The popularity of Kirin Weekly can be seen in the speed at which it is selling. Pen & Fun & Pavilion www.biquge.info

The fifth issue of Kirin Weekly was sold out in 4 days, and by the sixth issue of Kirin Weekly, it was sold out in 3 days.

The 3-day sell-out is because the statistics in Malaysia, Indonesia and other places are not good enough, and the return sales are completed on the third day, so the final sell-out time is determined.

In fact, in Xiangjiang, there are people lining up in front of the newsstand early on Saturday morning, and they are sold out by the afternoon at the latest.

In a country as big as Japan, sales of 4 million copies will be sold out by noon on Sunday at most.

It's no wonder that Tokuma Yasukuai recently talked to Yin Jun on the phone about whether he could give Japan another quota of 500,000 to 1 million copies.

Yin Jun naturally declined.

At present, the sales volume of the three major manga magazines in Japan is about 2.5 million to 3 million, and although the sales of 4 million copies of Kirin Weekly are somewhat stimulating, they are not too outrageous.

If you sell 5 million copies in one go, if you look at the giants of the publishing industry such as Shueisha and Shogakukan behind the three major manga weeklies, will they come up with means to suppress "Kirin Weekly"?

You must know that Tokuma Yasukushi was not a mainstream figure in Japan in the first place! Many Japanese people do not think very well of Tokuma Yasuku.

Yin Jun is not willing to let him face the encirclement and suppression of others before Tokuma Yasuai is now full-fledged.

It wasn't until a year or two later, as Kirin Weekly and various comic book monographs gradually became a habit of young Japanese life, and after the animated versions of these classic manga were produced and broadcast, that Tokuma Yasushi had a deep-rooted foundation in the Japanese culture and entertainment industry, and then he was able to confront those giants.

Japan's current population has not yet entered the aging population, there are many young and middle-aged people, coupled with the continuous upward trend of the economy, Japanese products are sold well all over the world, so the Japanese have money, and they are full of energy, and consumption is naturally very willing.

That's why there was a shocking sales of 6.5 million copies of "Weekly Shonen Jump" in the 90s, and there was a situation where the three manga weekly magazines were all 5 million copies on average.

After 2000, especially after 2010, due to factors such as an aging population and a declining birthrate, young people in Japan have gradually decreased, so sales have collapsed all of a sudden, and the sales of "Weekly Shonen SUNDAY" are 360,000 copies per week, which is not as good as the sales of 70 years!

Therefore, Yin Jun estimated that his "Kirin Weekly", from 1980 to 2000, must have developed very rapidly in the 20 years, and if it was done well, 15 million copies per issue would be more than enough.

That is to say, it is difficult to enter the domestic market in China, some policies and regulations are very strict, and the most important thing is that piracy is very difficult to suppress, otherwise it will not be difficult to add a zero to the back.

Come back to the present.

Although Yin Jun politely declined Tokuma's request to increase sales in Japan for the time being, it does not mean that he is unwilling to increase sales in other places.

South Korea, for example.

In a country of 50 million people, the consumption of 1 million copies of Kirin Weekly is more than enough.

It's not just young people watching, many office workers are watching it too.

No way, the current South Korea, not 20 years from now, not 30 years from now, South Korea, their economic development is good, but the cultural and entertainment life is still in a very backward state, until 1998, South Korea's entertainment and cultural life was occupied by Xiangjiang and the United States.

After 2000, many Japanese manga entered the Korean market, and they were very popular, and although many Koreans did not like Japanese things, excellent works would bloom even if they were boycotted.

But for Xiangjiang's cartoons, Koreans will not resist at all, just like they never resist Cheng Long, Zhang Guorong, Liu Dehua, Li Min, Zhang Yanyu, and Lin Qingxia.

Now that such a good-looking "Kirin Weekly" has been sold, so that Koreans, especially young people, suddenly feel that their extracurricular life is much richer, and they can see people holding "Kirin Weekly" everywhere.

Moreover, South Korea's "Kirin Weekly" was introduced from the third issue, and the first few issues were sold together, but it took not much time, and by the beginning of the fifth issue, it was sold out in the afternoon of the same day.

With such good sales figures, several distributors in South Korea have joined forces to prepare for another 500,000 copies.

Yin Jun likes this very much, the spending power of Koreans is far from being discovered, and 1.5 million copies of "Kirin Weekly" are here with them, and there is no pressure at all!

In addition, including Malaysia, Indonesia, the Philippines, Thailand and other places, dealers have also increased the number of orders, about 300,000 copies, which together makes up exactly 8 million copies, which is a small breakthrough.

When the teenager talked to Sister Le, Le Yiling was very satisfied with this, and she has now begun to announce an increase in the printing volume.

The printing capacity of the Kirin Printing Factory, which was originally designed to be 10 million copies in two shifts, is now only 8 million copies, and there is a lot of idle machine operation time, plus a lot of reserve workers are still idle.

But what Le Yiling has been busy with recently is not this, but dealing with advertisers.

