Yang Fei analyzed Procter & Gamble's strategy very thoroughly, and what he was most afraid of was that their pricing of Tide was too low, and with Procter & Gamble's brand advantage, it would be the biggest rival in the laundry detergent industry.

Procter & Gamble is Procter & Gamble in the end, the same general powder, the price is one dollar higher!

Yang Fei felt that the status of white laundry detergent should be challenged by no one.

However, what Yang Fei didn't know was that P&G was facing a severe test.

Procter & Gamble's original positioning was to position Tide as a high-end brand, and the Panda laundry detergent produced by Beihua No. 2 Factory was fighting for territory in the low-end market.

However, Procter & Gamble suddenly found that the high-end positioning method it is best at has failed!

After Tide was launched on the market, the price of ordinary powder was three yuan a bag, but no one cared about it.

Whether it is urban or rural, consumers do not pay for this brand.

Procter & Gamble is looking at the wrong era!

The China at the end of '94 was no longer the China of the '80s, and the living materials of the Chinese people were already relatively rich, and there were more choices for the same type of products.

Especially in the laundry detergent industry, there is a vitality 28 in China, and then there is a white brand.

The local brand of Guandong has the "Libai" brand, and Chen Kaixuan gradually made efforts to register and establish Libai Company in Huacheng.

Lishui Wuqi Chemical Factory, has been selling soap for a living, once sold soap to the first in the country, and later also took a fancy to the development direction and economic interests of laundry detergent, in 1993 after the joint-stock system transformation, reorganized into the Ainas Group Company, officially entered the laundry detergent industry, they "carving" brand positioning low-end market, and the same white powder, will set the price at two yuan a bag.

All well-known daily chemical companies in China take the low-price route.

At this time, Procter & Gamble suddenly introduced Tide, and the price was high-end, so naturally it did not get a good response from the market.

The technology of laundry detergent, relatively speaking, does not have much high-tech content, even if you flaunt it and blow it out of the sky, for consumers, as long as you can wash clean clothes, it is enough.

As for the so-called "phosphorus-free" and "environmentally friendly" concepts, they have long been broken by white, consumers have accepted the white phosphorus-free laundry detergent, high-end products can buy natural soap powder, low-end can buy ordinary powder, machine hand washing dual-purpose, all kinds of fragrance, the price is affordable.

Who would spend an extra dollar to pay for an unfamiliar brand?

After Yang Fei learned that they were selling high-priced laundry detergent, he let go of his apprehension.

On Saturday, November 5, 1994, the ceremony of donating police cars to the Southern Chamber of Commerce was held in a grand manner, and many media in the province participated in the report.

On behalf of the Southern Chamber of Commerce, Yang Fei attended the donation ceremony in full costume and made an enthusiastic speech.

On the same day, the Southern Chamber of Commerce and the provincial public security department reached a cooperation intention between the police and the people, and after the completion of the two large markets in Nancheng and Beicheng in the future, the public security will set up special posts in the large market to ensure the stable and orderly development of the large market.

This activity has won praise from the general public.

The Southern Chamber of Commerce has become the hottest word among the people of the province.

In the hearts of the people, the Southern Chamber of Commerce is a good chamber of commerce with public responsibility, because of the close cooperation with the police, the Southern Chamber of Commerce has also cast a veil of mystery on it, making people feel that this is a chamber of commerce with a background and a background.

In Huaxia, a successful entrepreneur must be half a politician at the same time.

If you only know how to run a business, it will definitely not be big, many foreign capital just came in, because they didn't understand politics, they hit their heads and bleed, and then after localization, they began to develop and grow.

Large enterprises, whether state-owned or private, are more or less linked to politics.

If you look at those big entrepreneurs, who is not this deputy or that committee member? Who is not active in the big stage of domestic political life?

Yang Fei put forward the concept of police-public cooperation as a family, in fact, to ensure the smooth opening and operation of the big market.

It can be expected that after the opening of the two major markets in the north and south, it will seriously threaten the current other wholesale markets, and even crowd them to the point that they have no way to live!

The first is the integration of sales resources, so that the small wholesale market loses the flow of customers, and the second is that the wholesale bosses will run to the big market, and the small market is fundamentally declining.

In fact, the two major markets are still in infrastructure, and some people have threatened to muddy these two projects!

At this juncture, Yang Fei donated 48 police cars to the police in a high-profile manner!

This gives a baton to those who want to make trouble: you have what it takes, come and try it!

Don't underestimate the blood and violence of these businessmen!

In Yang Fei's memory, there were two wholesale markets, in order to compete for customers, and finally organized hundreds of people, armed with sticks, to fight, smashed a wholesale market, destroyed dozens of cars, paralyzed the road for three days before recovering, the road was full of blood, as well as broken hands and feet, miserable.

How bloody are southerners?

It is enough to think about the phrase that there is no army without Xiang.

If you are not ruthless, not fierce, and not evil, can you achieve the reputation of the Hunan army?

In order to prevent the emergence of this sign, Yang Fei buried the pit in advance and invited the public security to suppress it first, so that the young people did not dare to act rashly.

Sure enough, as soon as this trick came out, the heroes bowed their heads, and the people who had threatened to give the Chamber of Commerce a prestige also died down and no longer issued fierce remarks.

Such a big market, such a big chamber of commerce, without a little backstage, can you stand firm?

Yang Fei's pledge of the police car is not only for the love of the public security police, but also for the future development of the Chamber of Commerce.

The vice presidents and directors, when they recognized this fact, expressed their deep appreciation for Yang Fei's foresight. Spending a small amount of money, but getting a side of peace, this is more important than anything else!

The money invested by the Chamber of Commerce has been remitted to the account of the Chamber of Commerce one after another.

Yang Fei and the Chamber of Commerce signed an investment dividend agreement.

Only invest in dividends, not equity, which can ensure Yang Fei's absolute control over the enterprise.

The agreement stipulates that the property rights of the enterprise belong to Party A, and only pay annual profit dividends to Party B, and the contract period is five years, after the expiration of the contract, Party A will issue dividends and principal interest returns to Party B, and return all the investment principal to Party B, and the contract will be terminated.

If Party A declares bankruptcy during the contract period, then Party B has the right to distribute Party A's property in proportion to dividends.

Yang Fei signed the contract, and then took the huge sum of 650 million and went to Beijin.

During this five-year contract period, Yang Fei has an extra 650 million funds!

Not long after Yang Fei returned to Beijin, he heard an explosive news.

Procter & Gamble's new product tide laundry detergent is seriously unsalable!

As a result, they took the most serious price reduction measure in history.

"Tide has reduced the price! Directly from three yuan a bag, to a nine!"

This big price cut is simply jumping off the building!

When Yang Fei heard the news, he was stunned.

is also confused, not only Yang Fei, but also Libai and Diaopai.

No one could have imagined that a big international brand would drop from three yuan to nine yuan in a short period of time!

Procter & Gamble's idea was, don't you sell two dollars a bag? Then I'll sell a nine!

Fighting a price war, Procter & Gamble has never lost!