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I don't know when the news was leaked, but in the past few days, the Xiangjiang film industry, and even the entire entertainment industry, have been rumored that Yin Jun's Kirin Film Company is going to produce an opening drama.

It's normal for a film company to open and make a movie to get a good omen, usually the investment will be higher, and the gimmick will be bigger.

However, compared with the opening of Golden Harvest, it is not as good as the opening of Kirin Films.

The reason is simple.

Because the legendary drama was directed by Yin Jun himself.

Since his debut in the entertainment industry, Yin Jun's most common identity is a screenwriter and a genius screenwriter.

Everyone wants to get Yin Jun's script, and they continue to offer sky-high prices for this.

From 10,000 to even 30 million, the sky-high price is crazy.

Yin Jun, the title of Xiangjiang, and even the first screenwriter in Asia, has long been recognized.

Even many people in Xiangjiang believe that Yin Jun is the world's No. 1 screenwriter, and no one else is enough to watch, even his friend George Lucas.

But many people will not forget that after Yin Jun wrote the first super drama "Bao Qingtian", he immediately wrote and directed a divine drama - "Wulin Gaiden"!

"Wulin Gaiden" may not have so much connotation, not as sensational as "Bao Qingtian", "Chu Liuxiang", "Shanghai Beach", "Huo Yuanjia" and other super dramas, but it is the only TV series that can be rebroadcast in various TV stations in Asia every year in their spare time together with "Bao Qingtian".

Especially during the winter and summer vacations, as long as the students are on vacation, the ratings of "Wulin Gaiden" will be very high, higher than some new TV series that have just been broadcast, which makes the directors of those TV stations very speechless.

Movies and TV series that can be watched a second time are excellent works, let alone such repeated plays.

If it weren't for Yin Jun's skyrocketing wealth in the past two years, someone would have asked Yin Jun to help shoot a TV series.

Now, Yin Jun jumped out by himself and "told" everyone that he was going to shoot a pioneering work for his film company, which made it impossible for everyone not to think about it and be full of expectations.

Yin Jun is not easy to find, and there is no one with enough status, and he does not have the courage to go to Yin Jun.

But Yu Zheng, the general manager of Kirin Film Company, everyone has no such scruples, not only her office phone has been blown up, but also the pager that she has just started to use has also been blown up, leaving more than 80 message numbers.

It's not just the bigwigs in the entertainment industry who are looking for her, not only the bigwigs in the entertainment industry in Xiangjiang, but also in Japan, South Korea, Treasure Island, and Singapore.

And many people who are not in the entertainment industry, such as fund investment company managers, deposit and loan companies, department store tycoons, and factory service industry tycoons...... Wait, I actually called to see if there was any chance of cooperation.

In order to make money, they don't care if they are in this industry or not, as long as they can squeeze in.

After all, since Yin Jun's debut, every movie has made money, both big and small, but he doesn't lose money.

Whoever can cooperate with Yin Jun will end up making money.

"Police Investigation School", which was released two months ago, in less than half a year, Kylin Culture, Golden Harvest and Shaw Brothers Films each earned about 70 million, which is directly equivalent to the pure profits that the rest of the film companies have not earned in their lives!

At the same time, Yin Jun's vision is also good.

The most famous is the last "Raiders of the Lost Ark", Zou Wenhuai happened to catch up with the opportunity, and resolutely followed Yin Jun to invest 5 million US dollars, and ended up earning almost 100 million Hong Kong dollars back.

This time, Yin Jun wrote the script by himself and made the pioneering work of the Kirin movie by himself, which is definitely a very good production. - With a character like Yin Jun, how could he start with an ordinary film?

As long as you can follow in and invest some money, you can earn 200% in about half a year, then there is no problem at all!

It's a pity that whether it is a high-level person looking for Yin Jun directly, or someone else looking for Yu Zheng, the answer is not good.

This new film is the pioneering work of Kirin Film Company, there is no reason to invest with others, not to mention, Yin Jun is never short of money.

The reason for not being bad for money is powerful, but it also leaves people speechless.

If Yin Jun, a super-rich man like Yin Jun who controls the two cornucopia of "Kirin Weekly" and Transformers toys, can be short of money, it will be a big joke.

But some people still don't give up, thinking about using theaters, helping with distribution, etc., to enter the investment circle of Yin Jun's new film.

However, Yu Zheng still resolutely refused, saying that if anyone does not agree to let Yin Jun's new film be released, then there will be no chance of cooperation in the future, anyway, you are not the only theater company.

This point really stumped many people.

If you want to talk about ordinary people, where do you dare to threaten theater operators like this? If you are angry, it will not be released if it is not released to you, anyway, there are so many films!

But Yin Jun is not, playing his films is to make money, who is willing to push the money outside? Not to mention that they all have competitors, you are stupid, they are not stupid!

Take Xiangjiang as an example.

Even if the three major cinema chains of Golden Harvest, Shaw Brothers and Golden Princess do not release Yin Jun's new film, with the strong reputation of Yin Jun's script, he can organize a temporary theater line with more than 30 theaters by himself.

It's impossible to invest in it, but that doesn't mean that some other smart people don't have other ideas.

