Chapter 645: Continue to dominate
It is also a little emotional, Yin Jun has been in Xiangjiang for two and a half years, and the most successful thing he has done is not his favorite entertainment industry, but the animation industry. Pen & Fun & Pavilion www.biquge.info
The animation industry, with "Kirin Weekly" as the main body, comic books as branches, animation as branches and leaves, and Transformers toys as an extension, is now a very complete industrial chain, which has brought a lot of wealth to Yin Jun.
Yin Jun's net worth has now been estimated at 4 billion Hong Kong dollars, half of which was brought to him by "Kirin Weekly".
Moreover, many newspapers and publications feel that this price still underestimates the value of "Kirin Weekly".
This is also thanks to Yin Jun being an otaku in his previous life, in addition to movies, television and variety shows, he also likes to watch cartoons, likes to read comics, and likes to ponder the plot, otherwise where could he have such a deep heritage and confidence, directly killed "Kirin Culture" to Japan, and dominated Japan, the country of comics?
For this kind of "not doing business" behavior, Yin Jun did not feel wrong.
Because he knows that in the future, a single independent production company will not survive.
The film company must be placed in a media and entertainment group with security in order for it to flourish.
Of the seven Hollywood majors in the previous life, who didn't have an entertainment group as a backer?
The non-existent United Arts, Columbia, MGM, etc., were all annexed.
Even Huaguo is the same.
Needless to say, who is behind Wanda Pictures, Guangguang Media is supported by Ma Yun, Bona has Sequoia Capital and Jingwei Venture Capital behind it, and the rest of Shangying and China Film are all state institutions.
The only Huayi brothers, after the big capital of major film companies entered the market, also began a series of declines, and when Feng Luoya finished filming the five films, it is estimated that without this Optimus Prime, they will soon be reduced to the second line.
The film companies in Hong Kong are a typical example of the opposite.
No matter how good you are at Shaw Brothers, Golden Harvest, New Art City, Yongsheng, etc., you just can't survive when you encounter a bad environment.
It's not like my Hollywood studio, when the film market is sluggish, I do the peripheral market, and I rely on my own record labels, TV stations and media organizations to tide over the difficulties.
Your film company in Xiangjiang only has movies, at best, there is a record company in Xinyibao in Xinyicheng, but these are useless, and if you rely too much on the results of a single market, you will be finished when you encounter big external risks.
Therefore, Yin Jun firmly remembered that when making movies, you can't just make movies, there are too many obstacles encountered, and the foundation is not solid, and there is no ability to resist external risks at all.
Now that "Kirin Weekly" has been established and developed, Yin Jun has good resources for comics, animation, and peripheral products, which is undoubtedly a great supplement to the entire entertainment group.
Although there is no metamorphosis like Marvel, at least Yin Jun can firmly control the entire Asian animation market, and no one can fight with him.
In particular, "Kirin Weekly" was born in Xiangjiang, and there will not be much resistance from Japan and South Korea, nor will it be in the mainland, let alone Southeast Asia.
If it is replaced by Japanese and Korean comics, there is not much possibility of entering China at all - the three major migrant comics in the future, plus super classics such as "Bleach Reaper", "Gintama", and "Attack on Titan", will not be able to sell and develop in China smoothly, and this is definitely a sad thing for Japanese manga artists.
Because of the Chinese market, then they can have more than 5 readers of the Japanese basic market, so they can attack and retreat, and they have a lot of leeway.
It's a pity that no matter what the reason, no matter how much Chinese manga fans like Japanese manga, they can still only gain huge popularity on the Internet, and there is no way to convert it into real rewards.
Similarly, it is impossible for Chinese comics to enter the Japanese and South Korean markets, not to mention the difference in thinking, just talking about the degree of hatred of Japan and South Korea towards China after 2010, it is impossible for Chinese domestic comics to develop in their countries.
Yin Jun knew his development direction from the beginning, and he also knew the benefits of developing the animation industry in Xiangjiang, a unique place, so even if he liked movies the most, he also had a strong memory of desperately making comics in the past two years.
So far, Yin Jun has written down about 60% of the content of the 50 or so classic Japanese manga in his mind, and as soon as he has new inspiration and recollection, he will immediately write it down.
Of course, in addition to the first few episodes, there is more of a content outline, after all, no one can write down every bit of it, which is simply impossible.
Under such circumstances, the project was established in April this year, and the production of three new manga officially began in May, and after about 5 months of hard work, it was finally time to meet the manga fans.
As a person who likes comics, Yin Jun has read many of the original versions of the three major Japanese manga weekly.
So he also learned some marketing strategies.
In June, the wind began to be blown, saying that it was to celebrate the first anniversary of "Kirin Weekly", and three new comic series will be launched soon.
Then at the end of each issue, some graffiti will be provided, some fragments, hooked comic fans not to want, I don't know how many people wrote to the editorial office of "Kirin Weekly", enthusiastically calling for these three comics to be serialized as soon as possible.
In the first three weeks of August, Kirin Weekly has announced the names of the new comics to be serialized, namely "The First Divine Fist", "The Little Master of China" and "City Hunter".
The audiences of the three are different, but to everyone's surprise in the editorial department, the most popular and expected is actually "The First God Fist" with boxing as the theme, rather than "The Little Master of China" with cooking as the king, and the hilarious and ambiguous "City Hunter".
Of course, these are just previous surveys, and their true popularity depends on their performance after twenty or thirty episodes.
Japan's three major manga weekly, don't look at the quality of the day, there are constantly new works emerging, but in fact, the competition is very fierce.
Usually a newcomer comic, after five weeks of serialization, there will be a competition, based on the questionnaire sent back by readers, and if the last few performers are included in the key observations.
