The first promotional trailer, regardless of whether it will attract fans to the cinema to watch "Life and Death", but at least the influence is there.

In addition to trailers, there are also advertisements in paper media, advertising in print media...... Under such intensive publicity, almost everyone in the United States knows that there is such a movie from Xiangjiang that will be released on July 17.

Well, fight in the ring with "Superman 2" and fight each other face to face.

Many people are not optimistic about this obscure movie, although it was said in some trailers that the screenwriter and director of "Life and Death" are the screenwriters of the upcoming "."

Of course, they prefer to appreciate and like the Mighty Superman who has been with them for decades.

But some people like it.

The North American CEO of Mercedes-Benz personally made a phone call to the headquarters, and the headquarters immediately called the president of the Asia-Pacific region, and then the phone called Yin Jun's office.

"Jun Shao, the trailer you made is really good! I think you can be more careful, and then shoot the BUS prop more carefully and concretely!" Mercedes-Benz's Asia-Pacific boss Meissen said bluntly, "As long as you can add some shots of our Mercedes-Benz trademark, then Mercedes-Benz is willing to subsidize you with 3 million Hong Kong dollars!"

Boy.

When I sponsored it, I only had a car and 1 million Hong Kong dollars, but now in order to add some shots, I directly offered 3 million.

But if you think about it, you will understand that Mercedes-Benz is in the limelight.

As long as you see that trailer, you will definitely see the big trident outside the mighty BUS for the first time.

Such a conspicuous and unforgettable promotional film can be regarded as Mercedes-Benz's own advertising film, and the effect is better than the advertising film.

What's even more powerful is that Kirin Films spent 30 million US dollars to make a full 2 months of advertising, how many times does the Mercedes-Benz BUS car appear, which is equivalent to how many advertisements?

Compared with such an effect, Mercedes-Benz only gave 3 million, and it was Hong Kong dollars, which was extremely stingy.

So Yin Jun directly refused, "Although there are more thrilling things in the future, we will not overemphasize the Mercedes-Benz brand, but focus on the plot." ”

Meissen instantly understood, "5 million!"

"Well, I can think about it. ”

"8 million!"

"If the price is right, it's not impossible to add a few more lenses. ”

"10 million!"

Speaking of this price, Meissen was already begging for mercy, "Jun Shao, that's all I have to do! Mercedes-Benz has never paid so much for an advertisement!"

You can lie to the ghosts!

Yin Jun thought disdainfully.

10 million Hong Kong dollars, that is, more than 2 million US dollars.

Mercedes-Benz asked Harrison Ford to shoot an endorsement advertisement last year, plus the production cost, more than 3 million US dollars!

It's just that he also knows that it is definitely a surprise to get 10 million Hong Kong dollars for product placement ads like this.

If it weren't for the fact that the trailer worked so well in the United States, how could a shrewd German offer such a high price?

Wait a minute.

Advertising performance......

Yin Jun suddenly remembered a very classic advertisement.

He immediately said to Meissen: "Meissen, do you believe in my advertising ability?"

Meissen was stunned for a moment, but after a while, he nodded and said, "Diamonds are eternal, and one will last forever." I don't care about how long it lasts, I only care about what I once had. …… The person who can create such two classic advertising words, I believe that you are definitely a handsome person in the advertising industry!"

"Do you want a classic ad that can blow up all the car publicity in the world?" Yin Jun asked.

Meissen didn't react for a moment.

When he understood what Yin Jun meant, he nodded hurriedly: "Don't be a fool!"

"That's good!"

Yin Jun said, "10 million US dollars, I'll help you shoot it." Two days later, you just have to watch the film. ”

Meissen's eyes widened, "Jun Shao...... Your price at this ...... Robbery?"

"You just say if you want to!" Yin Jun said in a good time, "I'll give you half a day to think about it, if not, I'll go find another company." When the time comes, they will steal your market, don't blame me for not being kind. ”

"Can you tell us about the content of the advertisement?" Meissen listened with itching and nervousness.

"The most important thing in advertising is creativity, can I tell you about it now?" Yin Jun asked rhetorically.

Meissen smirked, "I was negligent...... Are you sure you want $10 million?"

"Well, no discounts. Yin Jun replied.

"Okay! you wait for me for a few hours!" Meissen made up his mind and hung up the phone.

……

Portland, USA.

Since he saw the trailer of "Speed of Life and Death" a few days ago, Kane has been seeing the advertisements of "Speed of Life and Death" every day in the past few days, which has made him feel a little bored.

But there's no denying that Kane has memorized the face of the handsome mixed-race male lead, and then the Oriental woman who drove.

In fact, Kane recognized it the next day, and the oriental woman with a somewhat familiar face was not Alice, the heroine of "Resident Evil"?

Kane isn't a pure comic book fan, nor is he a die-hard zombie movie fan, so he's not very familiar with Alice.