At the beginning, there were only a dozen advertisers, and 100 pages of advertising pages were seriously wasted, and others didn't think much of this comic weekly magazine and felt that Yin Jun wanted to plant it.

Le Yiling was very dissatisfied with this, she was very unhappy and some people said that Yin Jun is not good, my Ah Jun was born a first-class genius, how could he fail? You are all stupid! You don't know how to read people!

At that time, Yin Jun comforted Sister Le's words, and the original words were, "Today you ignore my love, and tomorrow I want you to be unattainable." ”

Now Leyiling has written this sentence into a banner and placed it directly on the wall opposite the entrance of the company, so that every advertiser who comes here can see it.

Obviously, this is Sister Le's slap in the face.

Most of the advertisers who flocked here to occupy the huge user market of 7.2 million weekly comics were blushing when they looked at the banner.

At least a quarter of advertisers turn around and go out, and they simply don't want to be angry.

But most of the advertisers did not leave, but went in cheekily and continued to negotiate with Ding Linxiang. - Yes, now Le Yiling doesn't care about them, only after Ding Linxiang is passed, they are qualified to talk to Le Yiling about finalizing the advertisement.

In order to make money, advertisers will not ask for shame.

Lizi is the most important thing, the face thing, they don't want it for a long time.

Le Yiling has already understood, as long as your goods are good, no matter how you humiliate them, they will not give up, if your goods are not good, no matter how you come to the door to beg, they will not pay attention to you.

So, it's all about the product.

Now Ah Jun's talent has been perfectly displayed, 9 comic stories, all of which are wonderful and popular, which has caused a huge sales of 7.2 million copies in one issue and 28.8 million copies a month!

In addition, "Kirin Weekly" is still a bestseller in almost every country in Asia, especially in developed countries.

With such a superweapon in their hands, would those profit-seeking businessmen give up such a big opportunity to show their products?

Of course not!

Therefore, before she faced these advertisers, she also asked someone to write such a horizontal couplet, killing their sharpness at the same time, but also giving herself a breath of air.

To be honest, Le Yiling is very immature to do this, but Yin Jun is unlikely to talk about her.

Yin Jun's temper is good, much better than Le Yiling, but he is a very protective person, Sister Le has suffered so many white eyes and grievances for herself, what's wrong with having a little temper now?

Advertisers are very anxious people, seeing that "Kirin Weekly" has stabilized to 7.2 million copies of sales, and the feedback back is so much praise, it seems to be a word-of-mouth product, if you don't win it early, first, the advertising cost will definitely rise after people continue to increase the number of copies, and second, the advertising space may not be enough.

Therefore, when the fourth issue was published, they began to visit Kirin Culture Co., Ltd. frequently on a large scale.

It's just that, up to now, Le Yiling has not agreed to any new advertising company, only the manufacturer that has cooperated with "Kirin Weekly" before, has increased the contract for one year, and the price has also increased by 100%. - They didn't have much confidence before, they signed a one-year contract, but now that "Kirin Weekly" is selling so well and has such a big influence, in order to ensure cooperation with Kirin, these first-line advertisers will certainly not be stingy with this little money, but take advertising effectiveness as the most important measurement factor.

These companies paid for advertising with 7.2 million copies as the standard, and the new advertising companies, Leyiling, waited until the start of the 8 million copies plan to negotiate the price with them.

In this way, the advertising fee has to rise by another 10%, so why not?

Advertisers can't help it.

It's 8 million copies now, maybe 10 million copies next year.

If you don't buy it today, you might run out of advertising space tomorrow!

So, on Wednesday, October 10th, the second day after the sixth phase was sold out, Leyiling quickly signed different first- and second-level contracts with 27 advertisers.

With the addition of the previous 12 advertisers, there are a total of 39 advertisers, but they are divided into two grades of advertisers, 11 in the first grade and 28 in the second grade.

Due to the brand image requirements, as well as the order and length of advertising space, the advertising cost of each advertiser is completely different.

First of all, the most willing to spend money is the second batch of Nike.

Their sneakers happen to be the number one consumer for teenagers, so "Kirin Weekly", a weekly comic book magazine covering the whole of Asia, is the most suitable for their positioning.

So Nike required that each issue of Kirin Weekly have two pages of illustrations of their latest sneakers, plus up to eight pages of branding.

For this reason, Nike paid a sky-high advertising fee of up to 20 million Hong Kong dollars a year, and if it weren't for Leyiling's refusal, they were ready to sign a ten-year contract in one go. ——Le Yiling is not stupid, and it is in the best interest of Qilin culture to sign every two years.

Even the company with the least advertising expenses paid 5 million a year in advertising expenses.

In the whole year, the advertising cost of the 100-page advertising page of "Kirin Weekly" has reached a total of 220 million Hong Kong dollars a year!

HK$220 million in advertising costs!

As soon as this news came out, it directly shocked the whole of Xiangjiang and even the whole of Asia!!