Chapter 899: Propaganda Activities
"Looks". Pen, fun, and www.biquge.info
The film directed by Park Ji-hoon and starring Song Kang-ho, Kim Hye-se, Baek Yoon-sik, Cha Tae-hyun and others has already been edited and reviewed, and will be officially released on September 11.
Yuna also starred.
As early as the beginning of the release of "The Watchers", this much-regarded film has begun to promote and build momentum. As the release date approached, the scale of publicity grew.
However, Park Ji-hoon, who is one of the directors and actors, was abroad and did not return to China until August 2.
He is an investor and a big boss, with his current status, even Baek Yun-sik and Song Kang-ho are not easy to urge him, not to mention that he is doing business, not traveling, and everyone can only be anxious.
However, Yuna is different!
She is a student of Park Ji-hoon, and the relationship is extraordinary, and the scandal caused a stir some time ago, and I didn't see the two come out to explain. It feels like neither of them hates this scandal, and it's rare that Park Ji-hoon's spokesman didn't come forward to clarify. As a result, everyone involved in the promotion of the movie gave Yoona the task of urging Park Ji-hoon.
......
August 2nd.
Incheon International Airport.
The appearance of Park Ji-hoon and his entourage attracted the attention of everyone around.
Unlike in the past, in addition to Park Min-ah, Li Fan and others, Park Ji-hoon has a team of more than 20 people. These people have staff members, staff assistants, and many foreigners, and the latter are dressed in shirts, trousers, or professional skirts.
The group is mighty, with Park Ji-hoon and Park Min-ah as the center, and it is difficult not to attract attention.
When we set off, everyone was scattered together, so it didn't attract much attention. But when you return to your home country, you will have a lot of important information with you, so of course, you should be careful.
"The person in front is Park Ji-hoon!"
"So young?!"
"What do you think?"
From time to time, the sound of some foreign tourists pointing and pointing can be heard. Most of them were surprised by Park Ji-hoon's youth. Some people are not unaware of his age, but the feelings of hearing and witnessing him are very different.
Not showing up for a month does not affect his popularity.
"Hide and Seek", the last part of N.E.W's "Summer Trilogy", was released in mid-July and also lived up to expectations. It took only 4 days to break through the break-up point, becoming the fastest film in the history of Korean cinema to break through the break-up point. At the same time, it also set a new box office record for the highest premiere day of a Korean thriller in history.
Yesterday, the cumulative box office of "Hide and Seek" has reached 5.09 million, second only to the champion of the Korean thriller box office record "Memories of Murder"! And, according to the current momentum of "Hide and Seek", it is a sure thing that the box office will surpass "Memories of Murder", and many media have crowned it in advance.
Box office dark horse!
This is the definition of this film by the media and filmmakers.
The subject matter is a thriller movie that rarely achieves results, the director Xu Zheng is a post-80s director, and "Hide and Seek" is his feature film debut, starring Sun Xianzhou Although his acting skills are extraordinary. But it is the first time to challenge the big screen, and Jun Mi-sun has also returned to the big screen after four years...... If it weren't for the finale of N.E.W's "Summer Trilogy", the outside world would only focus on the focus of "Sun Xianzhou's first challenge to the big screen". Therefore, in the eyes of the outside world, the title of "dark horse" is well deserved.
This in itself is a good point of publicity, and N.E.W is certainly happy to see it happen.
As the creator of the "Summer Trilogy" plan and the top reviewer of the three films, Park Ji-hoon has received numerous accolades. It can be expected. This time he returns to China, and the praise of the media, filmmakers, and peers will definitely usher in another wave of highs/tides.
There are also professional film magazines that have seen Park Ji-hoon's "way to success".
"Hide and Seek" seems to have an ordinary lineup. But the behind-the-scenes lineup should not be underestimated!
Cho Young-wook, a famous musician who has produced films such as "New World", "Berlin", "War on Crime" and "Old Boy", is the producer of the film, and Jeon Su-ah, who has participated in films such as "Red Lotus of Rose" and "7 Days", perfectly reproduces the terrifying "family atmosphere" in the film, and the editors Kim Jae-bum and Kim Sang-beom, who worked on the film, have participated in the editing of films such as "Berlin" and "War with Crime"; Lee Sung-jae, the lighting engineer of "Wolf Boy", and "That Guy's Voice" 's recording engineer Li Taikui, and the costume designer of "The Emperor's Concubine" Yin Meila...... Just like the excellent behind-the-scenes team created by Park Ji-hoon for "Horror Live", it also configures a luxurious behind-the-scenes lineup for this film.
