In addition to the wonderful advertising, Kirin Electronics also played a feature.

That is, they announced their prices in advance in TV commercials.

Large cassette recorder, white 288 yuan, red 299 yuan, black 299 yuan.

Medium-sized cassette recorder, white 228 yuan, red 238 yuan, black 238 yuan.

For a small cassette recorder, white is 258 yuan, red is 268 yuan, and black is 268 yuan.

After this price came out, it immediately caused an unprecedented sensation, and it seemed that the entire relevant crowd began to be impetuous.

Before Kirin Electronics, whether it was Philips, SONY, Sanyo, Toshiba, Hitachi, or domestic Panda, Haiyan, Chunlei, etc., they would not disclose their prices, and only when you went to the store to see it, you could know.

In many cases, the prices of stores in the same city are different, some are more expensive, some are cheaper, and they are all determined by the ideas of large and small sellers.

Now it's okay, Kirin Electronics directly set the price to death, if you dare to be more expensive than the official price, the people will turn around and go to the price bureau to report you.

None of this is the most important thing.

For the manufacturers of major tape recorders, the price is the most outrageous!

For example, in August, SONY's large-scale tape recorder was priced directly to 800 yuan, and with the addition of foreign exchange coupons of the same value, it was equivalent to 1600 yuan!

Toshiba is also about the same, the same grade of medium-sized tape recorders, plus foreign exchange coupons or something, the total price will reach about 1200 yuan.

Forget about foreign things, after all, they are all imported from abroad, and foreign things are always more fragrant.

But domestic tape recorders are not cheap!

Chunlei's large-scale tape recorder of about the same size is priced at around 500 yuan, and they can't produce small ones!

The quality of the panda is a little better, and the fame is a little bigger, the price is around 550, and there are also few styles.

The price range of Kirin Electronics suddenly changed from 500 to more than 200, which made the people suddenly feel like "Damn, why is it half cheaper".

That's the secret of pricing.

Although 299 is infinitely close to 300, in the eyes of people, it is still not above 300, that is, more than 200.

Comparing more than 200 and more than 500, isn't that half the difference?

So everyone thinks that Kirin Electronics is very cheap.

Then let's see which manufacturer of Kirin TV it is...... No way!

Kirin Electronics is a company in Xiangjiang!

Xiangjiang is a very fashionable and foreign place!

Compared to the mainland, everything there is good, it may be worse than Japan, but it is definitely better than the mainland!

It's definitely the same in terms of quality.

When I bought a radio before, everyone already knew that this day's local radio is much better than the domestic one.

Although the price is several times more expensive, but the quality of the people is good, it can be used for a long time, it is not like it is domestic, cheap is cheap, but there are a lot of small problems, it is really annoying.

If you have money, it is more comfortable to buy imported ones.

But the problem is that everyone has no money, so most of them are bought domestically.

Everyone knows that the recorder has seen others use it, but because it is too expensive, ordinary people may not be able to afford domestic ones if they don't eat or drink for a year, let alone imported ones, which are not prepared for ordinary people at all!

But now it's different!

The largest recorder of Kirin Electronics is only 299, if you like a simple white, then 288!

If you are reluctant to spend so much money, then you buy a medium-sized one, the medium-sized one is only 228, even if it is such a flamboyant color as red and black, it is only 238, and it is sixty or seventy yuan cheaper all of a sudden!

Tighten yourself tightly, save your salary for more than half a year, or find your parents to scrape together some money, then buy one, and the big girls and boys have to envy us? Maybe this object problem will be solved!

As for the quality issue......

Didn't you say it earlier?

How can the company from Xiangjiang be of bad quality?

Everything in Xiangjiang is good!

And Huaxia TV has put their advertisements, or are big stars like Liu Xiaoqing, Tang Guiqiang, and Chi Ziqiang advertising, can they be bad?

Don't say it, these celebrities use the tape recorder, it's so beautiful, so handsome, people want to buy it when they look at it!

But...... You've announced everything, and we all know it, but where can you buy it?

Everyone suddenly discovered this problem.

Kirin Electronics only announced the price, but did not say where to buy it?

Many young people who have a little money in their purses are anxious to go to dealerships everywhere to see where they can buy them.

Such anxiety, of course, did not last long.

In the blink of an eye, the big cities of China, Huajing, Huhai, Yuezhou, Jinling, Jinwei, Lin'an, Wuhan, Rongcheng and other 20 big cities, have appeared Kirin Electronics storefronts, one in each city, unified decoration of two-story style, all in densely populated areas, eye-catching golden Kirin logo, can be seen far away.

They had been decorating before, but they had been covered with cloth, and few people knew what kind of shop was going to open.

What kind of store do you think is a state-run store?

