Chapter 846 Produced in China, Sold in the United States
Packard scratched his head when he said this, and said helplessly: "But I still miscalculated, because I didn't expect the laboratory to spend so much money, although the research and development of more valuable patented technology has been successful, but the money spent is something I can't afford at all." ”
He sighed: "In desperation, I can only take the patents I have developed to find a bank loan to provide financial support for subsequent research and development, and the result is like a snowball, the loan amount has risen from four million dollars in just a few years to today's three million dollars, to be honest, I really feel that I can't hold on." ”
A thought instantly popped up in Niu Xiaoqiang's mind, and he asked without thinking: "Mr. Packard, haven't you thought about finding someone to cooperate?" Packard Automobile Company has relatively valuable patented technology, as long as you are willing, there should be other automobile companies to take shares, right?"
Niu Xiaoqiang originally wanted to ask Packard directly why he didn't sell the company, considering that people have persisted for so many years, if he asks such a question, it will definitely make the other party feel disgusted, so he changed his words.
Packard showed an angry expression when he heard this: "I have tried the method you said a long time ago, but the hearts of those car companies are too dark, they don't think about the life or death of Packard Automobile Company at all, they just want to get my technology, and then completely throw the company founded by my grandfather into the garbage!"
Niu Xiaoqiang heard some doorways, but on the surface, he pretended to be curious: "I don't know what kind of conditions they proposed?"
"The best thing is Ford, who is willing to help me pay off all the loans I owe to the bank, and then give me five million dollars in cash in exchange for me having to transfer all the shares of Packard to them, as long as I am not foolish, I can see that they have no intention of saving Packard Motor Company at all, and only want to take my technology. ”
Niu Xiaoqiang nodded slightly: "I can understand your feelings, after all, Packard Automobile Company was founded by your grandfather, although it is now down, but as a direct descendant of the family, you have the obligation to maintain the honor of the family." ”
Niu Xiaoqiang paused here for a while, thought about the wording and said: "If any company is willing to cooperate with you to help you save the Packard car brand, are you willing to transfer most of the company's shares?"
Packard sighed helplessly: "If it was before, I would definitely not want to, as a member of the Packard family, I must have an absolute controlling stake in the company, but now...... The reality is cruel, no matter how reluctant I am, it doesn't work, my request is simple, as long as anyone can keep the brand of Packard cars, I am willing to give up control of the company. ”
Niu Xiaoqiang was waiting for this sentence, and he said in a very sincere tone: "If I meet your requirements, can you accept me to join the Packard Automobile Company?"
"Huh??"
"Xiaoqiang, what did you say?"
Linda and Packard were all shocked, they never expected Niu Xiaoqiang to say such a thing.
Niu Xiaoqiang continued to say in a very sincere tone: "Mr. Packard, I am very sincere, as long as you nod, I can discuss the details with you now." ”
Linda couldn't help but remind: "Xiaoqiang, you have to figure out that Packard Automobile Company is now in arrears with a loan of $37 million from the bank, which is not a small amount, where do you raise funds to repay the arrears?"
Packard nodded: "Linda is right, if you want to join Packard Automobile Company, the first thing you have to face is the problem of repaying the arrears, can you take out so much money?"
Niu Xiaoqiang said: Even if I smash the pot and sell iron, I will take down the Packard Automobile Company! Once this kind of opportunity is missed, I will never meet it again!
Once upon a time, it was relatively simple to set up a car company in the United States, as long as it cost a little money to register a trademark. But nowadays, it is not very difficult to apply for the establishment of a car company in the United States. $200 million is needed for the security deposit to be handed over to the relevant authorities alone. If you add in the cost of building factories and purchasing production equipment, you can't even think about it without more than $500 million.
If you can get the Packard Automobile Company brand, it is equivalent to having the qualification to produce and sell cars in the United States, and it is no exaggeration to say that this label alone is worth hundreds of millions of dollars.
If this brand is so valuable, why don't other people have the slightest interest? The reason is simple: because the American auto industry has formed a stable pattern, and no one else can get involved.
After fierce competition, there are three major automobile groups: General Motors, Ford, and Chrysler.
The strength of these three major automobile groups is extremely strong, and others want to compete with them in the automotive industry purely for death. As a result, from the late fifties to the present, no new automobile company has been created in the United States.
There's no way, you can't compete at all, investing in the automotive industry is equivalent to putting money in the water, who would do such a stupid thing?
Niu Xiaoqiang dares to do it because he doesn't need to open a car manufacturing plant in the United States, at least not for the time being. In this way, he can save a lot of investment money, as long as he has the tiger skin of Packard cars, Niu Xiaoqiang can authorize domestic factories to produce, and then sell the produced cars back to the United States.
No matter how down-and-out the Packard car is, people still have a certain amount of technical accumulation, and it also has a high reputation in the minds of Americans, which saves a lot of money for advertising and promotion.
The domestic labor cost is so low, even if the tariff is removed, it is also very competitive in price, as long as the quality is well controlled, and the steady progress, Niu Xiaoqiang firmly believes that he can make the automobile industry bigger and stronger step by step.
This kind of practice of relying on low domestic labor costs to enhance product competitiveness cannot be learned by others, because except for Niu Xiaoqiang, no private enterprise in China has access to the automotive industry.
Niu Xiaoqiang has the absolute right to speak in Asian machinery factories, and this innate advantage determines that he can take a more flexible way to plan and layout the automobile industry.
As for the two major automobile groups, Yuejin and Nanfeng, they have a bloated structure, and although they have enviable resources, they cannot be as flexible and changeable as Niu Xiaoqiang.
People have their backs against the big tree of the state, waiting for foreign-funded enterprises to come to cooperate with them, and they lack the necessary enterprising spirit and courage.
After all, foreign automobile companies will not authorize them to produce their own cars, and who calls their quality so poor? Compared with the extremely strict quality control of Asian machinery factories, the quality management of these two major automobile groups is simply a joke.
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