Then after the second five weeks, that is, after the tenth week, there will be another evaluation and scoring, and if the reader's impression still does not change in the slightest this time, then the rookie manga will be finished in the next few weeks.
The performance is relatively better, but it is moved to semi-monthly and monthly magazines.
For famous artists, it will naturally be more relaxed, but basically it is doubled, 10 weeks and 20 weeks is a critical point, and if not, the works of famous artists are not negotiable.
However, the rumor that the legendary "Saint Seiya" was cut in half and is only popular in the mainland and not popular in Japan is very absurd.
This kind of halving system of Japan's three major manga weeklies is really cruel to readers, but since Yin Jun started making comics, he knows that such a system is absolutely indispensable for a manga weekly company.
Since it is a commodity, it cannot be based on niche groups.
Do what the public likes, cut what the public doesn't like, everything is based on sales, ruthless, this is the business standard of Comic Weekly.
It's not just Comic Book Weekly, isn't it the same for future American TV series?
More than ten seasons with high ratings can continue to be produced, and those with low ratings will end in one season, and even those that will end after three or five episodes.
Every mode of operation is not formed overnight.
Whether it is a comic book or an American drama, these modes of operation are decades of comparison and experience, and they are finally used.
Therefore, they exist for a reason.
When Yin Jun does related entertainment industries in the future, he will definitely learn from their practices.
but
Not now.
Now the comics that Yin Jun has taken out are all selected and tested by hundreds of millions of comic fans, so Yin Jun doesn't have to worry about whether they will be unappetizing and hated by comic fans.
These three new manga are definitely bestsellers, but they are not the same.
In fact, "Kirin Weekly", which went on sale in the first week of September, confirmed Yin Jun's judgment.
As the most important market, Japanese manga fans gave the most enthusiastic evaluation for the first time.
"I've been looking forward to Mr.'s new work for a long time, it's really wonderful, it's really good-looking!
"I'm already numb, it's not strange that a cartoonist can make a good-looking comic, and it's possible to have two or three copies, but like Mr. Yin Jun, one person can do the scripts of 13 comics, and the books are so good-looking, there is no second person who can do it!"
"Hey, has my family's Yin Jun's style changed? A slut like Han Yuliang is really funny and hateful, but I like it!"
"To be honest, after watching "Little Master of China", I went to a Chinese restaurant and ordered an egg fried rice, which was even more delicious than usual!"
"Boxing is not such a popular sport for us Orientals, but after watching "The First God Fist", I have been moved, looking forward to a step of progress, looking forward to his success!"
"Wow,Three more comics have been added.,Originally, I didn't like to reduce the number of serial pages of the previous 8 comics.,But now it seems,My worries are unnecessary.,Although the length has been reduced.,But the excitement is still the same.,Come on,Mr. Yin Jun!We will all support you!"
“……”
Japan, South Korea, Treasure Island, Malaysia, Hong Kong, Singapore......
The feedback came back and was all praised.
Originally, many comic fans were looking forward to and worrying, and a group of editors and artists in the editorial department also had such worries.
Because habits are not easy to change, I have read the length and content for a year, and suddenly stuffed three new comics in one go, whether everyone can accept it or not, this is a very necessary consideration.
But out of superstition about Yin Jun, when they were doing it, they didn't pay special attention to these, they just wanted to make the comics better, so that they wouldn't ruin the boss's good comics because of their own mistakes.
Now that the results are out, they are not only happy, but also greatly relieved.
On the one hand, it is the first victory of these three comics, and on the other hand, it is also the eight comics that have been serialized for 50 pages per issue and a year in a row, so I can finally reduce the length a little and take a breath of relief.
Although Yin Jun has a grasp of the specific outline and the trend is not wrong, he has to draw more than 50 pages of manuscripts every week, and he has to prepare to save the manuscript to deal with emergencies, which is an invisible mental pressure for both artists and screenwriters.
It's a big plus to reduce the length of the article by about 23% every week, at least not to be busy day and night.
The success of the three comics, Yin Jun cares not only about the comics themselves, but also about more things.
For example, as early as June this year, the number of publications of "Kirin Weekly" and single books has risen, "Kirin Weekly" has risen from 8 million copies per issue to 12 million copies, and single books have risen from the original 18 million copies to 22.5 million copies.
The increase in the number of releases did not lead to unsalable, and although not all of them were sold out on the first day, they were sold out within at least four days, showing a strong fan effect.
Thanks to the increase in the number of printing, the printing cost of "Kirin Weekly" has dropped sharply from 1.3 yuan to 1 yuan, and the cost of each single book has also dropped from 2 yuan to 1.5 yuan.
Don't underestimate the price drop of such a few cents, it is calculated that the printing cost has dropped by more than 30%.
With the addition of 50% of the number of additional volumes issued in a month, the average pre-tax profit of Kirin Weekly and the single book in one month has skyrocketed from 50 million Hong Kong dollars to 90 million, basically doubling!
With the addition of three new comics, not only will the single book immediately increase by millions of copies, but it is also time to put the expansion of the circulation of Kirin Weekly on the agenda.
At the same time, "Kirin Weekly", the king of comics, once again consolidated his position and distanced himself from other opponents, which made Yin Jun the happiest.
In this world, only the first can get the most attention and get the greatest benefits.
In particular, "Kirin Weekly" does not have a strong backing, and can only struggle on its own, the more it cannot follow the crowd, and must become the mainstay.
Otherwise, Yin Jun would not have launched three classic comics in one go.
And that's not all, in order to completely consolidate the position of Kirin Weekly, Yin Jun's initiative to release three new manga every year will continue for many years!
……
(80000 collected, expect more old men to subscribe!Don't deliberately ask for a monthly pass, don't deliberately ask for a reward, kneel and beg for the most basic subscription!!)