"The second is the confusion of accounts. ”

This is not surprising to Chen Cao, after all, the previous master was because of the confusion in the accounts, which gave him an opportunity.

"If you're going to rebuild the brewery, then it's likely to go back to the mess of the past, and if you bring those people in again, then the bad things of the past will happen again, but if you don't, then the people in the town will gossip about you're a capitalist and you don't care, but Farrie and Little Glynn will also be hurt indirectly. ”

From Chen Cao's point of view, Bent Station helped Chen Cao think about many problems that Chen Cao couldn't consider.

"Then if you take care of it, will you take care of it?" Chen Cao asked.

"I can't take care of it, I'm an old face here, and those people aren't afraid of me at all. Bent said helplessly.

"Then according to your statement, this winery doesn't need to be done?"

Chen Cao doesn't care about this profit, as long as he doesn't lose money.

If he can bring benefits to the town, Chen Cao is also willing to make a little contribution.

However, if you invest in it, lose money, and raise a group of thieves, then no one is willing to accept it.

"Chen, if you want to run a brewery, then break away from the town. "Half of the jobs are hiring people from other places, and as long as there is a comparison, the employees in the small town will be much more restrained," Banter said. ”

"The brewery's trademark brand is still in the hands of the town government. ”

The only thing worth the brewery now may be the 30-year-old trademark.

But the longer it drags on, the less valuable the trademark becomes.

Now the trademark of Dashan Beer has disappeared from the eyes of consumers for more than a year.

Consumers are very forgetful and haven't been on their radar for more than a year, then they may have forgotten about this brand of beer.

Coca-Cola did a test in the past, and they stopped advertising for a month, and sales fell by 80%.

It's not down to 80%, it's down 80%.

Of course, Dashan Beer's advertising investment and influence are certainly not at the level of Coca-Cola.

Big Mountain Beer is also a regional product, and the consumer groups are also in the Los Angeles area.

However, in just over a year, the brand value of Dashan Beer has fallen by more than 50%.

If it is delayed for another year, the brand value may not even be 10% of the original value.

Because there are too many similar products on the market, they can be easily replaced.

Consumers don't stop buying a similar product because they don't have a similar brand, and they can easily find a replacement.

And the Dashan town government can't afford to rebuild the brewery right now.

If you follow Banter's proposal, you can either buy the brand directly, or build a brand new beer brand.

If you buy a brand, the town government will inevitably open your mouth and come ruthlessly.

If it is to establish a new brand, then the situation is difficult to open.

There are pros and cons to both.

If you cooperate with the Dashan Town Government, then the land is from Dashan Town, and the brand trademark still belongs to Dashan Town, but it is inevitable to raise a large number of idlers.

"Chen, Dean Slott is planning to run for mayor again, he must be in a hurry now, after all, your reply is very important to him, so you don't reply to him so quickly, you can hang him first, and when he agrees to some of your requests, you can cooperate with him and try to get as much discount as possible, anyway, it doesn't matter to you whether you open a brewery or not, but not for him, if you don't have a chip in hand, with his past reputation, it will be difficult for him to become mayor. ”

"If I open a brewery, will you help me?" asked Chen Cao.

"I will definitely come whenever you need it. Bant said.

"And what about your carpentry workshop?"

"It's okay, my old friend and I had a carpentry workshop that was originally done and played when we had nothing to do, and to pass the time, the investment in the workshop was only a few thousand dollars, and he could do it alone, and everyone in this world would turn the same way. Bent said calmly, "Besides, you may not be able to open a brewery." ”

"By the way, did Dean Slote take bribes?" asked Chen Cao.

In fact, Chen Cao's impression of Dean Slote is not bad.

Maybe it's because of a little personal relationship.

Chen Cao always felt that Dean Slote was not as bad as the town rumored to be.

"How do I know if there is, if I had evidence, he would have gone to jail a long time ago. Bent said disapprovingly, "But I do know that he did some dishonorable things when he was mayor of the town. ”

"Oh, what's the matter?"

"Forget it, let's not talk about it, although this guy has crossed the bottom line, he is still very capable in management, and when he was the mayor of the town in the past, there was no big mess in the town. ”

Chen Cao agrees with this.

Compared to a year ago, the town is relatively stable.

But now, there are a lot of hooligans on the streets.