Kane is a Portland-based newcomer who has just graduated a few years ago.

In the first few years of college, the Americans actually had a very hard time.

Because on the one hand, I just started working, and my salary is very good, and on the other hand, I have to repay the tuition loan.

So there aren't a few of them who don't use credit cards to get by.

Tuition fees in the United States are unimaginably high.

In order to complete their studies in college, more than 60% of college students will choose to take out loans to pay for tuition.

A large part of the reason for this is that the parents of these people are also burdened with a lot of loans and have little ability to help them.

Weird, right?

In fact, there are certainly many rich Americans, but there are even more poor people.

Those who earn money all day long to eat and drink are simply too much.

And many people, including middle-aged people, are not so delicate in terms of expenses.

Because they are accustomed to paying in installments, their concept of money is actually very weak, and it is only when it comes to the repayment date that they find out, when do I need to repay so much money?

It's true for parents, and it's true for young people.

It is precisely because he has no money that Kane, as a movie fan, has to be even more budget-conscious about watching movies, and only watch one of the best movies every month.

Although it is now May, Kane has already decided on the movies he will watch in the next two months.

In June, Spielberg's ".

In July, Warner Bros.'s Superman 2.

Oh, by the way, in May he went to see a movie from the distant Asian Xiangjiang, and his friends said it was particularly good, and I highly recommended him to watch it.

This movie is called "Red Fan District", the name is a little strange, but it is very good-looking, the fights are exciting, the plot is funny, if the actor can be replaced by Americans, then he can give 95 points.

It was a little early to leave work today, so Kane turned on the microwave to warm up the pizza that had been in the fridge last night and turned on the TV.

Kane likes to watch ABC, which is a very original TV series that is not too bloody and violent, which is perfect for a bland, somewhat cowardly young man like him.

"Ding!"

The sound of the microwave finishing its job sounded.

Kane quickly took out the hot and fragrant pizza, then made another cup of instant coffee, and sat comfortably on the sofa, waiting for the TV series to start later.

What was the plot of yesterday's TV series?

Let me think......

I grass!

FK！！

Originally, this was a light-hearted romantic comedy, but Kane suddenly saw a picture that shocked him inexplicably.

A man in a special police uniform dragged a woman trapped in an elevator out.

The moment the woman's feet left the elevator, the entire elevator fell down with a "bang".

This long shot follows the elevator as it rubs against the rails until it crashes to the ground with a "boom", creating a cloud of dust that looks like a substance.

Under the shock wave, several special police officers on the first floor covered their ears suddenly.

Just when Kane was still thinking about the elevator that kept falling, suddenly the camera changed again, turning into a very large Mercedes-Benz bus, speeding straight on the empty road, and the place where the camera swept was obviously less than 100 meters in front, there was a super large section of more than ten meters long.

At this point, the soundtrack went from soothing to tense and solidified.

The camera first probed downward, and then violently shot upward, this tall bridge and the section on the highway seemed so clear.

And the bus that is rushing towards the section looks so small.

A group of people in the car, no matter who they were, had varying degrees of panic on their faces, and even many of them were already desperate.

"Oh God!"

Knowing that this was not the case, Kane also began to get a little nervous, and subconsciously muttered.

The camera turned to the speeding bus again, only to see a man suddenly leaning down and hugging a woman who was driving, and the car broke the "END" sign in an instant and flew directly into the air.

The background music disappears at this moment.

The picture freezes at this moment.

Only the figure of the bus soaring into the air was left.

Then the TV screen went dark.

In the darkness, a nameplate that seemed to be made of stainless steel surrounded by flames suddenly flew out, and with a "poof" sound, it was directly nailed to the middle of the screen.

“Speed”

Then, two lines of words carved from steel in succession were pasted below.

"On July 17th, the global synchronization will be thrilling!"

"The speed of life and death is waiting for you to experience. ”

To say that this is a slightly hideous picture, Kane is the first time to see it.

But this feeling, combined with the tension just now, Kane instead has a "this ad is coherent" thought.

Yes.

Kane has now seen that this is an advertising film for a movie.

In this year, there were basically no advertisements for movies.

Usually the most advertising they do is to put up posters everywhere and then publish them in newspapers, and invite celebrities to appear on some programs, and that's it.

