With no financing or private equity funds, Park Ji-hoon and Park Min-ah have managed a small studio into a "MY investment company" with operations all over the world, and they certainly have reason to be proud. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Because the business is so fragmented and the time is still short, "MY Investment Company" is only just emerging.

Two of the most successful investments, and two of the most well-known, were the $500 million acquisition of Mojangab, the developer of Minecraft, and the sale of a 40 percent stake in Oculusrift to Facebook for $800 million.

However, if you go to every country where there is a branch of the MY, you will find that in almost every country, this company has a good reputation!

In Japan, in addition to being the same owner as "Wisdom Dragon Maze", MY Investment Company also co-founded the convenience store coffee brand "MY Coffee" with 7-Eleven, which caused the performance of major coffee shops in Japan to drop significantly!

In Germany, in addition to the Azubu platform, the MY investment company is also one of the investors in the online food ordering platform DeliveryHero. The Berlin, Germany-based online ordering platform is expanding and growing at a frantic pace, with a presence in 14 countries around the world.

In Southeast Asia, the six major economies of ASEAN, Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam, the best e-commerce is not Amazon and eBay, but local e-commerce Lazada and Zalora. Both of these are projects under the German Rocketinter that operate on the mode of operation of copying and plagiarism, and the MY investment company also participated in the investment. They own 20% of Lazada and 10% of Zalora. Not bullish on RocketInter's "plagiarism" means. Rather, they are optimistic about the environment in Southeast Asia. The e-commerce market in many countries has been fragmented. But the e-commerce market in Southeast Asia is still in its early stages, and just as SoftBank Group invested in China's Alibaba, MY's investment firm is also bullish on the prospects of both companies.

In Nigeria, MY, an e-commerce platform owned by Rocketinter, also owns a 15% stake in Jumia, an e-commerce company.

MY Investments has only been established for a long time, and choosing to work with a company like Rocketinter can help you grow quickly. MY needs RocketInter's channels, contacts, experience, etc., and RocketInter needs MY's liquidity, which is beneficial to both parties.

But. The relationship between the two companies is not as good as imagined, and MY Investment has been working hard to expand its channels, contacts, and many independent investments. Moreover, they have always been wary of Rocketinter, which has a bad reputation and is eager for quick success, and every investment must be carefully "sold" by it.

Before 2013, MY's investment business was still in the field of mobile games. For example, many small and medium-sized studios acquired in South Korea own a 35% stake in FunPlus in China. In Japan, it owns a 31% stake in Colopl and has acquired a number of small and medium-sized studios. There are also investments in this area in the United Kingdom and the United States.

After all, Park Ji-hoon made his fortune with mobile games, and was forced to become a "leading boss" from a layman, and he has a stronger understanding and control of this field.

However, Park Ji-hoon and Agarcia have long tried to change this structure.

In the first half of 2013, it began to take action, especially after the injection of two large sums of money.

As can be seen from the above-mentioned companies, MY is mainly aimed at start-up companies or new start-ups. Of course, there is a rocketinter factor in this, but also to recover funds faster.

A company that is new to business, especially one that has ventured into a new field and occupies the "number one spot" in its own field, can easily sell for a high price.

It's like a stake in the Oculusrift company.

The purpose of Park Ji-hoon's "inspection" is to sort out the information of his investment companies and distinguish between high-quality resources, low-quality resources, shares suitable for long-term ownership, and shares that need to be sold in the short term.

I didn't go alone, Park Min-ah accompanied me, and there was a whole team.

Every time I go to a branch in a country, I will contact the management of the investment company, visit and investigate. On the one hand, it is to understand the company's business and speculate on the company's prospects, and on the other hand, to understand the company's management team's positioning, operation philosophy, prospect planning, etc.

The team is responsible for looking at the company, and he is responsible for looking at the people.

At the same time, it is also necessary to conduct on-the-spot research on the environment of the country where the company is located, competitors, and so on.

For more than a dozen countries, the amount of information that needs to be prepared is huge.

That's why he did the preparatory work for so long.

The information does not just come from investment companies, he has his own intelligence system!

Of course, it has nothing to do with commercial espionage, eavesdropping, etc., it is an intelligence system established for enterprises, and generally large enterprises have such departments.

The intelligence department collects public information through the Internet, newspapers and magazines, industry yearbooks, patent documents, etc. Of course, there are also field trips and interviews, which is why we have set up branches in various countries along with the mobile game studio. In addition, there are quite effective sources of information in the news media, accounting firms, and upstream and downstream affiliates of the target -- it is not difficult, just like many media reporters have their own "informants", many employees like to earn some extra money, and will not easily probe into each other's core secrets.

In addition to collecting, the intelligence department is also responsible for analyzing and organizing the vast amount of information.

It is precisely with this intelligence department, or information department, that MY's investment is so decisive.

This department is directly responsible for Park Ji-hoon, and even Park Min-ah does not have the authority to issue orders.

......

After making sufficient preparations, Park Ji-hoon officially began his "inspection tour".

In addition to Park Min Ah, the team that followed him exceeded 20 people!

In addition to the investigation data, the company's personnel will definitely be evaluated, which makes many people think of his "inspection" at the end of last year. For a time, the enthusiasm of many employees has been greatly improved, and the company's atmosphere has changed.

It's also a bonus.

However, he did not return to South Korea until August 2, a little later than predicted.

As soon as he returned to China, he was "arrested" by Yun'er. (To be continued.) )

ps: This chapter is a little less word-counting, so I'll make it up tomorrow