Compared with star actors, Park Ji-hoon attaches more importance to these excellent behind-the-scenes talents, which is why he succeeds.
The latest issue of the Cine21 film magazine is published weekly. That is, this week, Park Ji-hoon's "way to success" was deeply analyzed, and the luxurious team behind N.E.W's excellent movies was displayed in front of the public one by one. Not only cooperation, but also Park Ji-hoon, has always paid great attention to the cultivation of these talents! As can be seen from the data listed by CINE21. Many of the emerging talents in the past two years are employees of N.E.W, and most of them are on the list of behind-the-scenes movies produced by N.E.W. It's just that the last in the past, or simply not on the publicly announced list, is now enough to stand alone.
The unanimous praise of the media and the analysis of professional magazines have made Park Ji-hoon rumors of him everywhere in China even if he is abroad.
Especially the latest issue of Cine21 movie magazine, his image is greatly magnified!
Many tourists who come to South Korea for tourism mostly like Korean entertainment culture, and naturally they have heard of him, a heavyweight in the entertainment industry, to a greater or lesser extent. I don't know, after hearing about his introduction, most of them became interested in him. What's more, because of a report by Cine21, he is now hot.
Amid the surrounding discussions, Park Ji-hoon and his party walked out of the airport.
Before he could get into the car, he received a call from Yuna.
"Catch the strong man" is coming!
As early as when he was abroad, Yun'er called him to ask when he would return to China, and after learning about his itinerary, she deliberately called him at a good time.
There's also a campaign today.
It was specially arranged in Seoul because I knew that he would return to China today.
"I'll go over here. "It is his own obligation in itself, and Park Ji-hoon naturally has no reason to refuse. Moreover, it was known beforehand. Yuna is just to confirm.
"Minya, you guys go to the company first. After ending the call, Park Ji-hoon said to Park Min-ah and others.
"Hmm. Park Min-ah nodded, took off the sunglasses on Park Ji-hoon's face, and sprayed him with the sunscreen spray he had just taken out.
It was also to refresh him.
In a month, I traveled to more than a dozen countries, and I worked hard. Very tired!
"After putting the materials in the company, you can go home and rest first, and the rest of the work is not in a hurry. After Park Ji-hoon told Park Min-ah, he and Li Fan got into the nanny car and went to the event location.
A square in the heart of the city.
There happened to be a film event, and many film groups participated, but the most eye-catching was naturally "Looking".
The promotional event for "Looks" was scheduled at 5 p.m., which was more than enough time.
When Park Ji-hoon arrived, it was just 16:35.
There are already many fans on the scene. Holding a slogan in support of "Looking".
Backstage, Yoona, Cha Tae-hyun, Kim Hye-so and others also arrived one step ahead of him.
The staff went in and out, the backstage was a little chaotic, everyone was doing their own things, and they didn't notice Park Ji-hoon's arrival for a while.
Yoona stood to the side, her phone in her hand.
Park Ji-hoon quietly walked behind her and gently brushed his fingertips on her forearm.
Yuna was concentrating on her phone when she suddenly felt that someone was sneaking on her. Suddenly, his face sank, and his arms shrank. He took a step to the side and turned his head to look.
What appeared in the field of vision was Park Ji-hoon's smiling face.
"oppa!" the little face suddenly smiled again, and whispered in surprise.
"Think I don't?" Park Ji-hoon asked with a smile.
Yuna was stunned.
Unexpectedly, his first sentence was to ask this! Because he had the experience of being "confessed" by him, he didn't know how to answer for a while. Or maybe it's not clear if he's just asking casually, or if he really wants to know the answer.
However, without waiting for Yuna to answer, Park Ji-hoon raised his hand and gently rubbed it on her head, and staggered over. Towards Kim Hye-so, Cha Tae-hyun and others.
Several people had already discovered him just now, but when they saw him walking towards Yun'er, they didn't say anything.
"Hmph!" After he walked by, Yun'er puffed out her mouth and snorted softly, as if she was dissatisfied with her hairstyle.