Advertising with movie promos is a very money-burning behavior, which film company is so rich?

You know, even last year's popular "Raiders of the Lost Ark", there are no TV commercials!

But what about this one?

Opening on July 17......

Hey?

Isn't this the opening time of Superman 2, which was announced a few days ago?

How did this movie get together with it?

Thinking about the two wonderful trailers just now, and then thinking about the heroic body of "Superman", Kane shook his head unconsciously.

Fighting in the ring with "Superman 2", I really don't know if it's ignorance and arrogance, or is it really expected?

It's just that looking at this trailer is so smooth and refreshing, if you don't fight with "Superman 2", you can consider watching it.

Thinking so, Kane didn't actually take it to heart.

It wasn't until the next morning, when he took the subway to work, that he saw the trailer on the subway, on the TV on the hanging wall of the mall, and on the TV in the light lunch restaurant, that Kane was really surprised.

The most important thing is that these three TVs are not the programs of one TV station on weekdays!

Portland isn't your typical megacity!

What kind of film company is willing to put such a large price and such a dense advertisement?

Thinking back to the scenes of this trailer in his head, Kane shook his head unconsciously.

The leading actors seem to be Asian, and such a movie still spends so much money on publicity, I really don't understand the market situation, and I lose money in vain!

……

Like Kane, there are also Hollywood's Big Six.

Especially Warner Bros., which is going to fight in the ring with "Life and Death".

George Harding watched the first one-minute commercial of "Life and Death" several times, laughed, and said to Jost, vice president of Warner Bros. next to him, "What do you think of this commercial?"

"It's not bad, it's a master of editing. Although there are only two episodes, it is also quite touching," Yost said, "Especially the part where the bus is vacated, the whole long shot follows the shot, and the broken bridge and the car are completely filmed, which is very shocking." ”

"If even the trailer is not exciting, how can they have the courage to compete with "Superman 2"?" George Harding laughed again, "Actually, Yin Jun is still relatively talented, such as "Police Detective School" is good. But he succeeded once, and it was a bit of a puzzling bloat. If you want to make a blockbuster movie, does he have the ability to control it?"

"yes, I heard he was making a movie for the first time. Yost also shook his head, "This kind of blockbuster that cost more than 20 million US dollars must have a good controller, so that the lens language can be well grasped and the storyline can be controlled." Yin Jun is a newcomer, do you think that if you know how to write a screenplay, you can make an excellent commercial movie?"

"Hehe, it's more than $20 million now. George Harding said, "I just asked a friend, this time Kirin Group has dropped at least 30 million US dollars in publicity funds, and will intensively place various advertisements around the world! Get at least 60 million US dollars!"

"He really dares to spend money!" a hint of disdain flashed on Yost's face, "In fact, the best thing to do for this film is to stagger with "Superman 2", and then with the strong distribution ability of Disney and United Arts Films, it won more than 20 million box office in the first opening weekend. And then in the end, the North American box office broke 50 million dollars, and then they were almost half the cost.

Later, Disney and United Arts Films can also distribute it to Europe and South America, and with their ability, they can still get a share of 10 million US dollars. Add to that the overall income of Hong Kong and Asia, and they might be able to make a little bit more. Now...... Hmph!"

"Now they can recoup half of the cost, which is good. George Harding picked up Deli's subordinate.

"Anyway, do we need to add some publicity expenses along with it?" said Yost.

"No need. George Harding waved his hand magnificently, "The shooting cost of our "Superman 2" is more than 23 million US dollars, and the original publicity and distribution cost is more than 8 million, and the cost has reached about 32 million. If we follow in their footsteps, of course, the Kirin movie will lose a lot, but we will also lose a lot!

Yost nodded when he heard this.

George Harding has not yet said that with the strong attraction of the "Superman" comics and animation, as well as the good reputation of "Superman 1", the fame of "Superman 2" has long been hit.

You don't have to be too deliberate to promote, fans themselves will spontaneously promote "Superman 2".

Moreover, this time, Yin Jun's large-scale advertising, on the contrary, in another aspect, is contrasting how powerful the opponent of "Speed of Life and Death" "Superman 2" is, forcing them to spend a lot of money on advertisements in order to hope to keep up with the footsteps of "Superman 2"!

Remember the mobile version URL: m.