After all, in 1981, the main sales groups in China are state-run department stores and supply and marketing cooperatives, and you can't say that there are no private stores, but they usually have a lot of inextricable relationships with state-owned entities, otherwise they can rarely open stores.

The first self-employed restaurant in Huaguo, which opened last year, is also hidden in residential streets, not on the streets.

Like Kirin Electronics, there are very few who directly list and open stores.

Of course, this is also thanks to the face of Mr. Huo and the charter king, after the two of them told the relevant bigwigs one after another, in order to encourage patriotic businessmen, they directly spoke and allowed them to buy shops and start business.

After seeing the signboard of the store, the smart person immediately stepped forward to ask the salesperson who was engaged in hygiene and maintenance inside, and after knowing that it was indeed the store of Kirin Electronics, there were people waiting in line at the door.

Good guy, after a night's hard work, when the store officially opened, there was a long queue of at least three or five hundred meters.

Originally, a store had an average of 1,000 cassette recorders, but when they saw this, the salesperson immediately sent someone to ride a motorcycle and run to the warehouse quickly, calling a large truck to transport the goods quickly.

Well, during this time period, it is basically in big cities such as Beijing, Shanghai and Guangzhou, and landline phones are not so easy to popularize, and there is no match in the store, so you can only rely on the original way to deliver messages.

As a result, on the first day of business hours, everyone saw what is called crazy buying.

People who buy tape recorders pay directly for the tape recorder, don't say anything, buy it and leave.

If it weren't for the repeated statements that if there was no queue, everyone would not sell, and the payment windows and counters would have been crowded.

From opening at 9 o'clock in the morning to closing at 9 o'clock in the evening, a full 12 hours, people stopped selling non-stop, and five store assistants and warehouses came to support people, more than a dozen people in each store, all of them were directly tired and paralyzed.

Fortunately, there are no fake tickets now, otherwise in such a tired state, God knows how much fake money will be received.

But when it came time to settle the bill, everyone couldn't believe their eyes when they saw the sales!

Huo Jianning, who got the summary, immediately called back to Xiangjiang: "Jun Shao! We sold a total of 50,000 tape recorders on the first day! A total income of 12.5 million yuan! It's amazing! It's crazy!"

In just 20 cities, an average of about 2,500 units were sold in a day, no wonder the three cashiers were paralyzed by exhaustion, such a great intensity, everyone had to be paralyzed!

Huo Jianning has been in the mainland for more than half a year, of course he knows what concept 12.5 million is for the mainland, it is simply an unnatural operating income!

On this first day alone, the cost of advertising was almost half of the money!

Yin Jun was also surprised.

Kirin Electronics' maximum annual production capacity is 16 million tape recorders, but in the last two months, it has been produced at half capacity, with a monthly output of less than 700,000 units.

sold a full 50,000 cassette recorders in one day, and in the case of such a common low income in the mainland, Yin Jun can only sigh, it really shows how eager everyone is for popular new things after decades of suppression!

The employees of the directly managed store originally thought that after the first day, more than half of the enthusiasm that should have been consumed was consumed, and the second day would definitely be easier.

Unexpectedly, the clerks came to work by bicycle the next day, and as a result, they didn't ride the queue for three minutes, and they were so depressed and nervous that they almost cried.

But there's no way around it, you can't buy something from someone else, you sell it, right?

With yesterday's preparation and experience, they still had to take it easy, and deliberately slowed down the data a little, and the sales volume the next day became 40,000 units.

On the third day, 30,000 units were sold.

On the fourth day, 30,000 units were sold.

From the fifth day, the sales volume slowly dropped to less than 30,000 units, and on the sixth and seventh days, it will decline a little.

Rao is so, more than 230,000 units were sold in the first week, such an exaggerated figure, I am afraid that only the radios with the largest price discount can be compared!

Nowadays, the mainland is not an era when rich people are everywhere, they are generally poor, and more than 230,000 families can spend two or three hundred yuan to buy large items, which is definitely a big thing!

But it happened!

The sales of Kirin Electronics' cassette recorder exceeded 58 million yuan in a week, reaching the official exchange rate of 190 million Hong Kong dollars, and the news was transmitted back to Xiangjiang, and the major factory owners in Xiangjiang were simply boiling!

Nima!

I didn't know that such a poor place could still make money by selling goods so much!

If I take my products to the mainland, won't I be able to make a lot of money in the same way?

For a time, there were more than 70 businessmen who visited Mr. Huo in three days, almost setting a record for the total number of people from this year's Spring Festival to the present!

……

(No exaggeration, Yan Wu tape recorder was so popular at the beginning.) ）

(I have only one word for the past 11.11: Poverty calms me.) ^_^）