The next day, Yin Jun had the same negotiation with Shengbaolong Private Hospital, one of the top 10 in Xiangjiang. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Under the "oppression" of the two mountains of free and subsidized, Shengbaolong Private Hospital, like the Anglican Education Group, was defeated without resistance.

It is no wonder that there has never been such a real estate developer in Xiangjiang, who not only repairs houses, but also gives away commercial real estate worth tens of millions to others, so that others can come here to set up shops.

But all business people are profit-seeking, including private schools and hospitals.

The conditions are so good, but the requirements are not high, after they have calculated, they all feel that it is very worthwhile, and they are naturally willing to reach an agreement with Yin Jun.

The big killer of free, even if it is suitable to use in 40 years, let alone now, is simply invincible.

On the surface, Yin Jun has suffered a great loss, but if these educational and medical resources are matched, it will definitely be a great improvement for the living environment of the entire estate.

Don't you see that 36 years later, the school district houses in Huajing can be sold for 240,000 square meters? Even the basement of the school district can be 160,000 square meters, and this kind of jaw-dropping price for ordinary people can explain a lot of truth.

Of course, the quality of the living environment of a huge community is not only determined by education and medical care.

Even if there are educational and medical resources now, if so many people really move in, there will be only two hospitals and two schools, which will not be enough to meet the demand.

But this is just the beginning, with the increase in the number of people living in the future, of course, these supporting facilities will continue to increase.

Judging from the experience of the next few decades, Yin Jun has more powerful ways to increase his popularity and increase his residence superiority.

It's just that after getting Yin Jun's publicity plan, Hong Yiquan felt a little numb in his scalp.

"Jun Shao, don't you need to be so exaggerated, right?" Hong Yiquan shook his head with a wry smile.

Kirin Daily generally has 32 pages, of which 4 pages are separated and interspersed in various categories for advertising.

But now Yin Jun has taken 12 editions, that is, the content of 3 newspapers, to advertise in one go, and all of them are advertisements for Qilin Garden, which is too blatant.

Although everyone knows that "Kirin Daily" is a subsidiary of Kirin Group, it is really shameful for you to advertise your own real estate company like this.

"Editor-in-Chief Hong, I think you have misunderstood a truth. Yin Jun said in a good time, "Qilin Daily is free from the beginning, so it means that if you want to make a profit in the future, you must start with advertising, right?"

"Yes!" Hong Yiquan nodded, "But you took 12 pages of advertisements in one go, and they are all separate pages, all of which promote the Qilin Garden, which will make readers bored to watch it!"

Yin Jun said lightly: "First, too many advertisements will make readers bored, but there are not many advertisements on the 12th edition, and they already understand that they will see more advertisements in the future when they first read the free newspaper; readers are tired of advertisements because the real main content is not exciting enough, and our various pages are very exciting; third, although advertisements are advertisements, they can be very good-looking, so that readers can like them." ”

Hong Yiquan's heart moved, "Jun Shao, the third point you said...... Can you elaborate a little more?"

In the eyes of an old-school newspaper person like Hong Yiquan, advertising is purely an inelegant thing, something that ruins the reading sense of the newspaper, and if he wants to make the decision, he will definitely make all the advertisements disappear.

But unexpectedly, Yin Jun actually said such a thing, which was quite surprising, and made his brain move again, and he vaguely felt that there was something to break through.

"The newspaper ads of the future will definitely be as good and likable as we see on TV. Yin Jun said, "For example, for the same children's toy advertisement, I asked those artists of Qilin Culture to design it, make it in the form of cartoons and cuteness, and even derive it into several stories.

For example, when we sell houses for advertising, what we ask for is not that you rigidly state the data of these houses, but simply say that we are very cheap and we are very good...... It is completely possible to explain the advantages of our house in a more intuitive way, in the form of photos and drawings, to the readers one by one, so that they can understand what is good about the house, isn't it more convincing?

If you look at this version of my advertisement, I have written that the elite teachers of the Anglican Church will teach the students, and when the time comes, you will put a picture of a group of teachers with a very appropriate slogan, and treat it as if they said it themselves, isn't this another way to show that our house is well equipped?"

After a pause, Yin Jun said again, "Xiangjiang is small in area and has a large population. Real estate in the future must be one of the most important development directions. Our "Kirin Daily" is a free newspaper, so we need more advertising expenses to make the newspaper develop healthily, instead of relying on me to constantly make up for the loss. You have to think about how you can make the ad interesting, instill as much information as possible in the readers, without annoying and boring them. That's what I've given you!"

