"I have a friend who asks her to buy Korean beauty products every time she comes to Korea. Pen Fun & Pavilion www.biquge.info In stores in some countries in Southeast Asia, the prices of Korean beauty products are very high, and consumers have to worry about the authenticity of the products they buy, and it is not easy for new products to be promoted to these countries......"

"Last year, the Korean overseas direct purchase boom came, and the number of Korean direct purchase merchants on Amazon soared, and CAFE24 launched a global business platform service ......"

"However, some outdated policies have limited the development of e-commerce in South Korea, such as the mandatory use of electronic certificates, all buyers who want to buy online in South Korea need to download ActiveX controls or public certificates, and the payment process is too complicated, which makes many foreigners shy away from ......"

It can be seen that Park Hanxing has indeed put a lot of effort into it, and he is not the type with empty ambitions.

Park Ji-hoon listened to her eloquently, and his thoughts unconsciously became clearer.

Since the beginning of the investment in Lazada, Park Ji-hoon, or MY Investment, has begun to lay out the Asian e-commerce market, and the previous investment in Coupang was one of the steps.

The members of the "e-commerce team" set up by MY Investment have conducted a detailed investigation of the Korean e-commerce market, as well as overseas e-commerce markets such as China, Japan, Indonesia, and Thailand. Therefore, Park Ji-hoon is no stranger to what Park Han-sung said. However, he only learned about this on the basis of having a strong team, but Park Han-sung is an extension of his own work, which is commendable! Moreover, because of the different perspectives, some of the content can supplement the information he knows.

What's even more rare is that Park Hanxing has done a good job himself!

"Minya Fashion" - and "Minya Women's Fitness and Beauty Club" continue to use the same brand, when Jessica, Krystal and others decided to choose the name of Park Minya - although it was founded not long ago, but its popularity has grown rapidly, and it has been welcomed and respected by the entire young class. It not only provides fashion guidance for some young people who have no distractions, but also provides opportunities and platforms for many young people who like fashion and have ideals to practice and show themselves. And these young people and a large number of down-to-earth fashion people just form the foundation of the success of "Minya Fashion".

has the credit of Zheng Yan'er and the credit of the professional team, but Park Hanxing is absolutely indispensable!

Especially after Zheng Yan'er transferred to the health and medical insurance business, Park Hanxing took on the burden of women's fitness and beauty clubs and fashion websites, and did a good job.

"It's a bit of a condescension!" Park Ji-hoon sighed after listening to Park Hanxing's speech.

"No, I'm thinking a little far. Park Hanxing said neither humbly nor arrogantly, "The time is not yet ripe, the website has just started, and it will take a year or two to expand overseas business." She can see that Park Ji-hoon wants to make "Minya Fashion" an e-commerce platform, as if expanding from a women's fitness and beauty club to a fashion website.

"Not far. Park Zhixun shook his head slightly and said, "In the current e-commerce market, time is more important than anything else!" "The current e-commerce market is developing too fast, often if you take a step slowly, the market will be seized by others, which will be equivalent to grabbing food from other people's mouths, which will be very laborious."

Of course, he knows that the e-commerce market in many developed countries is close to saturation, and the e-commerce market in some "second-tier countries" is also booming, and there is little room for him to intervene.

But how could he be so superficial?

What he wants to do is to connect the entire Asian e-commerce market in series! With the influence of the "Korean Wave", open up the market in Asia, and then cooperate with local e-commerce companies in various countries, not only limited to product consumption, interoperability and other aspects of cooperation, but also logistics cooperation. Just as he never dared to imagine that he could buy specialties from all over the country at home, consumers can buy authentic products from various Asian countries at home, which is what he is pursuing.

You don't have to chase after famous brands.

Now in the Korean fashion industry, the "NONO family" who set off a boom in 2003 and 2004 is making a comeback!

The term "NONO" originated from the best-selling book "NoLogo" published by Canadian journalist Naomi Klein in 2002, and the term "NONO" was first proposed by a French fashion company, and immediately resonated with it when it was introduced to Korea, and was widely used in marketing activities in the Korean fashion and beauty industries.

The so-called "NONO family" refers to consumers who never use so-called popular products with obvious brand logos or well-known to everyone. Compared with the reputation of the brand, they pay more attention to the sense of differentiated design, that is, "the pursuit of individuality and refinement of needs". Its concept of "living within your means and spending moderately" is also very suitable for young people.

Nowadays, many Korean merchants specializing in independent online stores choose products according to this consumption characteristic of young people, and create corresponding shopping content according to the theme style of their online stores. According to different styling techniques, the same product can show different styles and applicable occasions, and can also bring out the unique style of the online store. This style developed into the brand's style, and the consumers it attracted became the main source of customers for the online store.

These are all data obtained by the "e-commerce team" after conducting research on the Korean market.

didn't just listen to Park Han-sung, Park Ji-hoon also told her some of his thoughts and part of his positioning for the future.

Not only to impress Park Han-sung, but more importantly, to communicate with like-minded people. With a common direction and a common idea, it is easier to stimulate her enthusiasm - taking work as the realization of her own ideas, is there anything more to stimulate the enthusiasm of an ambitious person?

The two chatted all morning.

When Park Hanxing left, there was no trace of depression before, and his momentum was restrained, more like the state of an athlete before the official competition!

In the afternoon, Park Ji-hoon still stayed in the company and held a meeting with the "e-commerce team".

The group consisted of 50 Koreans, Japanese, Indians, and Chinese...... After collating more than 1,000 pages of survey data, we took the trouble to meet and discuss it many times.

Whether it is investing in Lazada or investing in Coupang, it is a part of the layout.

Now, it's time for the official implementation!

It does not affect the investment in Coupang, the initial investment is not very high, and MY's investment in many countries is very helpful for the development of e-commerce business.

It's not something that can be decided in a day or two, Park Ji-hoon is more about listening, understanding, and sometimes not even attending the meeting in person. He is still relatively new to this field, but his ability to remember can make him understand quickly, and his keen sense of touch can also allow him to make some decisions more decisively.

In May, it must be officially put into action!