Of course, the price of music tapes is not constant. Pen, fun, and www.biquge.info

With the advancement of technology and the competition of the other two giants, the price will fall step by step, until the standard 10 yuan a plate.

But at that time, due to the enhancement of various piracy technologies, there were more and more channels, and gradually the countryside surrounded the city, but the music tapes became more and more difficult to sell.

If Yin Jun wants singers and record companies to make more money and launch more and better works, then the most important mainland market must be won.

Although the mainland people are very poor now, it is definitely getting better and better every year, and in three to five years, at least 100 million to 200 million people in the mainland are the mainstream group of record consumption.

At this time, they are more willing to spend on culture and entertainment than after they have money 30 years later.

If you hold this group of people firmly in the palm of your hand, the peak of Chinese music will come in advance, and it will be maintained for many more years, driving the progress of many music industries.

To achieve this goal, there are several steps.

First, if you want to do a good job, you must first do a good job.

If you want to sell more music tapes, you have to make more people who play music tapes, the cassette recorders, into thousands of households.

This is like a TV series, there were few TVs in the 80s, and the advertising costs generated were not high; by 2020, in the big TV stations of variety shows such as Xiangnan, Jiangnan, and Jiangdong, in the classic programs, any advertisement is tens of millions, and the naming fee is at least hundreds of millions!

Isn't this because TV dramas are becoming more and more popular, and more and more people are watching them?

Now the tape recorder is not cheap, imported such as Sony, Sanyo, Toshiba, Hitachi, etc., can sell 500-1000 at a price, but also must be overseas Chinese coupons or foreign exchange coupons, the overall plus also has to be one or two thousand.

It will be a few years later, with the birth of China's Panda, Haiyan, Chunlei, Yanwu and other brands of tape recorders, the price of imported tape recorders will plummet to 300-500 yuan, but it is still necessary to overseas Chinese coupons and foreign exchange coupons, these add up, although the price will still increase a lot, but it is still much cheaper.

Nowadays, these domestic electronics manufacturers mentioned above are swarming to start building radios, that is, the kind that specializes in listening to the radio.

Under their suppression, the price of radios has plummeted since the beginning of this year, and by next year or so, imported radios will basically have no sales, and all of them will be occupied by domestic radios of 30-60 yuan.

They didn't cover the expensive and slightly more technical ones.

The main reason is not technology, but everyone thinks that Chinese people can't afford such expensive things, and if no one buys them when they produce them, it will be called an embarrassment.

This is their limitation.

Because they themselves did not expect that the Chinese people's demand for culture and entertainment is so strong.

Just three years later, everyone began to build tape recorders on a large scale.

Among them, the most powerful Yan Wu, between 1985 and 1988, had an average annual sales of about 200 million, which was 200 million in the 80s.

Therefore, Yin Jun knows that as long as he directly controls the price below 300 yuan, starts planning from now on, and completes and puts into production within a year, with the advantages of high quality, cheap price and wide variety, he will definitely be able to expand the number of cassette recorders to between 5 million and 10 million units within 3 years.

This is why SONY released the portable tape recorder WALKMAN in 1979, and it was already 1978 when Yin Jun arrived in Xiangjiang, and the design and research and development of others had already begun, otherwise Yin Jun first applied for a patent, and then could directly bring the WALKMAN to the market 4 years later.

But this is not a problem, without the WALKMAN, the future generations will not only be his Sony family to produce Walkman, Yin Jun will apply for more patents, buy more patents, and can also develop a good Walkman.

In the second step, the machines for listening to music tapes began to be produced and promoted, so the bullets, the music tapes, should also be prepared.

The music tape itself, in fact, is not very technical, since 70 years, 3M has invented a good magnetic coating technology, to the current 1980, has long been very mature.

At that time, Yin Jun only had to buy the patent directly, and he would be able to produce the most important tape for music tapes by himself - in fact, it is a magnetically coated plastic tape, made of plastic.

As for the plastic of the shell, it is also very simple, and there is no need for a patent, and anyone who sees it can make it.

These two raw materials are their own, so the manufacturing price of music tapes will be greatly reduced.

The tape is up, and then it's up to the song.

Yin Jun can naturally not get many songs by himself, and if he wants to have a good song star, he has to find a record company.

After a period of hard planning, Yin Jun will not cheapen other music companies in vain, at least the biggest piece of cake will be in his own hands.

But he is not going to set up any music record labels, he is not an expert in this area, and Xiangjiang and Baodao have long had many excellent record companies, and their operations are already on track.

Therefore, Yin Jun's method is to acquire.

LIKE MICROSOFT, GOOGLE, ALIBABA, AND OTHER COMPANIES IN LATER GENERATIONS, WHEN I CAN'T OUTCOMPETE THESE SMALL COMPETITORS, I BUY THEM AND MAKE THEM A PART OF US.

Anyway, now Yin Jun has money, buy a suitable music company, find a group of talented managers and producers, and then find more singing talents and idol singers in his memory, and he will have a basic plate for releasing music albums in the mainland in the future.

And those other music companies who want to enter the mainland market can only come to Yin Jun.

