1113 Let the people who buy color TVs for the New Year all over the country have a bad New Year

"Director Zheng, why don't you wait?" Zhao Changhong reminded Zheng Yucheng, "There is a backlog of 500,000 units, and the entire factory will not be able to celebrate ......the New Year this year."

The pressure on Changhong is the greatest.

For this war, they have a backlog of 500,000 color TVs, all of which cost more than 600 million, smashing all the 500 million invested in 404 into it, and even owing more than 100 million in payment.

Although Hongqi Machinery Factory promised 500 million yuan before, an additional 500 million US dollars was invested.

Before the Chinese New Year,Everyone buys New Year's goods,Many color TV companies make a lot of money,All Changhong's funds have been smashed into hoarding products。

15 Gome Electrical Appliance stores, up to now, the warehouse is full of products, and any store has not even hung up the signboard outside.

Everything is kept secret.

"Mr. Liao, everyone knows that the year before the Chinese New Year is the best time for sales, but we are pressing the goods now......" Even Ni Runfeng is a little unable to bear the pressure.

In 88 years, Changhong had just completed the shareholding system reform, and under the auspices of his first chairman and general manager, there were huge losses!

All the funds are in inventory, and this year, financially, is naturally in a state of loss.

If R&D investment is included, the loss has exceeded 200 million.

This is the first time he has faced a loss since he became the director of Changhong Machinery Factory, and it is a huge loss of more than 200 million. Hundreds of color TV companies in the country, plus color TVs imported from abroad, none of them have such a big loss as Changhong.

If Changhong puts this batch of color TVs into the market, there will be a minimum of more than 400 million net profits!

He Xiangjian, the CEO of Midea, was also silent.

He even regrets now why he had to agree to Hongqi Machinery Factory's shareholding, Midea's air conditioning, and the expansion of production capacity was too fast.

Up to now, there is a backlog of more than 100,000 air conditioners, and once there is a problem with this plan, the entire Midea company will have problems. Although, the biggest losses will be borne by the mysterious unit of Hongqi Machinery Factory.

85 years into the air conditioning manufacturing industry, compressors are imported, just the compressor, they pressed hundreds of millions of funds, to produce air conditioners, expand production capacity, up to now, the production capacity of the United States, has exceeded the annual output of 400,000 units!

Does China have such a large market?

In particular, Haier, in 84 years with insolvency, has been on the verge of bankruptcy of the merger of two collective small electrical appliances factory to form the director of the island city refrigerator factory, after several years of development, finally turned losses into profits, the cadres and workers of the entire factory, and even the leaders of the government departments at the beginning all supported the investment from the Hongqi Machinery Factory, hundreds of millions, as long as 40% of the equity.

All of this is because Comrade Zhang Ruimin, who single-handedly created the brand of Haier, listened to the nonsense of Liao Zhuolin and Zheng Yucheng, two guys who were full of trains.

At the beginning, it spent a huge amount of foreign exchange to introduce the advanced technology and equipment of the German Liebherr company, and produced the first generation of "four-star" refrigerators in Asia.

Similarly, the compressor, as the core component, is also imported from Germany, and the technical research has not yet been completed in China.

Haier has also taken on huge debts on its product backlog.

Little Swan Company, before this, is the most depressed of the four units of small and medium-sized life, although from 1978 developed the country's first fully automatic washing machine, but after the development of this thing, it was made from the beginning of the turn, and then turned because the quality is not good, the service life is not long and can not be sold. Little Swan's market share, almost nothing!

When Zheng Yucheng and Liao Zhuolin went with a huge amount of money, they happened to meet the time when the little swan was in great distress after digesting the production technology imported from Japan in 87 years and could manufacture products.

At this time, the God of Wealth came, and with a huge amount of 40 million funds, he bought the little swan in full!

Aside from Little Swan's 30 million debt in Global Leasing, Liao Zhuolin directly gave 10 million to the local government of Xicheng City, and promised not only not to move the factory, but also to continue to invest, not much, the first phase of the project is only 100 million.

As a result, the Xicheng City Government hated to have to ask for money!

This investment promotion work is well done!

The introduction of Panasonic washing machine technology, originally only 4.11 million US dollars, but whether it is the local government or the Little Swan factory, can not get foreign exchange, counting the price difference, counting the foreign exchange quota, the price difference of 4.11 million US dollars, actually spent 30 million soft sister coins.

And these funds are all borrowed from China Global Leasing Company, which was established by three banks: China, Germany and Japan.

According to the original agreement, the global leasing company got back the technology and equipment, unless the little swan still pays 30 million, the equipment may be towed away by the global leasing at any time, and the technology will be recovered.

Director Zheng, who had a lot of money, went, and after negotiating, 30 million yuan was returned to Global Leasing without saying a word.

This is the best business done by the entire global leasing company in China.

