Chapter 189: Repercussions (Part II)
This kind of event, which has a major impact on the global game entertainment industry, of course, needs to be well run. Pen & Fun & Pavilion www.biquge.info
The benefits speak for themselves.
And, if it is converted into advertising spending, it must start at tens of millions of dollars.
The last deal with Facebook didn't work this way because there was no family business as big as it is now, so there was no need to deliberately hype, so as not to give people the impression of "borrowing light" - once this impression is generated, it will often take root in the hearts of users, and after the heat passes, only bad feelings are left.
This time it was different, and the price of the transaction alone was enough to shock and leave a deep impression on everyone.
$2 billion is just a smoke bomb deliberately released, and the real transaction price must be above $2.5 billion, and there is a second wave of shock! When talking to Mattbooty on the phone before, he deliberately mentioned that Microsoft's huge cash overseas is also a means of negotiation. The so-called "cash" is naturally idle funds, if brought back to China, Microsoft needs to pay huge taxes, Microsoft's acquisition of mojangab, of course, has its own strategic intentions, but also to optimize the use of overseas funds.
Microsoft's new CEO only took office in February this year, and he definitely wants to make a big move, and as long as the price is not too excessive, the deal is basically closed.
Park really wanted $3 billion, not only because of the value of Minecraft itself, but also because of Microsoft's eagerness to sell it, but Microsoft's side was more urgent. It's not that he doesn't know how to negotiate, but he is used to "pressing people with power", but he didn't expect his appetite to be bigger than he imagined, and he regretted it too late, so he simply went all the way to the end. Undoubtedly, this is the right choice, and in the face of Mattbooty's sincerity, Park Ji-hoon also took the initiative to relax.
Formal negotiations have begun, and it is estimated that it will only be this month.
From the time Park Ji-hoon began to build a campaign, to Microsoft's initiative to contact him, to formal negotiations, that is, the deal was reached, there were only more than two months! Considering the number of lawyers involved, the number of demands from both sides, and the huge amount of money involved, anyone can understand the "sincerity" of Microsoft.
So, Park Ji-hoon easily continued to make movies.
The completion will be at the end of this month.
Therefore, he strongly refused all the interviews with reporters, and he didn't want people to fluctuate on the set. The atmosphere is very important, and he likes to work in a slightly more rigorous atmosphere, not that he can't joke, and it's okay to joke when he makes mistakes, but his attitude must be correct! If a reporter comes in, the hearts of those who are already ready to move will immediately be dissipated, and they will no longer be able to concentrate all their energy.
A group of reporters on the set tried all kinds of methods, but still none of them succeeded.
"The progress of the movie is a little tight, and Ji-hoon will not be interviewed by any of them until it is completed, so I hope everyone can understand. "Kim Min-joon is outside to attract firepower.
He was just as excited!
It's just that Park Ji-hoon's agent in the entertainment industry didn't know in advance, and today he planned to go on the Internet and chat as usual, and spend a very leisurely day. When he first heard it, he only felt a tingling sensation rising from his tail vertebrae to the top of his head, as if he had been overpowered!
The ability of the agent determines the achievement of the artist, and in the same way, the ability of the artist determines the status of the agent!
Jung Hoon-tu, the director of the giant entertainment company Sidushq, is Jun Ji-hyun's former agent.
Although he was pushed out to "attract firepower", Kim Min-joon was not reluctant at all, on the contrary, a pretended reserved expression appeared on his face.
The reporter could not interview Park Ji-hoon, so he could only dig up some useful information from his mouth as much as possible.
It's like someone suddenly becoming more glorious, and even if you can't interview you, you can still report information you hear from relatives, friends, neighbors, etc.
It's not easy to be a reporter, if you can't get any information, I'm afraid that you will be scolded to death by your boss, and it's not impossible to even go to the cold palace!
Kim Minjun had to carefully deal with the reporter's questions, for fear that the inadvertent sentence would be "extended" into something else.
The set has become a completely independent little world, and even if the staff sees this information from the Internet, no one talks about it and does not have access to that strong atmosphere, and the feeling will not be so deep, direct, and controllable.
On the other hand, the reporters who interviewed Park Min-ah also hit a wall.
It's very simple, Park Min-ah directly replied that she was not responsible for that piece and did not know.
Some reporters also tried to start with Krystal and Yuli, but the two of them widened their eyes and asked in shock: "Really?!"
They have a common group!
Although Park Ji-hoon is not bubbling, Park Min-ah has already informed them: "Negotiations with Microsoft are still ongoing, don't make a statement in the short term." ”
It's not that no reporter has thought about Papa Park, but this one is more difficult to approach than Park Ji-hoon and never gives any interviews.
As for Shen Huiying, he sent all the reporters with the sentence "This is his own business", and no reporter dared to stalk to the death, this is not a case.
However, this does not prevent the atmosphere from intensifying.
Microsoft's silence has been interpreted as "default" by the outside world. This price has caused a whirlwind in the global game industry, like a catalyst, accelerating the vigorous development of the entire industry! Mojangab has become an inspirational goal for many game studios.
Even the Sochi Winter Olympics being held today have a lot of impact.
The global popularity has been increased several times, or even more than ten times, in South Korea, so you can imagine what the situation will be.
No wonder Park Ji-hoon wants to "close the venue".
......
As one of the "parties", Taeyeon has a feeling that her feet are wandering, as if she hasn't slept for a few days.
Although "Music Center" was suspended today due to the broadcast of the Sochi Winter Olympics, she has other programs to promote the new songs "Setmefree" and "Breath".
"Breath" is the title song of the same name for the second album "S.M.T" released by S.M. Mtheballad, the second generation of lyrical limited group S.M. of S.M, produced in Chinese, Japanese and Korean Chinese versions, sung by Chen and Zhang Liyin, Shim Changmin and Krystal, Kim Jong-hyun and Taeyeon respectively.
"setmefree" is a lyrical song included in the album, the Chinese version is sung by Zhang Li-yun and the Korean version is sung by Taeyeon.
The songs were released a few days ago, and they were officially released on February 14th, which is yesterday, so at that time, Taeyeon asked about Park Ji-hoon's songs, and she wanted Park Ji-hoon's attention just as a kindergarten child wanted the attention of her teachers, which led to the topic of "mariote".
The news of "$2 billion" was heard from brokers.
In less than half a day, the topic has swept the whole of South Korea, setting off a storm in the game circle and entertainment circle at the same time, and it is difficult for her agent to think about it!
Her reaction at the time was to blink her eyes, but she didn't react.
Would you be the first to be excited when a person is at work and suddenly a colleague comes over and tells you that you have won the $2 billion jackpot? )