Because he controls the channels of distribution.

Well, the third step is to open a distribution channel in the mainland.

Yin Jun's best idea is to release records through the channel of Xinghua Bookstore, because in the past 30 years, Xinghua Bookstore will be the largest and best record sales network in China.

Tens of thousands of stores across the country have been opened one after another, the locations covered by major bustling areas, the unified management model, and the credit ...... of old brands And so on, all of which make Xinghua Bookstore the best channel for cultural dissemination, and there is no one.

If Yin Jun can directly open up the channel of Xinghua Bookstore, then he can completely worry.

In fact, Yin Jun's mastery of distribution channels is not to control other record companies and singers, he just wants to make all Chinese musicians twist together and strive to open up and conquer the mainland market.

Only by absorbing the nutrients of the mainland can Chinese pop music flourish.

Otherwise, in less than 20 years, music will decline dramatically.

And if you want to open the door to Chinese pop music in the mainland, the price of music tapes cannot be expensive.

The price of 20-40 is just a joke.

A tape takes up almost a month's salary, and normal people will buy it? Normal people can buy it?

If only a few thousand or tens of thousands of people buy it, even if it makes money, then what's the point?

Only when more people can enjoy pop music and popular music will these songs and singers become popular and popular.

Therefore, the fourth step is that Yin Jun calculated according to the current production cost and authorized buyout cost, if it goes well, the total cost should be between 1-2 yuan, and then the price should not exceed 8 yuan at most, and it is best to press below 6 yuan.

In this way, at least 50 or 60 million fans can be cultivated.

If the number of cassette recorders in China could be expanded to 10 million in 1984, and the sales of tapes exceeded 50 million, the number of fans would surely exceed 100 million.

At that time, the singers of Xiangjiang and Baodao will be familiar to fans.

Not only can they make money on albums, but they can also make money on concerts.

That's right.

This is the fifth step in Yin Jun's plan.

Rely on cheap music to spread more and cultivate more fans.

And then let the singers hold more concerts, in addition to making money, it can also increase the interaction and bond with the fans, instead of sitting at home all day long.

The most important reason why the singers of Xiangjiang and Baodao collapsed so quickly in the previous life was that in the 90s, they almost gave up the mainland market.

Because they feel that the mainland market is full of pirated copies, which will not help the sales of genuine copies, and will not allow them to make more money.

But such an idea is wrong.

The matter of piracy can be viewed from two aspects.

JUST LIKE MICROSOFT'S WINDOWS SYSTEM, ALTHOUGH 99% OF USERS IN CHINA USE PIRATED VERSIONS, THIS HAS ALLOWED WINDOWS TO QUICKLY OCCUPY THE MARKET IN CHINA, AND PEOPLE ARE ACCUSTOMED TO THE WINDOWS SYSTEM.

AS A RESULT, AFTER 2008, WHEN HUAGUO'S ELECTRONICS INDUSTRY WAS GOING TO THE WORLD, MAJOR COMPUTER MANUFACTURERS HAD TO TAKE THE INITIATIVE TO INSTALL GENUINE WINDOWS SYSTEMS WHEN THEY LEFT THE FACTORY, WHICH BROUGHT HUGE PROFITS TO MICROSOFT.

The same is true for pirated music tapes, and with the added edge.

The pirated version makes the genuine music tapes not sell, but the songs they listen to are still yours!

You are so famous in China, then you can directly hold a concert and make money by relying on this face-to-face live singing!

Even in the 90s, the price of a concert by a second-rate singer was more than 2 million, and he had to be responsible for the team's food, housing and transportation, so if you ran 20 cities, wouldn't there be 40 million?

Excluding the company and the team, how can it be more than 8 million, right?

That's a lot of income!

Not to mention a first-class singer, at least one concert is 5 million, and after 20 shows, 20 or 30 million will be in the pocket, is this income still low?

Zhang Xueyou was too stupid when he was young, and he often held concerts in Xiangjiang, but he didn't come to the mainland, he always felt that he was poor here, and he listened to pirated versions, which was very bad.

After he was 45 years old, after he reacted, he would hold a concert tour in the mainland every other year, at least a dozen city tours, and easily earned 350 million!

In addition to concerts, there are more convenient ways to monetize fame.

Advertise.

Advertisers don't care if you're a star of piracy or not, they pay according to their popularity.

In 1996, Zhou Runfa did not have a movie officially released in China, but the pirated version created his great fame, and the advertiser directly shot 5 million to ask him to play a 100-year Runfa advertisement, which is a good example!

It's the same with singers, even if you are not as good as Zhou Runfa, as long as you are popular, your songs are sung everywhere, and there are a few advertisements like 500,000 or 1 million, won't you be able to make a lot of money?

With so much income, then the singers will have the money and time to make new albums in the future, and they will not panic to be eliminated by such a small Xiangjiang, Baodao and Nanyang markets!

Under such a five-step plan, Yin Jun didn't dare to say more, but at least after 40 years, the pop stars of Xiangjiang and Baodao will not fall to the point where they have no food to eat and can't make music!!