Qin Dongsheng nodded: "Yes, it is a price increase, although it sounds ridiculous, but this method still has a certain degree of feasibility." ”

When he said this, he approached Niu Xiaoqiang, lowered his voice and continued: "Don't hide it, our factory tried this method, and finally succeeded, and I told you it for the sake of our good relationship, I won't tell him about other people." ”

Qin Dongsheng had long heard about Li Yu's conflict with exhibitors from other provinces, and after learning that Niu Xiaoqiang could directly pull Fan Demin to support the field, he paid more and more attention to Niu Xiaoqiang. In order to curry favor with this bull who is directly connected to Director Fan, he gave his own methods to him.

"That is still a few years ago, our mahogany furniture business was robbed by other manufacturers a lot, they are all price reduction strategy, for example, we offer a price of 100, they will offer 80, although this means is not authentic, but it is very effective, the first few days of the Canton Fair that year, our business shrank by more than half, at that time I was about to die, if I can't complete the task of exporting foreign exchange, I don't want to continue to go now, and then guess how I survived this crisis?"

Niu Xiaoqiang blinked and asked with extreme curiosity, "How did you survive the crisis?"

Qin Dongsheng smiled proudly: "Speaking of my luck is really good, just when I was about to accept my fate, a foreign businessman suddenly came to our booth to understand the situation, I regarded this foreign businessman as the last straw, personally pulled the translator to sell to him, the other party felt very satisfied after learning about our products, this is ready to sign an order with our factory, but at this time, furniture factories in other provinces inserted in again, and offered a lower price than ours, I was so angry, I almost didn't vomit blood." ”

Niu Xiaoqiang asked, "What happened later?"

Qin Dongsheng touched his chin with stubble, and said with a smile: "I thought that the business must be yellow, but I didn't expect that foreign businessman actually rejected other people's low-priced products, and still chose to sign a contract with our factory, this turn was too urgent, we were all dumbfounded, we couldn't understand why this foreign businessman did this, there are still people in the world who don't like cheap goods, don't you think it's incredible?"

Niu Xiaoqiang nodded again and again: "It's really a little incomprehensible, why did this foreign businessman choose your factory's products so much?"

"I was also puzzled, so I asked the translator to ask him why, and he explained to the translator: 'Generally speaking, the higher the price of the product, the higher the cost will be, the more reliable the quality of the product, on the contrary, the lower the price of the product, the more difficult it is to ensure the quality, in order to reduce the manufacturing cost in order to enhance competitiveness, it is difficult for the manufacturer to ensure the basic quality of the product, I want high-quality goods, so I finally abandoned the low price they offered, and still chose your relatively higher price'. ”

Qin Dongsheng looked a little excited when he said this: "When I heard this, I felt that he was too reasonable, and he simply said my heart directly!" Take mahogany furniture as an example, there are many manufacturers whose products are shoddy, using inferior materials for production, otherwise their prices cannot be low to that extent, on the other hand, our glorious furniture factory, has always been a very real business, never cut corners, not to mention shoddy, it is by virtue of this, our business is getting bigger and bigger, and the name is getting louder and louder!"

Qin Dongsheng patted Niu Xiaoqiang's shoulder: " In fact, in the eyes of those rich foreign businessmen, they don't care too much about the price, as long as they don't exceed their expectations, they pursue a higher quality of life, what they need is high-quality goods, but unfortunately many domestic manufacturers do not understand this truth, they think that as long as the price is low, they will be popular, in order to implement the low-price strategy, they have to compress the cost of production, so that the quality of the product is naturally getting worse and worse, alas, our country's goods are now synonymous with inferior goods, if we continue to make such a fuss, our goods will definitely stink on the street, and we will suffer at that time。 ”

Niu Xiaoqiang had a feeling of sudden enlightenment, and felt that what Qin Dongsheng said was very reasonable.

Low price policies will almost inevitably lead to poor product quality. Now the quality of the product is still within the range that foreign businessmen can tolerate, once it exceeds the bottom line they can endure, who will come to purchase? At that time, whether it is good quality or poor quality, everyone has no business to do, is it really good to drink the northwest wind together?

Niu Xiaoqiang also thought about it, this matter is not something he can change, he secretly made up his mind in his heart: when everyone pays attention to the low-price strategy, I must keep a clear head, absolutely not short-sighted, as long as I can erect a good reputation, it will be the same as the glorious furniture factory, even if the product is sold more expensive than others, there will still be buyers favored.

"Thank you Uncle Qin for your guidance, we know what to do. ”

Qin Dongsheng laughed and patted Niu Xiaoqiang's shoulder very affectionately: "I wish you success immediately, if you really succeed, remember to invite me to dinner." ”

Niu Xiaoqiang said with a smile: "This is naturally no problem, when the exhibition is over, let's get together." ”

"Okay, I still have something to do, let's go first. ”

"Goodbye. ”

"Goodbye. ”

After Qin Dongsheng left, Wu Ping couldn't help but open his mouth: "Xiaoqiang, what he just said seems to be similar to what you said." ”

Niu Xiaoqiang had given Wu Ping an idea before, and asked her to increase the price of honey by a large margin. He believes that foreign companies will not pay too much attention to price, but pay more attention to health. The honey in Gufeng Township is very good, and it is normal for the price to be a little more expensive.

At first glance, his meaning seems to be similar to what Qin Dongsheng just said, but if you analyze it carefully, you will find that there is still a difference between the two.

Qin Dongsheng took a more long-term view and grasped the key point of quality, but Niu Xiaoqiang did not, his vision was still a little narrow, and he failed to see the essence of the problem.

After listening to Wu Ping's words, Niu Xiaoqiang couldn't help but smile and said: "There is still a difference between what Director Qin told me, people's vision is higher and longer-term, and I can't do it." ”

Fang Dongping nodded slightly: "Director Qin did get to the point, although what he said was very simple, but few people can see it as thoroughly as him, the low-price strategy can only be popular for a while, and serious problems will inevitably occur after a long time, people, they are all short-sighted animals, most of the time they only care about the immediate interests and ignore the long-term development, Xiaoqiang, we can't make this kind of mistake." ”