Whether in terms of scale or its own strength, Procter & Gamble is not afraid of domestic daily chemical companies.

The usual routine for foreign-funded enterprises to enter the Chinese market is to acquire a local leading enterprise, and then quickly launch their own brands, use channels and resources to build the reputation of their own brands, or use price wars to seize the market, monopolize and then raise prices.

Procter & Gamble still uses this old method, first cutting prices to seize the market, monopolizing and then selling at a high price.

After Yang Fei heard the news, he and Su Tong were warming up in the new house in Beijin!

Putting down the phone, Yang Fei smiled and said: "The price of Tide has been reduced, it has been reduced to a nine, do you say that you are angry?"

Su Tong chuckled: "Angry! Then you are still laughing?"

Yang Fei spread his hands helplessly and said: "I just think it's funny! Such a big international company, a Fortune 500 company in the world!

To be honest, when Yang Fei first heard it, he was almost shocked into a cold sweat!

But he quickly calmed down, because this day had long been expected by him.

He's even looking forward to that day!

Su Tong Zhengse said: "Do you think this is low-end? The price war is like a cavalry on the plain, charging into battle and invincible, fortunately they only drop to a piece of nine, we can also keep up!"

Yang Fei groaned: "They used to set a price of three yuan, but now they jump off the building directly and drop one piece, do you think their profits are so big? A pack of laundry detergent, packed in catties, can earn two yuan? Is this possible?"

Su Tong also realized the problem: "What did you think of?"

Yang Fei said: "I think that if a large enterprise has problems with its cost control, or the R&D cost is too high, it must graft these costs to the end product, so as to recover profits." ”

Su Tong said: "Of course, the more you invest, the more expensive the price of the product. ”

Yang Fei said: "The average salary in Beijin and Huacheng is much higher than that in our Peach Blossom Village. This means that their production costs are also higher than ours. Coupled with the premium of the brand, a bag of laundry detergent, they can't make so much money, so, they are now down to a piece of nine, are they selling at a loss?"

Su Tong said: "Won't we? We will make money by selling two yuan, and they will lose money if they sell one piece of nine?"

Yang Fei said with a smile: "Their sales network is different from ours, and they are now in the early stage of creating a market, and they have invested much more than us in all aspects, I am sure that they are definitely losing money!"

Su Tong said: "Then how are we going to deal with Procter & Gamble?"

Yang Fei thought for a while and said, "Our ordinary powder sells for two yuan, and the profit of the agent is already very low, and it can't be lowered anymore." Let's just shift the battlefield!"

Su Tong smiled: "They are pestering Pu Powder, will we sell soap powder?"

Yang Fei said: "We produce a new product, a new generation of laundry detergent that does not hurt your hands! For the new laundry detergent, we sell it for two dollars and five. In fact, the cost is not much higher than that of ordinary powder, but the profit has increased. ”

Su Tong said: "Are you planning to replace ordinary powder with a formula laundry detergent that does not hurt your hands?"

Yang Fei said: "Ordinary powder can never be replaced, this cheap laundry detergent will always have a market." But we can compress the market of ordinary powder, with a relatively low price, to give consumers a better choice. It's only five cents a bag, but you can choose a better new generation of laundry detergent, and it really doesn't hurt your clothes or hands, under such a premise, which one will you choose?"

Su Tong smiled: "Of course, that is a laundry detergent that doesn't hurt your hands, after all, Xiao Nene still has to wash it by hand." I used to wash with soap, because laundry detergent really hurts my hands, especially the kind of laundry detergent that burns in my hands, and after washing, my hands are deformed. ”

Yang Fei said: "So, we call it shifting the battlefield. Not just with Procter & Gamble!"

"Gang?" Su Tong said, "What do you mean?"

Yang Fei said: "It's just hard, just right!"

Su Tong pursed his lips and smiled: "In your mouth, from time to time you come out with some new words - it's quite interesting." Then we don't care about P&G's price cut?"

Yang Fei said: "I can't do it." If a company is as big as a company and has the conditions to reduce prices, even if they lose money, they can afford to lose it, but we can't afford to lose it. ”

Su Tong said: "The marketing boss of Procter & Gamble must be angry and crying, and he punched out, but we were already behind him." ”

Yang Fei said: "Your analogy is really well described, well, I will also be behind your back today......"

Su Tong muttered softly: "Well, I miss you so much." ”

Xiao Bisheng was newly married, and Yang Fei played tirelessly for more than an hour, and then the two stopped.

"My mom called you and asked you if I had a girlfriend?"

"Hmm. Su Tong's heart fluctuated sharply, his body was as soft as a petal, and he had no strength.

"Then why don't you say I have a girlfriend?

"I don't dare to say. ”

"Why?"

"I'm afraid that my aunt will be angry, and then I won't even be qualified to be by your side. ”

"What are you worried about this?"

"I'm afraid I'm not worthy of you. Su Tong's long eyelashes fanned gently, "I listen to Auntie's tone, she has very high requirements for your future wife." ”

Yang Fei cupped her face and said with a smile: "You are stupid, my wife, I am in charge." ”

Su Tong closed his eyes weakly: "Then tell me now, how does Auntie evaluate me?" to be honest. ”

Yang Fei was stunned for a moment, and then said with a smile: "She said, if you are looking for a wife, you have to look for a wife, your education can't be too high, and you can't be a state worker, so you don't have to wait for a few more years to study before you can be together, and you don't have to go to work at a fixed time every day, you can follow me." ”

"Really?" Su Tong opened his eyes, his black and white eyes were as clear as a pool of heavenly water, "Don't coax me." ”

"I don't coax you. If you agree, we'll get your ID card tomorrow and go to register. ”

"How old are you! Just register! Comrades from the Civil Affairs Bureau, are you willing to open this back door for you?"

"What are you afraid of, we have money! Give the comrade who applied for the certificate a suite and see if he can help him. ”

"Ho, do you really think that being rich is everything?"

Yang Fei smiled: "I know it's not omnipotent, isn't this just to make you happy?"

Su Tong also smiled and said: "Anyway, I really want to see how you feel like you smashing other people's money and houses, isn't that particularly cool?

Yang Fei said: "When you talk about the house, I think of a good idea that can make my mother accept you." ”

Su Tong was stunned: "What do you mean? You mean that your mother doesn't accept me at all now? What you said just now was all coaxing me, right?"

Yang Fei couldn't wait to slap himself twice, and hurriedly coaxed her: "It's not a lie, she doesn't know about our relationship yet, but I have a way to let her know by herself." You don't have to say it, and I don't have to say it. Let her figure it out. My mom is the kind of old-fashioned person, and once she knows that you and I have cooked raw rice, even if we want to separate, she won't agree. ”

"You want to be separated from me?"

"How can I have it!"

"You just said it. ”

"Oh my God! I mean if, if!"

"Anyway, you said it, oh, you, come, come......"

Yang Fei knew that saying a thousand things and ten thousand at this moment was not as effective as doing a job!

So, he gaged her, and then, on.