"Baek Yoon-sik senior, Kim Hye-so senior, Tae-hyun brother. Park Ji-hoon greeted the three of them and said, "Let everyone bother." ”
Not humble or arrogant, giving people a feeling like a spring breeze.
Obviously apologizing!
"I'll leave it to you next!" Cha Tae-hyun said in an unceremonious tone.
Park Ji-hoon nodded.
It should have been led by the director, and he was the big boss of the investment company, so he was even more responsible.
"That's right!" Park Zhixun beckoned, took the leather bag in Li Fan's hand behind him, took out three different small gifts from it, handed them to the three of them, and said: "These are some small gifts I bought abroad, I hope my predecessors can like them." ”
They are all small gifts prepared for him by Park Minya, although they are not expensive, but they have their own characteristics, which are very suitable for this occasion.
Of course, Cha Tae-hyun counts separately.
"Ji-hoon is too polite. Baek Yoon-sik and Kim Hye-so both accepted his gifts, and the resentment that was not much was dissipated.
The gift is not important, what matters is his heart.
"Oppa, where's my gift?" asked Yoona as she leaned over and looked at her.
"Yours wait to get home and pick it yourself!" Park Ji-hoon said casually.
Baek Yoon-sik, Kim Hye-so, and even Cha Tae-hyun couldn't help but look at the faces of the two.
Go home?
Was it a slip of the tongue by Park Ji-hoon, or did the two really hide something?
"Where is Minya?" Yun'er obviously also noticed the gaze of the three of them, her face was slightly hot, and she hurriedly asked.
It's normal, Park Min-ah is simply his life secretary and general manager!
"Hmm. After Park Ji-hoon responded, he greeted several company employees.
Song Kang-ho hasn't come yet.
It's both about making a movie and promoting "Snowpiercer", and it's so busy that it won't arrive a little later.
Yuna didn't look at her phone anymore, she stood aside, crossed her arms, and watched Park Ji-hoon greet everyone and ask about the event arrangement.
I haven't seen you for a month, and I have a strong bearing in every move!
"Touring" more than a dozen countries, frequent contact with some wealthy businessmen, entrepreneurs, investors, etc., has greatly increased my vision and knowledge, and my mind and pattern have also increased, and of course I will change.
"Talk to the host. Interviews can be more flexible and less restrictive to the questions asked by reporters, so that they know what kind of topics the audience really likes. Park Ji-hoon said to the person in charge of the campaign.
"Yes!" the person in charge replied.
"Got the background set up?"
"Right now!"
"Pick up the pace, don't wait until you're about to start scrambling!"
"Yes!"
"What are the recent campaigns?"
"August 5th in Busan......"
The staff, who were originally idle, suddenly became orderly after Park Ji-hoon appeared. His biggest characteristic is "Bo", he understands almost everything. Although the energy is greatly dispersed in this way, and no aspect is too prominent, it is easy to control the elites under it.
No wonder some people say he's a "natural manager"!
When Park Ji-hoon asked about the publicity activities that followed, Song Kang-ho finally arrived.
"I'm sorry, I'm late!" As soon as he appeared, Song Kanghao apologized to everyone.
"It should be said that the seniors have worked hard!" Park Ji-hoon said with a smile.
The movie that Song Kang-ho is shooting is the work of N.E.W, and he personally invited it, so of course he has to say something good.
Even if he doesn't say it, of course. No one will blame Song Kang-ho.
After the greetings, the event was about to begin.
Nearly 200 fans were waiting for the scene.
After the host's introduction, when everyone came to the stage, the audience cheered continuously.
Especially Park Ji-hoon was the first to take the stage, which directly set off a high/tide!
Since the filming of "Pirates", he has appeared in public too few times! However, his popularity has not diminished in the slightest. It even gradually improved, no wonder there was such a reaction on the spot.
The seats are also arranged according to rank.
Park Ji-hoon, Song Kang-ho, Kim Hye-so, Baek Yoon-sik, Cha Tae-hyun, Yoona.
After taking a seat. Starting with Park Ji-hoon, he greeted the audience one by one and introduced his role in the movie at the same time.
"Mr. Park Ji-hoon!" The host waited for everyone to finish the introduction, and suddenly called Park Ji-hoon.