Compared with him, many colleagues respect Alice, and feel that they have finally waited for Alice's first movie, and she is also the heroine, and she must go to the idol to cheer for her.

To be honest, Kane doesn't understand their obsession, isn't it just a comic book character, and this heroine is still Oriental, can she be attracted by our American female stars?

After work that day, on the way to the subway station, Kane inadvertently saw a familiar face on a large screen outside a department store.

I grass!

How rich is this Kylin Satellite TV!

Why do you advertise "Speed of Life and Death" all day long?

With so much money, how good is it to give us poor people?

Seeing the handsome face of the actor of "Speed of Life and Death" filmed in close camera, Kane complained while complaining, but he had to admit that this man with white blood is indeed strong and handsome, and he can definitely make a group of little girls scream.

In fact, Kane also heard some girls on the tram say that they wanted to see this movie for the handsome and handsome male lead.

Kane had already seen the advertisement for "Speed of Life and Death", and after complaining, he was about to leave, when he suddenly saw the camera move away.

"What do you mean?"

After the camera retreated, Kane found that the actor in a blue T-shirt was actually standing in the rearview mirror of two heavy trucks side by side.

On the front of the two glittering heavy trucks, the Mercedes-Benz logo is very conspicuous in the sunset.

And the figure of the actor standing on the heavy truck with his hands on his chest is really handsome.

The next moment, Kane also found that the camera was constantly receding, revealing the toned figure of the male protagonist in black jeans......

Wrong!

Wrong wrong!

It's not the camera moving backwards, it's the car driving backwards!!

Kane was sensitive enough to discover the secret of this lens.

However, Kane immediately did not care about this.

Because he was dumbfounded to see that although the two trucks were maintaining the same speed, they were slowly separating.

I grass!!I grass!!

Why don't you hurry up and stand on a car with your legs crossed?

I'm going to fall!

Yes!?

Splitting legs?

Word horse!?

I hastily ......

FFFFFFFFKKKKKKKK！！

When Kane found that the two cars were at a certain distance from each other, he stopped separating and continued to retreat, and the whole person was stunned.

Because the actor is still holding his hands in front of X, splitting his legs into a line horse, his legs are in a beautiful straight line, and he keeps retreating with the two cars.

What the is this......

Absolute!!

Kane thinks he is an absolutely normal straight man, but at this time he can't help but almost drool.

It's so handsome!

It's handsome!!

How can there be such an advertisement, such a spectacular and beautiful advertisement, who came up with it!?

Kane's mind was agitated, and he didn't know what to say.

The camera turned from the front to the side at this time, and the Mercedes-Benz logo was more eye-catching, but Kane had no second impression in his heart, only the cool one-word horse hero.

"Suck and slip ......"

Kane suddenly heard a snort, and he looked to the side in surprise, almost not startled.

The one who sucked the saliva was a fairly beautiful white-collar woman, but more importantly, I don't know when it started, there were already a lot of people around him.

Everyone looked up at the big screen of the mall, all of them were horrified, excited and obsessed.

……

Such a situation is constantly playing out in every relatively important country in the world today.

One of the most common pieces of feedback Mercedes-Benz received was "FK!

This is not a compliment from one or two people, but a collective compliment on a global scale.

Almost all the people who have seen this advertisement, except for the exclamation, are explosive, rude, and the reputation is extremely good.

Even the discerning media people and commentators can't help but praise the Mercedes-Benz advertisement, which is simply invincible!

This "great split advertisement" doesn't need to rely on any fame at all, and uses that unexpected, fresh and refined creativity to kill all the current advertisements in this world in seconds.

According to Nielsen statistics, whenever there is a time when this ad is broadcast, the ratings are the highest.

A data research company even said in the evening program that Mercedes-Benz will definitely become the best-selling heavy truck this year with the advertising of this model.

And the two trident symbols that shine anytime and anywhere will become eternal memories in people's hearts, just like the Xiangjiang actor.

Among the soundtracks, it is actually the single "Only time" sung by a generation of diva Teresa Deng herself, the music style is melodious and far-reaching, and full of ethereal, which is a perfect match for advertising!

It is no exaggeration to say that Mercedes-Benz's advertising and marketing this time are worth at least 500 million! No automobile company can compare with them in advertising!

The headquarters of Mercedes-Benz in Germany, after receiving these feedbacks, simply smiled from ear to ear.

Although the cost was a bit higher this time, such an adventure was finally successful, and it was an unprecedented success!

It seems that there is still a reason why it is expensive!

They immediately called Meissen and asked him to express their gratitude to Yin Jun and actively get along with Yin Jun.

If there are any classic advertisements in the future, please tell Mr. Yin Jun, money is never a problem, Mercedes-Benz is looking forward to his next cooperation!

Having received this call, Meissen was finally greatly relieved.

Mom.Egg!

The old man made the right bet this time!

A genius is a genius, this guy was born to be worshipped!!

……

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