"All of this we have is about making money. Everyone should know that in your four companies, we have invested a total of more than 1.6 billion yuan, and if it is for the sake of loss, we might as well pay benefits to the employees of the unit with this 1.6 billion!" Wang Guilin also knew that at this time, it was useless to say anything else.

The products are all produced and the stock is there.

Regret is of little use.

"Director Wang, didn't you say a meeting?" Zhang Ruimin saw that the atmosphere was not right, and he wanted to quarrel, so he quickly changed the topic.

At this time, everyone should listen to what to do, not complain about anything.

If you make a choice, you should suffer the consequences of making a choice, and you should think about it beforehand.

"Yes, Director Wang, just tell me what to do with our next step. He Xiangjian also asked.

Zhu Dekun wanted to ask, but didn't speak.

Whether the Little Swan washing machine can be sold or not, whether it can recover the investment, he has no bottom in his heart.

Hongqi Machinery Factory's handwriting, is he did not have the courage to do out, from the little swan into the bag, from the white orchid, narcissus, goldfish and other single and double tube traditional washing machine factory to dig people, dig core technical personnel, dig basic management personnel, all enriched into the little swan, just a few months, let them from the original only just digested, barely able to produce qualified washing machine fully automatic washing machine production plant into can produce all kinds of washing machine from semi-automatic to fully automatic washing machine company.

The production plant has expanded from just over 1,000 people to more than 2,000 people......

Otherwise, even if the little swan is at full power, it is impossible to produce so much in a short time.

If they can't understand the requirements above, they can only obey.

Anyway, it is no longer the state that we could not afford to pay wages after digesting technology and having no capital to produce it, let alone having no funds to improve it, and developing new technology on the basis of imported technology.

It's really bankrupt, and there are units that are responsible, right?

What's more, this responsible unit is not as poor as the Xicheng City Government, and even the competent unit that does not lend to the bank when it says hello to the bank?

"Our next step is mainly in two aspects. First, logistics. At present, the inventory of the 15 Gome stores is insufficient, and most of the goods are in the warehouses of each production unit. In the past, we were training new employees and building production capacity, and in the next year, we will need more capacity than we imagined. Especially Changhong color TV, in the new year, I hope to expand the production capacity to 3 million units!" Xie Kai said.

At present, the domestic color TV production capacity is already about 20 million units.

In the next few years, domestic color TV sales will be like this.

The first thing to do is to let those companies that are ready to introduce production lines die of this heart,And then fight with other color TV manufacturers。

If you don't effectively integrate resources, it's still a plate of scattered sand, once China joins TO, foreign brands will pour in, not to mention European and American brands, only Japan and South Korea, will squeeze the living space of Chinese brands.

Samsung's development is so big, to a large extent, because of the high profits brought by the huge sales in the Chinese market.

"There is so much backlog of inventory, and we have to go bankrupt if we reproduce. Zhao Changhong immediately jumped up.

Zheng Yucheng and Wang Guilin are not easy to refute, Xie Kai, a young man, is fooling around in this matter and pointing fingers, how can he not be angry.

Even the good-natured Ni Runfeng also had a gloomy face: "Continue to produce? Now we still owe hundreds of millions, plus bank loans, more than 200 million, the bank will not lend any more, and the material supplier also refuses to provide raw materials before the payment is settled." You tell us how to produce it?"

Changhong originally had the most nourishing life because of the people from Hongqi Machinery Factory.

Now it is still allowed to produce, and the production cannot be sold, and the warehouse cannot be piled up.

"yes, we have a lot of compressors in our hands......"

"We also owe a lot of money to the bank......"

The heads of several other factories said so.

It's not that they don't want to produce more, at least they have to be able to sell it.

Blindly expand production capacity, blindly produce, and eventually all of them are put in the warehouse and can't be sold, what should I do?

"Ladies and gentlemen, don't worry. Listen to what Xie Kai has to say. Wang Guilin just looked at Xie Kai with a frown.

No objection was raised at this time.

From the beginning to the present, they have gambled on Xie Kai several times, especially the 200 aircraft engines imported from the Soviet Union, everyone thought that they had smashed it, but now it is not enough, and the Soviet Union has banned exports to China.

Although the bet is big this time, it looks like there is a lot of inventory and a lot of overstock, just because it has not been put on the market.

If it is put on the market, it will be cleaned up in a few months at most.

Now in the market, there is no worry about selling.

What's more, Changhong and other companies, in addition to hoarding products, are also shipping to the market, all according to the original scale of shipments, otherwise the inventory of more than 500,000 units can not be overstocked.