Especially in the case of Yu Zheng's continuous release of news, under the constant hype and touting of the newspapers.

"Yin Jun's new film has an investment of up to 100 million Hong Kong dollars!"

"The second largest special effects company in Hollywood, the digital field, under the Kirin Group, has gathered elite people to take charge of special effects production. It is said that this will be an unprecedented special effects experience and will be the first in the world!"

"Cutting-edge actress Zhong Chuhong joined! The reporter photographed her having begun to receive professional training and looked very thin!"

"Because Eddie Murphy, who is very popular in "Police Detective School", plays the main supporting role!"

"The actor is said to be a newcomer, but he was recognized by Yin Jun and appointed him to star!"

"It is said that Kirin Films has negotiated with the MTR company, and it is said that there is a very hot scene that may use subway cars as a gimmick!"

"Kai Tak Airport declares that it does not agree in principle with Kylin Films to shoot dangerous scenes at the airport, which will affect the operation of the airport!"

“……”

When these news came out, let alone relevant people, even ordinary people were attracted.

Nima!

An investment of 100 million Hong Kong dollars, and it is real money!

And also to blow up the subway car, blow up the airport?

This must be seen!

Okay.

That's it, the movie hasn't started to be filmed, and people's attention is so great.

Some advertisers finally couldn't help it and went straight to the door.

They're smart people who know when it's best to put in advertising.

The first to come to the door was Mercedes-Benz, the world's largest luxury car brand, a German car company that began to sponsor American and European movies as early as 30 years ago, so that they could get good publicity in them.

The most recent collaboration between them and Yin Jun was "Raiders of the Lost Ark", in which they sponsored $1 million, but it was squandered by Spielberg and not counted in the profits.

Now the president of their Asian region heard that Yin Jun was going to make a movie by himself, and there was a shot of a car in it, so he immediately called Yu Zheng, saying that at the cost of 2 million Hong Kong dollars in cash and providing all the cars, the vehicles that should appear in Yin Jun's movie with camera requirements are all Mercedes-Benz cars.

Hearing this sponsorship request, Yu Zheng was a little surprised.

After all, with a company as strong as Mercedes-Benz, although advertising costs money, they are willing to spend so much money on advertising for a Xiangjiang movie, which is unique.

But after thinking about it, I understood that they valued Yin Jun's influence, and they also sold Yin Jun well in advance.

If it is successful, there will be more opportunities for everyone to cooperate in the future, and even if it is not successful, it will be easy for them to join Yin Jun's good movies in the future.

As soon as Yu Zheng told Yin Jun, Yin Jun agreed.

A commercial film, on the basis of not affecting the specific production and expression, can be advertised, and there is nothing to twist, which can not only get a win-win situation, but also greatly reduce the cost of the film.

After Yin Jun agreed to reply, Yu Zheng immediately invited reporters from Kirin Satellite TV and "Kirin Daily" to report on the cooperation between Kirin Film Company and Mercedes-Benz Motors.

As Yu Zheng knows, in the past, there was very little sponsorship for Xiangjiang films, and even if there were, most of them were mainly sponsored in kind, and there was no money involved at all, and even if it was in kind, the price would not be so expensive.

Unlike this time, Mercedes-Benz will not only take out dozens of cars with real guns, including sports cars, but also take 2 million cash as sponsorship with real money!

This is the first time that Heung Kong Film has sponsored an advertisement!

Xiangjiang's film industry peers are envious and jealous of this.

Only the movies made by Yin Jun himself can have such a big brand rushing to advertise!

With Mercedes-Benz taking the lead, some other manufacturers have also called to inquire to see if there is room for their products to join.

For others, there must be how many people want to advertise, and I must take it all without saying a word, because it's all money!

But at Yin Jun's suggestion, Yu Zheng said to the reporter who interviewed him arrogantly, "Jun Shao's movies are only the best, so the advertising products we cooperate with must also be the best, so that they can match." We don't run out of money, we don't look at money. ”

Hearing this, the president of Mercedes-Benz Asia also made a special call to Yu Zheng again to express his appreciation and support.

It's also a bit strange to say.

After Yu Zheng's words came out, although many small and medium-sized brands retreated, more big brands came up.

These include Chanel, Louis Vuitton, Rolex super-class brands, etc., all of which have proposed to cooperate with Yin Jun's new films.

They value not only Yin Jun, but also the entire Southeast Asian market represented by Yin Jun.

Because even Yin Jun's films are not necessarily popular in Europe and the United States, they are absolutely dominant in Southeast Asia.

What's more, it is a super big production like 100 million Hong Kong dollars, with Yin Jun's caution, this money is definitely not spent indiscriminately, but it really needs so much money to produce.

In this way, their products are equivalent to showing up in front of two or three hundred million people, compared to one or two million advertising costs, such an opportunity to show their faces is much more cost-effective!

That is, Yin Jun is unwilling to accept their advertisements, otherwise even the director and creative, their advertising budget of 20 million will dare to shoot.

Yu Zheng calculated a little, counting the various products they provide, plus financial sponsorship, at least 20 million costs for the crew of "Life and Death"!

Before the film has even started, 20% of the cost has been terminated, which is really a good start!

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