Why is Yin Jun's first factory in the mainland a tape recorder factory?

The boy didn't do it on a whim, he had a plan. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The purpose is very simple, he wants to find a way out for the singers in Xiangjiang.

Xiangjiang is still too small to accommodate so many singers, and once their foreign markets are cut off, it is obvious that these singers will have to be wiped out.

To be honest, Yin Jun doesn't particularly care about singing.

In his previous life, his main focus was on film and television variety shows, and he invested the most effort and feelings.

But it is undeniable that if there is no music in a person's life, it will be much less colorful.

After all, you can't watch movies and TV all the time, but you can always listen to music.

Therefore, Yin Jun also listened to too many golden songs, and there were more than 300 pieces of music looped on his computer alone.

When a person listens to these more than 300 songs for five or six years, basically Yin Jun can sing them all.

The songs of Xiangjiang and Baodao singers account for 80% of the songs in Yin Jun's song list.

After 2008, when the computer network was almost all over the country, and even Chou Dong's records could not be sold for more than 1 million copies, in fact, records and tape music could already be declared dead in China.

After 2015, thousand-yuan smartphones emerged in an endless stream, and when almost every young person over the age of 18 in China had a smartphone, the physical record industry had no way to do it.

It is only in Europe, the United States, Japan and South Korea, where copyright protection is good, that a "miracle" of selling millions of copies of an album can occur.

In Huaguo, it can be sold hundreds of thousands of times on online cloud music, which is already at the level of a big singer.

So basically since 2008, if a singer wants to make money, either you go to variety shows, or you participate in commercial performances, and finally you hold your own concert.

The risk of holding a concert is even greater, except for Zhang Xueyou, Wang Fei, Chou Dong, Chen Yixun, Jolin Tsai, Liu Dehua and other kings and queens, the rest of the powerful singers may not have many places to buy your account.

And as long as the show organizer loses money for a few shows in a row, then your reputation will fall rapidly, and no one will ask you to hold concerts anymore.

It is also the most cost-effective variety show and commercial performance.

The appearance fee for variety shows is rising year after year, and the remuneration for participating in a season ranges from hundreds of thousands to millions to tens of millions, which is like crazy.

Commercial performances are also very reliable, if you are famous, then casually invite you to sing a song is 200,000 or 500,000, and the whole country runs down like this, and you can easily get 10 million or 20 million.

But!

Yin Jun always felt that it was really sad for a singer to make money like this.

But this is a dead knot that there is no way to do.

Before China has developed to a certain stage of civilization, piracy is definitely a problem that cannot be avoided, and Yin Jun can still think of some ways to stop movie piracy, but for low-tech things like CDs and tapes, you don't have much ability to block.

Especially in the age of the Internet and smartphones, no matter how good people are, there is no way to stop the spread of pirated music.

Therefore, if a singer wants to survive and continue to make his own music, he must rely on the above means to support himself.

For example, Xue Zhiqian, in order to continue singing, opened a hot pot restaurant, did a small business, and resold real estate...... Wait, all the money earned is going to make music.

When you have money, you can continue to make music.

If you don't have money, what other musical ideals are you talking about?

This fact is very cruel, but the singers have to face it.

However, Yin Jun, with 40 years of experience ahead of this era, is not without any way in this era when there is no Internet at all.

There is only one way.

Lower prices.

Take the popular music tapes of the 90s, Xinghua Bookstore and regular video stores sell 10 yuan a plate, and the effects, covers and lyrics list are very good.

At this time, the effect of pirated tapes was only 60% of the genuine version at most, but their price was 6 or even 5 pieces.

Moreover, the people who pirate the version are quite thoughtful, and often make some kind of compilation, that is, to gather all the good songs of one singer, or to gather the good songs of seven or eight singers -- especially the latter one, which is absolutely impossible to do with the genuine version.

In the 90s, not to mention that students didn't have much money in their pockets, even adults had a salary of about 300-500 yuan, and the difference between 10 yuan and 5 yuan was still very big.

As a result, pirated tapes accounted for at least half of the sales.

But in this era, singers are basically still well fed.

Well, it can only be said that it is full, because all the big heads have been divided up by the three major groups, and only a little is left for the singer and the record company to which he belongs.

The Huaguo Record Corporation, the Huaguo Audio and Video Publishing House, and the China Media Audio-Visual Publishing House, as well as dozens of local audio-visual companies under their subsidiaries, have formed a huge network that handles all genuine records, tapes, and CDs.

The domestic private record companies are a little better, at least two or three percent of the revenue.