In such a situation, the local government and the boss Zhu Dekun did not hesitate, according to Zheng Yucheng's requirements, improve technology, improve product quality, accept the supervision of quality managers from Hongqi Machinery Factory, and at the same time expand production capacity and work hard to produce...... This production exceeded 200,000 units......

Therefore, the Little Swan Company is different, the original big boss Zhu Dekun, the director of the factory, has become the subordinate director of the Hongqi Machinery Factory, so naturally there will be no opinions.

"Lao Zhu, the washing machine in your factory, this is the first place in the 'most dissatisfied product' in the national consumer city engaged in by the 88 Young Ministry of Industry, so much production, and I am not afraid of smashing it all?" The atmosphere was too depressing, no one spoke, Chen Anan opened his mouth and asked Zhu Dekun, who also looked sad.

Zhu Dekun looked at him, wanting to get angry, but finally didn't say anything.

It's a fact!

Little Swan is famous all over the country, just because the quality is too rubbish!

Even for such reasons, the workers in the factory, even because they felt ashamed, scraped off the little swans on their work clothes, for no other reason, the rotten washing machines they made became famous all over the country!

When the superiors asked for crazy production, the cadres and workers in the factory resisted at first, and they jointly signed a letter, refusing to produce or something, and finally the big boss Zhu Dekun told the cadres and workers who took the factory as their home that it was his big boss's request......

A room full of people is full of heavy thoughts.

Because of the increase in income brought about by the domestic economic development in the past year, the people of the whole country are happily buying New Year's goods and preparing for a fat year.

In the room in front of me, I was supposed to summarize the gratifying results achieved last year with my cadres and workers, and then look forward to the huge development that will be achieved in the new year, but now, because of the huge inventory, the clouds are gloomy.

Four factories, everyone's life is not easy.

This year, I can't get by.

The Huang brothers didn't even dare to speak, the bigwigs sitting in this conference room, except for the leader of Little Swan, the other bigwigs were all things they hadn't seen before.

The leader of the little swan begged them, and they would not see each other.

The product is too garbage, the market doesn't buy it at all, and when it is put in the store, it takes up space.

But at present, they can't stop Little Swan from occupying a large area in Gome's store.

From single-drum washing machines that can't be shaken dry, to single-tube dryers, to double-drum washing machines that can wash and dry, all the way to fully automatic washing machines......

"Hey, what's going on?" As soon as Xie Kai stepped into the conference room with one foot, he felt a stagnant atmosphere rushing towards him, and it was too late to exit.

"It's just in time, everyone is waiting for you. Wang Guilin finally spoke.

He didn't speak before because he didn't know what to say.

If the investment of 1.6 billion yuan is lost, don't think about the core machine anymore.

If the profits brought back are not in line with the initial projections, it is also impossible to engage in the core machine.

The 1.6 billion is the interest generated by their funds for a year.

"Everyone is worried about the inventory, right?" Xie Kai saw everyone's expressions, and naturally knew what was going on.

Even if he was under great pressure, he smiled.

"There's really no need to worry. Traditionally, though, the year is when everyone's desire to buy is at their strongest...... Xie Kai said.

"Isn't it? Everyone has earned a year's money, and during the New Year, they can buy some new electrical appliances at home and have a happy New Year. Who spends money on a large scale at the beginning of the new year after the Chinese New Year?" Zhao Changhong said.

Zhang Ruimin, He Xiangjian and others all met Xie Kai for the first time.

They never thought that Zheng Yucheng didn't make this thing.

Zhu Dekun is even more complicated, no wonder how to persuade Zheng Yucheng not to listen, what is the background of this young man?

More than a billion!

"The tradition of the Chinese people is indeed like this. At the end of the year, the spending power is the strongest, because each household will summarize their income and balance for the year at the end of the year...... Then there is a surplus before they buy expensive household appliances. Xie Kai nodded in approval of Zhao Changhong's words, and when he saw that Zhao Changhong was about to speak again, he interrupted him, "Mr. Zhao, I want to ask you, if you and your lover have saved money for a year or two, or even several years, before you bought a 24-inch color TV, and happily prepared for the New Year, in the Chinese New Year's Eve, suddenly someone told you that this thing, than you trust the relationship, to give a high price to buy a TV, on the market, the same type of color TV, the price is ten percent lower, you this year, can you still live well?"

Zhao Changhong was blinded.

Xie Kai actually took himself as an example.

"If Lao Zhao does this, it is estimated that his daughter-in-law will be complained to death that night, what year will it be?" Chen Annan paid a little attention to Xie Kai's thoughts.

"Aren't you afraid that those who buy color TVs will hate you?"

"Don't be afraid, only if you hate it, will you remember it deeply!" Xie Kai said without hesitation, "Besides, the color TV industry has been in short supply because of the market, it belongs to the seller's market, and there are still many people who want to buy, but can't afford it! Those people will become our customers." I said at the beginning, we have to fight a price war, and we have to make money from the price war!"