Chapter 962: The First Wave of Advertising
The average salary in Xiangjiang has reached about 1,800 per month, and according to the current real estate boom, it will not be a problem to reach 2,000 next year.
But in today's mainland, the average salary of 40 yuan can only be counted by adding up the major first- and second-tier cities.
Many families in the countryside do not have 30 yuan a year, and the population base is large, reaching a full 900 million people, once compared with the 300 million population in the urban areas, it can suddenly lower the level by a lot.
Not to mention now, even after 40 years, the salary in the mainland is far less than that of Xiangjiang.
In 2020, Xiangjiang can basically reach an average monthly salary of about 15,000 Hong Kong dollars, that is, around 12,000 yuan, but even in the most prosperous Shanghai in the mainland, the average salary is only 7,000 yuan, which exceeds this amount, which is the credit of the great unification bureau.
At that time, Xiangjiang was faced with all kinds of difficulties, and some sociologists were discussing: You see, our Xiangjiang is cheap, the law and order is good, the social order is orderly, and the government is very clean, why is our sense of happiness so weak? Why do we have so much anxiety? Why do we always feel afraid of the future?
They ended up finding two reasons for people's unhappiness.
The first is housing prices, in 2020, Xiangjiang housing prices are still leading the country, and even the world, since 1985, Xiangjiang housing prices have not been in the top five of global cities, and many times are in the top three.
An average of 40%-60% of the salary of a person in Xiangjiang is spent on a house, and the house price of 20,000 or 50,000 square feet is 20,000 or 50,000 square feet, which makes them miserable.
Note that the unit here is square feet, almost 11 square feet is 1 square meter, so in 2020, the cheapest houses in Xiangjiang basically have to start at 220,000 yuan, and at this time, the high-end houses in Beijing, Shanghai, Guangzhou and Shenzhen have not yet reached this price.
The second reason is children.
Do you think that in 2020, only the children in the mainland will work hard? Only they will go to cram schools, various trainings, etc. all day long? The children in Xiangjiang will play every day, just like the stupid and rough education in the United States, Australia, and other countries?
That's really naïve.
The children in the mainland are almost tired of becoming dogs, but the children in Xiangjiang are even more tired than the dogs!
After going to primary school, it is common to have an average of 3-5 interest classes, and the sleep time is less than 8 hours a day, and the pressure of studying, employment, etc., is much higher than that in the mainland!
20%-30% of the salaries of Heungjiang people, that is, all household expenses, are spent on children, which shows how much they spend on various studies.
These two add up, that is, 60%-90% of the salary is spent, and the rest of the money is used for their own use, eating, drinking, Lazar, etc., how can you be happy?
Therefore, some sociologists say, since you are so miserable, as long as you remove these two, then you will naturally be happy!
For example, if you don't buy a house, go and rent a house, low-rent housing is three or four thousand a month, and the pressure is not great.
Then you don't have children, just live as husband and wife.
But having said that, there are few in Hong Kong that have responded to this call.
Chinese people happen to attach the most importance to these two in their bones, which are the first and second elements of the family at any time, and the key to the happiness of a family.
Without these two things, I dare not say 100%, at least more than 50% of families, there will definitely be problems!
So in fact, in every city, including in the mainland, it is like this.
It's just that the various developments in the mainland have not yet begun, and simply put, prices have not risen rapidly, far exceeding people's wages and incomes, so they are much happier now than adults in 40 years.
By the way, and children.
In the city, I basically live in the courtyard of the unit, and I get together to play together after class all day long, and I can't tell how happy I am.
Not to mention the countryside, where life is very hard, but they always find many things to make them happy.
It's not like 40 years later, even the children in the city are busy and tired all day long, so there are so many strange things happening - there are children who jump off the building at every turn or hang themselves on the southeast branch! This is now in 1981, let me ask you, have you heard of it?
You can't say that it's all about social development, there are many aspects of it that are responsible, such as society, public opinion, parents, the environment, and so on.
But overall, it is indisputable that after 40 years, the overall well-being of both adults and children has decreased, and it has decreased significantly.
However, now, people in the mainland naturally do not realize this, with the emergence of 10,000 yuan households, they are thinking about how to make money, how to become 10,000 yuan households, and become the object of envy of others.
Liu Xiaoqing, Tang Guiqiang and Chi Ziqiang are of course not among these people, because they have already received 10,000 yuan for this year's Kirin recorder endorsement.
Liu Xiaoqing took 3,000 yuan and sent it back to his hometown in Shuchuan, and then went to buy two pieces of clothes himself, and kept the rest for later use.
Tang Guiqiang was more honest, 8,000 yuan was sent back to his hometown, and he only kept 2,000 yuan for backup, thinking that if there was a suitable girl to fall in love one day, he would still be able to use it.
Chi Ziqiang was the most free, he didn't give a penny at home, and in a blink of an eye, he took it to beg Niu San'er to exchange it for foreign exchange coupons, and it was spent in a few days.