"Huh?" Park Ji-hoon asked curiously.
"I can finally meet you in real life!" said the host.
In the audience, there was a sudden uproar.
This is also the voice of many fans.
"In the future, I will try to show up as much as possible and participate in more activities and programs. Park Ji-hoon said with a smile.
He is the kind of character who arranges his own life. We will not be discouraged by external influences. Of course, we also take into account the position of others, such as fans.
This is from the bottom of my heart.
"Mr. Park Ji-hoon, how did you come up with the idea of having Miss Yoona play this role?" the host's first question was to ask about Yoona's role.
It's like in "The Great Hidden One" where he asked Yori to reverse the string, which was a huge success! In this movie, he asked Yoona to hide her identity. Playing as a man, it attracts a lot of attention.
"One day, I suddenly had an idea!" Park Ji-hoon replied with a smile, "Yoona's personality is a bit boyish, and it is the most suitable to play this role." ”
Yuna stuck out her tongue quietly.
"In the movie, you did a reckless assault on Yoona, I wonder how you plan to deal with her fans?" asked the host jokingly.
It's a lot more flexible.
"It should be how she faces me!" Park Ji-hoon suddenly said angrily when he heard this.
Suddenly, everyone's curiosity was aroused by him, including Song Kanghao and others.
"Because of this movie, the fish I raised was almost fished out and eaten by her!" Park Ji-hoon said angrily.
"Haha......" There was a burst of laughter at the scene.
Yuna bowed her head slightly in cooperation.
She did hit the idea of the fish that Park Ji-hoon raised, but not because of this movie. However, this combination is very topical.
"What do you think is the hardest part of this movie?" the host asked again after laughing.
"The hardest part is probably when the weather is bad. Park Ji-hoon thought for a while and replied, "Sometimes, after filming, Baek Yoon-sik's seniors, Kim Hye-so's predecessors, and Yoona often shiver from the cold, and every time I look at it, I feel distressed. Thankfully, everyone persevered, and I really thank you for your efforts. ”
"How did Mr. Park Ji-hoon come up with the idea of making such a movie?"
"How do you feel that Mr. Park Ji-hoon will play a supporting role again, or a negative role?"
"Mr. Park Ji-hoon......"
The host seemed to be his fan, and asked him many questions endlessly, and finally turned to Song Kang-ho and others at his signal.
"Miss Yoona, some time ago, Mr. Park Ji-hoon said in an interview with reporters, 'Do you think it is necessary for her to find someone else?'
Movie promotion does not have to be about the content of the movie.
Needless to say, everyone also remembered the name of the movie. On the contrary, asking more marginal and entertaining questions is more likely to arouse the interest of the audience.
Park Ji-hoon and Yoona have never answered this topic positively, and it is rare to have such an opportunity.
The reason why the host dared to ask was because of the sentence "It can be more flexible" that Park Zhixun personally relayed!
"I think so, too!" Under the gaze of almost everyone at the scene, Yun'a seemed to be very distressed for a moment before speaking. However, after finishing speaking, he hurriedly added: "Under that premise, I believe that all girls will choose Jihoon OPPA!"
"Really?" Park Ji-hoon raised the topic at the right time, adding in a seemingly reserved and practical manner.
It immediately caused a burst of laughter, which also diluted the topic.
"Director Park Ji-hoon is so eccentric!" When interviewing Kim Hye-so, she still remembered the role of "Shouyang Dajun", "If you can let Yun-jeo pretend to be a man, she won't let me play the role of 'Shouyang Dajun'!"
"Because I like this character too!" Park Ji-hoon said with a smile, "The hero sees something the same." ”
In a word, Kim Hye-so was speechless.
The atmosphere was good.
Most of the actors, such as Song Kang-ho, Baek Yoon-sik and others, are not very good at adjusting the atmosphere, and even Cha Tae-hyun, who regularly appears in "Two Days and One Night", is not good at this. On the contrary, Park Ji-hoon is at ease, adding from time to time, as if controlling the atmosphere in the palm of his hand.
Background.
Kim Min-joon is holding Park Ji-hoon's mobile phone and has already received three calls.
According to Park Ji-hoon's advice, he hung up directly after receiving the call, but the other party persevered and called three times.
I don't know if there's a fourth. (To be continued.) )