"I know everyone's concerns. The market situation, as we all know, except for the little swan, which became famous for its poor quality last year, there is no problem with the others...... It was indeed a good opportunity to ship a year ago. But we have smashed 10 million in advertising!" Xie Kai said calmly.

Everyone was shocked.

10 million advertising investment!

There is no manufacturer in China that can have such crazy investment.

"Comrade Xie Kai, advertising is useless, we tried it before......" Zhu Dekun looked at Xie Kai, his face full of bitterness. "Before, the little swan couldn't be sold, and we also put advertisements in the newspapers, but it didn't work......"

In order to sell the washing machine in 88 years, Zhu Dekun, the big boss, put forward the concept of full sales at the factory staff meeting, and selected 20 young people from the factory to run sales in various markets.

"You guys are newspaper advertisements, right? What is the use of newspaper advertisements? Text introduction, even if all the functions are introduced, what's the use?" Xie Kai didn't look down on the little swan's advertisement.

He doesn't look down on any advertising in this era.

Compared with the Chinese people who have experienced decades of advertising bombardment, this year, there are basically no excellent plans for advertising.

"Is this 10 million a TV commercial?" Zhang Ruimin asked in surprise.

"Yes, TV commercials, if you count the time, add up, it's not a long time. Xie Kai said.

Put on airs!

There was only one thought in the hearts of the people.

10 million, how much does it cost to share it?

An ordinary worker earns 80 yuan a month, which can hire 10,000 people to work for a year.

Zheng Yucheng gasped.

Xie Kai is a bit of a loser.

"This matter is operated by Mr. Liao, you can ask Mr. Liao to introduce the specific situation to everyone, so that everyone will feel at ease. Xie Kai said.

Liao Zhuolin's sense of presence has always been very low.

From the beginning to the present, he has hardly spoken.

Once Gome has made a name for itself, the next step will be rapid expansion.

The site selection of the new store has already begun, and Gome Electric will open flagship stores in major provincial capitals across the country.

"This 10 million advertising fee,Including the first five seconds of the "News Network" within a year, the advertisement on the hour,This advertisement,Changhong TV occupies one-third,Appears once every two days;Little Swan too,Appears once every two days;The rest of the time,Haier refrigerator and Midea air conditioner take turns to ......,"Liao Zhuolin introduced。

The advertisement in front of the highest-rated program in China!

Even if it only takes five seconds, it will be remembered by everyone after a year.

Especially in 82 years, the state stipulates that major current political news will be broadcast in the "News Network" first, which has established the important position of this news program as an official news release channel.

This is the most-watched program in China, and even in the world, for no other reason than Chinese.

For such an advertising distribution plan, neither Haier nor Midea has any opinions.

"Moreover, this money is not paid by us, nor by the companies, Gome pays this money. Liao Zhuolin's words made everyone dispel their worries, just don't pay for it.

"After planning for so long, it has been kept secret, and we just want to catch the whole industry off guard. It's not enough to rely on these five seconds of advertising. The reason why February 7, that is, the first day of the new year, is to wait for the "Spring Festival Gala" on Chinese New Year's Eve. Regarding the specific arrangements for the promotion of the Spring Festival Gala, Liao Zhuolin did not introduce.

When Xie Kai first gave this plan, he shocked Liao Zhuolin, who had always thought that he had excellent psychological quality.

In the end, I didn't expect that after giving enough advertising money, it was agreed.

In this era of lack of entertainment activities, how many families will watch the Spring Festival Gala in front of the TV on the evening of the Chinese New Year's Eve?

In the countryside, even people in a village will watch this program around a TV regardless of the ice and snow.

The advertisements before the Spring Festival Gala are nothing, and what is even crazier is that Xie Kai implanted the advertisements into the program of the Spring Festival Gala, and it will not have any impact on the program at all!

Everyone wanted Liao Zhuolin to reveal how it was arranged, but he was tight enough not to reveal anything at all.

"Ladies and gentlemen, starting from this year, we will change the sales model of the entire country! Everyone celebrates the New Year, which is the time for us to harvest!" Xie Kai said with a smile when he saw that everyone was not as resistant as before.

This year's Spring Festival,It will change the pattern of the domestic color TV industry。

The price war of color TVs will not wait until a large amount of foreign exchange is wasted in 96 years, and a large number of imported production lines are idle before it is launched.

That's a full 7 years ahead of schedule!

When the time comes, Changhong will no longer have so many competitors.

"Integrate other color TV production plants with insufficient strength,The funds for the acquisition of their production lines are ready! Remember,Changhong must expand its production capacity to 3 million units this year,At least 5 million units next year......," Zheng Yucheng waved his fist excitedly.

This is just like when he was about to fight the United Nations army led by the US imperialists on the Korean battlefield.

The big war is coming!