Yin Jun said this to Yang Qinsheng, the director of the advertising investment and production department next to him.

He took the pen and recorded it quickly, and nodded again and again.

His department is now the most stressful in "Qilin Daily", and with Yin Jun's words, he will find the right direction in his work in the future.

As Yin Jun said, if it doesn't work, he can go to the people of Qilin Culture to help design the advertisement, the brains of that group of screenwriters are very useful, and when the plan comes out, he can also let the artists of Qilin Culture directly make it, at most, he will calculate the money for them according to the market price, and it will not be a advantage.

Hong Yiquan was also eye-opening when he heard it.

If the ad can be so interesting and interesting, then watching the ad is equivalent to enjoying a wonderful clip or story!

In the past, these advertisements only existed on TV, and putting such a fine advertisement on the newspaper, not to mention whether there was so much budget, just the layout problem was enough to cause a headache.

But this is not much of a problem in "Kirin Daily", anyway, I am a free newspaper, how can I not get a few more newspapers without making your newspaper money?

"I just wrote a preliminary plan for these advertisements, and you can get them out as soon as possible, and strive to have the first batch of advertisements ready and published on the advertising pages of newspapers in three days. Yin Jun said, "I plan to do these advertisements for at least more than a month, you all have to put a lot of thought into it, and you can't be the same." As long as you do it well, I won't put a budget cap on you!"

"I will do my best!" Yang Qinsheng hurriedly said.

To be honest, Yin Jun has a lot of these advertising plans, but if he wants to support it for a month, it is simply impossible, and he needs to dig and create as much as possible.

But the boss said so, and he, the person under him, naturally had to do it.

It's just that Hong Yiquan here still has some doubts, "Jun Shao, I just saw the aspect of the advertisement...... All of our commercial facilities, rent-only, not sold, are zero-rent for the first three years, and halved in the fourth, fifth and sixth years...... Isn't it bad for us if they pursue this kind of propaganda in the future?"

Yin Jun smiled, "You think I'm doing a gimmick?"

Hong Yiquan did not reply.

Yin Jun nodded, "These are all things that I have decided, not cheating." ”

"Good guy, this is equivalent to letting them rent for four and a half years!" Yang Qinsheng said in surprise, "I want to rent one." ”

"It's not as good as you think. Yin Jun said with a smile, "First, the occupancy rate is always a problem, and it is not clear how many people will move in, so they also have a certain risk." Then they don't come to open a store without screening conditions at all, including type, strength, deposit, etc., all of which require some detailed investigation before they can decide. ”

"Also, Tin Shui Wai can't compare to those in the urban area. Hong Yi said with a full jaw.

"But in this way, all the businesses settled in the first time are complete, which is a great promotion for the people's desire to buy houses!" Yang Qinsheng said, "When people buy a house, the most important thing is clothing, food, housing, transportation, education, medical care, etc., these aspects of Qilin Garden are available, and it is really not much worse than those urban real estate." ”

"I'm just in charge of some of the solutions, how to do it, how to design the layout, that's the job of you professionals. Yin Jun said, "My hope is that all the advantages can be fully displayed in front of everyone, so that our Kirin Garden has an excellent reputation before it is sold." ”

"I will do my best!" Yang Qinsheng said solemnly for the second time.

"Our house will probably start to go on sale in July, and now it's only mid-June, will it be too early to advertise?" asked Hong Yiquan.

"Housing should not be sold until the end of July at the earliest, and the leasing of shops can be carried out earlier. Yin Jun said, "Advertising is to increase their impression and willingness to buy, after such a long time of bombardment, after a month and a half, even if you don't want to buy a house in Kirin Garden, you will go and see it under the temptation of our advertisement."

As long as the house in Qilin Garden is successfully sold, the advertising and marketing of "Qilin Daily" will reach a new level, and in the future, will you still worry that others will not come to you to advertise? Real estate businessmen, but the richest!"

This time, Hong Yiquan and Yang Qinsheng laughed in unison.

Yin Jun is right, a good demonstration effect will bring countless people to follow suit.

In other words, this time the advertisement is also the strength of the "Kirin Daily"!

Can you turn a profit as soon as possible, this is a good way!!

……

(Three more 11000 kneeling begging for subscription!Kneel begging the old man to come back from vacation, make up for the subscription of the past few days!I'm still working hard!)