The three of them are most happy not only to get money, but with the Kylin recorder advertising on CCTV in the past two days, more and more people know them, walking on the road, not only young people know them, but also the elderly!
In this way, their fame is getting bigger and bigger, and they can become the most profitable and famous stars in the future!
Yes.
After entering August, under Huo Jianning's full planning, Kirin Electronics spent a lot of money - 10 million yuan, and directly contracted the popular time advertisement of Huaxia TV in the coming year.
For example, the time after the news broadcast, such as the time after the TV series is broadcast, these have advertisements for Kirin recorders ranging from 30 seconds to one minute.
The current Yang Ma is really real!
There are no auction bidders who have learned badly in the future, and they don't have too many advertisements anyway, and they also took the initiative to arrange two more time periods for the birth of patriotic compatriots in Xiangjiang, so that Huo Jianning, who is accustomed to the advertising bidding mechanism of the United States and Xiangjiang, is simply too unaccustomed to it.
Huaxia TV in the 80s was a super strong player with 95% and 98% ratings at every turn.
At present, basically there will be no more than 50 TV stations in the country, and they are all provincial-level TV stations, except for Huaxia TV Station, none of them are on the star.
So the TV station covering most of the country is just that.
And now people's spiritual entertainment life is so poor that even the movies that cost money are watched over and over again, let alone TV programs that don't cost money.
Whoever has a black-and-white TV in the countryside must have filled the yard with neighbors at night.
Even in the city, many people who have TV dramas must have a lot of relatives and friends at night, and they are often reluctant to leave until late.
In fact, there are very few TV programs in this era, but they can't stand everyone's enthusiasm, everything on TV is good.
Simple people never think that there will be fake news and advertisements on TV.
This was the case in the 90s, and some advertisements of Huaxia TV were found to have problems, and everyone knew that they had been fooled a lot.
Basically, the health care products that sold well in the early 90s were sold vigorously under such circumstances, and too many people made a fortune by relying on this health care products.
Not to mention the 80s now...... It's all on TV, can there still be fakes? impossible!
Therefore, when I saw that Huaxia TV continued to advertise 9 large and small recorders, and saw that everyone's favorite movie stars Liu Xiaoqing, Tang Guiqiang and Chi Ziqiang all said that they were good, the interest of the people immediately came!
In fact, Kirin Electronics only has three types of tape recorders, but on the shape of Yin Jun's design, there are three colors to choose from: red, white and black, so it is 9 models.
Three cassette recorders, the largest is the most classic portable large cassette recorder, the size is about the same size as a guitar case, a large speaker on the left and right, the middle is a cassette tape, and a large number of function keys are directly above.
The whole shape is square and looks very rugged.
Of course, the red is even more dazzling, this kind of soft red, which looks eye-catching but not dazzling, is held in Tang Guiqiang's hands and carried on the street, which attracts the attention of the big girl and the little daughter-in-law.
Chi Ziqiang's black is much cooler, sitting on the steps of the playground, the black tape recorder is playing music, and he is wearing sunglasses, looking ahead expressionlessly, so that the shot that looks too stupid after 40 years now makes people in the circle feel that Chi Ziqiang is simply cool.
In contrast, Liu Xiaoqing's advertising is the most gentle, she puts the tape recorder at home, and then listens to music while doing housework, and from time to time there is a posture swaying with the music, which is indescribably beautiful and fashionable.
The second medium-sized tape recorder is not very large, and the image is a little figurative, almost the size of a desktop computer's chassis.
But this is the most suitable, and it is not too big to take out, nor too small for people to see, and all kinds of functions are very complete, and the speaker is also good, and it will not break the sound.
The third model of the small tape recorder is even smaller, only half the size of the second model, because the requirements for various parts are strict, and the effect is not bad, its price is more expensive than the second model.
In addition to the first, the second and third advertisements are also very well done.
As a well-known talent in Xiangjiang, Huang Lao Poison has a very sensitive inspiration in advertising.
After he came to the mainland, he first kept asking Liu Xiaoqing and the three of them to go to the mall to try on clothes...... Well, high-end clothes from the Friendship Store.
After they changed dozens of sets, Huang Laoxin designed the plot they were going to star in according to the feeling he saw.
Where are the commercials produced in this way that are now seen by mainland Chinese audiences?
It's just beautiful and ...... It's very exciting, it's so good-looking, people can't help but watch the advertisement!
Huang Laoxie made the best use of everything, and the three big stars who were invited for 30,000 yuan shot more than a dozen advertisements in one go, which was definitely used to pay off.
Then this guy didn't go back to Xiangjiang after finishing his work, so he took Liu Xiaoqing and the three of them to Badaling Great Wall, the Forbidden Palace, Jinwei and other places to go around, eat, drink and have a good time, and then returned to Xiangjiang comfortably.
Anyway, the money is reimbursed by Yin Jun, so Huang Laoxie won't save money for this little guy!