Foreign and porters do not have any right to sell themselves, except for giving them a share or selling out.

They are also powerful enough, no matter what big star you are, the price fluctuation is very small, basically 100-5 million an album buyout, love to sell, I don't have to sell it.

If you divide it, you can sell 10 million tapes, and you can report 1 million tapes at most, or even 200,000 or 300,000 tapes.

That's why I said that those in China can barely eat enough, and those who come abroad and Hong Kong can only eat some residues when they come to China.

The most typical example is that Ren Xianqi once said that his first album "Too Soft Heart" in the mainland became popular all over the country, and the genuine and pirated version sold more than 100 million copies, but he didn't get a penny.

Not only did he not get it, but the record company got less than 5 million.

And these three major companies in Huaguo have earned hundreds of millions of profits.

Even more exaggerated, if the album is too famous and the support is too high, I want to release it, but the price is not negotiable, and you don't give me the license, then I will transcrib it myself and sell it myself, regardless of you

Cow, right?

That's it, you can't do anything about it!

Because the Chinese government will not accept this kind of complaints and accusations, these companies are state-owned enterprises, and you can't do anything about them!

That's what happened in the '90s.

However, it is 1980, and the situation is a little different.

First of all, the first one, Huaguo Audio and Video Publishing House was established in 84, and China Media and Audio-Visual Publishing House was established in 86, and now only Huaguo Record Corporation is in operation, and the "opponent" to deal with is much simpler.

Then, the 80s were actually a very simple era.

People in this era, except for unknowing, do not have a strong awareness of piracy.

In addition, the severe crackdowns have also frightened those who want to commit adultery and criminal crimes, and the phenomenon of large-scale piracy of audio-visual products has not yet occurred.

And technically speaking, they can't do pirated copies without the help of people from Xiangjiang and Baodao.

In the 90s, unscrupulous businessmen from Baodao and Xiangjiang brought in technical equipment, and pirated tapes spread rapidly.

As for the pirated CDs that entered China in large quantities, they were originally produced in the Philippines, Malaysia, Thailand, and other places, and they were all made by merchants from Baodao and Xiangjiang. -- They were also smart, and it was illegal to produce locally, so they moved to other places to do it, but when the mainlanders mastered the technology, the pirated copy market would not have their share.

It is precisely because of these conditions in the 80s that there is a feat of Tian Gemei, the female Li Lingyu buying five or six million tapes at every turn, Fei Xiang selling tens of millions of tapes, and the little girl Zhu Xiaolin can sell more than 2 million copies of a children's album.

Of course, the fact that these people's albums sell well still has nothing to do with them.

Li Lingyu's reward is only tens of thousands of yuan each time, Zhu Xiaolin gets even less, and one or two hundred thousand yuan per album is the sky, only Fei Xiang, an overseas compatriot, gets more, because he is afraid of causing international controversy.

Wait a minute.

Do you think that Li Lingyu's tens of thousands of yuan were a lot in the 80s?

In the 90s, it was only 10,000 or 20,000 yuan to buy a house in a small city!

That's a lot of absolute value!

But do you know how much tapes sold for in the 80s?

Beginning in 79, cassette tapes entered China from Japan and Xiangjiang, and quickly became popular.

But it's not as cheap as you might think.

Domestic singers, such as Li Lingyu, Jiang Dawei, Cheng Lin, and Mao Amin, are about 20 yuan a plate.

Those well-known singers in foreign countries have at least 30 yuan a plate, and the most expensive 40 yuan a plate is also available!

Scared, right?

Such an expensive cassette tape is more expensive than genuine CDs after 2000!

But people sell it so expensive!

In this Phoenix 18 type bicycle can be sold for 168 yuan, which is comparable to people's almost two months' salary, Panasonic TV dares to sell more than 3000, when ordinary people have 5 years of salary, just tape sells for this money, what can you say?

If you don't have money, don't buy it!

But in fact, even if it is so expensive, a singer's album that sells hundreds of thousands or millions of copies is still like playing.

After all, people's spiritual life in this era is empty, and listening to songs is one of the best ways to entertain.

However, how much does this tape cost?

If you don't count the copyright authorization, etc., don't give the songwriter a share, etc., the production cost of a tape is about 1 yuan.

Then the record head office came out to increase the price once, the record branches in various regions increased the price once, and the major distributors also increased the price once, so rolling around, it became a high-priced goods of 20-40 yuan!

In many remote small counties, people's monthly salary is not 40 yuan!

The bloated state apparatus of all kinds of expenditures, coupled with the exclusive monopoly without competition, has created such a strange and crazy situation in this era!