"Microsoft wants to buy Mojangab, the company that makes the game 'Minecraft', and it is reported that the total transaction value will exceed $2 billion!"

Just after Valentine's Day on February 14th, when the Korean media focused on reporting the romance of Valentine's Day and the ambiguity between artists, such an earth-shattering news suddenly spread on the Internet. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

The source of the news is the Boston Globe.

Park Ji-hoon is known to be the owner of the Boston Globe.

Such news was actually discovered by overseas netizens from the website of the "Boston Globe", and by the time the Korean media heard about it, the news had already swept the world!

Mojangab isn't a gaming giant like Nintendo or Blizzard, it's a studio at best, with just 29 employees and a Minecraft game that is only remembered by the outside world. How can such a studio sell for more than $2 billion? Is Mojangab building momentum for itself, or is it a deliberate rumor from Microsoft?

The global gaming community and the media are speculating about the authenticity of this news.

In South Korea, it's a different story.

The whole Korean society has a kind of "inferiority complex and arrogance" mentality, and will pay special attention to any people, things, and things that have an impact overseas, and actively promote it, expanding the original influence to 10 points, just like "Gangnam Style" that swept the world in 2012, without the promotion of the country, relying only on YG's team, it is impossible to form such a scale.

After this news appeared on the Korean Internet, not only the large and small media heard about it, but the whole South Korea also boiled!

"Who knows if it's real or fake? I know minecraft, it's a famous game, but it's not going to sell that high, right?"

"Park Ji-hoon made a lot of money! It is said that he only spent $500 million when he bought "Minecraft", and he made 1.5 billion yuan from this change of hands!"

Mojangab, based in Stockholm, Sweden, was originally founded by game designer Marcus Poisson and was bought by Park in 2012 for $500 million — which he said he borrowed from Samsung. Marcus Poisson is the developer of the indie sandbox game Minecraft...... In 2013, Minecraft generated $336 million in revenue and $131 million in profits, with the largest single expense being a licensing fee, which Mojangab paid to MY, the investment company that owns the IP rights to Minecraft, which is about $130 million. Minecraft development costs are extremely low, and it is said that there are only 4 employees working on Minecraft for PC, 2 for iPhone, a separate team for the Xbox version, and the rest for customer service, business development, and other games...... "It's the data party."

The whole of Korea is talking about Microsoft's acquisition of Minecraft!

Like Mattbooty, the vast majority of Koreans use Minecraft instead of Mojangab.

As for "Valentine's Day" or something, it has long been put aside.

As for the Korean media, because they couldn't interview Park Ji-hoon for a while, they had to translate and reprint some reports from foreign counterparts, which also attracted a lot of attention.

The news has not yet been officially confirmed.

Microsoft, for the time being, did not make any comment, Mojangab, the chief consul Carl Manneh, also declined to comment on the matter, and the Boston Globe, because it is a publication owned by Park Ji-hoon, raises doubts about the authenticity of the news.

After buying the Boston Globe, except for recruiting a group of passionate and experienced reporters to go to South Korea, Park Ji-hoon did not make any other moves, and many people even forgot that he was the boss of the Boston Globe!

However, I don't know if it was Park Ji-hoon's luck or what, in the sudden "Boston bombing" on April 15, 2013, the Boston Globe performed extremely well!

At the time of the bombing, a reporter from the newspaper was filming near the finish line and reacted quickly, taking a large number of high-definition first-hand videos. Moreover, the first-hand video that could have been sold at a high price was put online by the "Boston Globe" for free, and the paid barrier of the newspaper's website was temporarily removed, and all the contents of the newspaper's website were available for free for an entire week during the bombing and investigation! This move aroused tremendous repercussions and won great praise in the United States! Even at the annual dinner of the White House Correspondents' Association on 27 April, the president ****** specially praised the "Boston Globe"!

The Boston Globe is not a resurrection, but at least it is no longer as dull as it once was, and its 22-time Pulitzer Prize-winning legacy since 1966 is beginning to breathe new life.

For nearly a year, Park has been slowly infiltrating the Boston Globe, gradually exerting influence and reform, and now it has gradually achieved results. Things like using the latest tool, Slack, to automate certain tasks in news production, freeing up journalists, some of whom are sent to deliver newspapers in person on Sunday mornings, and so on.

It is worth mentioning that Slack is a tool of MY's investment, which was only officially released to the public in February 2014.

Although he is the boss of the Boston Globe, his Asian identity and the general distrust of management and employees have made Park Ji-hoon have to adopt a slowly infiltrating approach, peeling back the cocoon to implement his own policies and strategies little by little. He can be patient when needed.

There are too many businesses, and he needs to be patient even more to achieve the purpose of integration and combing.

The news of Microsoft's acquisition of Mojangab is that he took the initiative to notify the Boston Globe to show his presence. Mattbooty has already led the team to Stockholm, and the news can no longer be kept secret, in that case, of course, it is up to his own media to come out on top!

Many foreign media reporters either went directly to Stockholm or went to Seoul, South Korea.

In contrast, South Korean journalists have an innate geographical advantage in the latter field, and they came to the set for the first time to try to interview Park Ji-hoon.

Unfortunately, they were all blocked out by security guards, and Park Ji-hoon refused to be interviewed. As early as when he informed the Boston Globe, he had anticipated this situation and made arrangements in advance. Don't forget, he has his own streaming site, which, unlike news sites, can publish an interview video, which can then be quoted by many domestic and overseas media, and its publicity effect is self-evident.

As a party, how can you not take advantage of such an advantage?

Among the reporters, there are people with tough personalities who try to sneak into the set or impress Park Ji-hoon in other ways, as long as he speaks, no matter what content can be used as a "headline"!

People with flexible minds began to contact Park Min-ah, trying to dig up new information from her mouth.

Timeliness is the most important in the media industry, first-hand information, the highest value!

No one wants to wait for Park Ji-hoon's video interview to be released. (To be continued.) )