Jiashi's current news channel is still very ordinary, accounting for less than 10% of the overall news ratings, and most of the share is occupied by wireless and Li. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Therefore, if you advertise in Jiashi, you have to keep an eye on its two-hour period of about 7 or 8 o'clock prime time, and only this time period is the most important reason why advertisers have given 240 million advertising dollars.

Originally, in fact, Jiashi had some new variety shows in the prime time at 9 o'clock in the evening and the fourth prime time at 10 o'clock on Saturdays and Sundays, but the lessons of the previous years told them that Jiashi's variety shows were a mess, there were no good programs at all, and the audience didn't like it, so it was better to make a TV series.

So now, even on Saturdays and Sundays, Jiashi simply replaced its prime time at 7 o'clock and 8 o'clock with "Bao Qingtian" and "Wulin Gaiden", and in the next two time periods, it is still used to broadcast TV series.

Speaking of which, Jiashi is still very innovative.

TV stations around the world, the TV programs broadcast on Saturday and Sunday nights are usually different from Monday to Friday, and the live TV series is concentrated from Monday to Friday.

But Jiashi is different, it was the first to create a trend of live TV dramas seven days a week, every day and the same time, and now all the TV stations that buy Jiashi "Bao Qingtian" and "Wulin Gaiden" almost often follow them to learn, and broadcast seven days a week.

Where is the reason and confidence?

Jiashi was forced to break the kettle because there was really no way out, but the rest of the TV stations were purely for profit.

Because of the continuous broadcast of these two dramas, the opponents, whether they are weekday TV series or weekend variety shows, are all collapsed, and the ratings have plummeted.

In this way, no matter at any time, as long as it is these two time periods, viewers and advertisers can only see the power of this TV station, and they will naturally be more inclined to watch other programs of this TV station.

The TV station that bought the copyright of "Chu Liuxiang" basically took this route, and the original producer Fang Li's TV station directly copied Jiashi's broadcast seven days a week, and Jiashi can be said to be a trend leader.

Of course, this does not mean that Jiashi is ready to continue to do this.

used to be broadcast seven days a week, the reason is that Jiashi really has no other good programs, so it can only rely on these two TV series to stand up.

Now "Bao Qingtian" and "Wulin Gaiden" have helped Jiashi survive the most difficult stage, and these two TV series cannot be put down forever, so Jiashi has long been actively preparing.

On the one hand, he bought three TV series scripts at a high price from Yin Jun, and on the other hand, he also cooperated with Yin Jun in "Millionaire", striving to make new tricks in variety shows.

From the beginning of the recording of "Millionaire", Yin Jun personally participated, Liang Shuyi, Liu Tianci, Shi Shaoming, and they often came to watch the recording.

When it was officially ready to be recorded and broadcast to the Broadcasting Bureau, Liang Shuyi and several of their senior executives stood in a place where the camera could not capture each episode and watched the recording process of the entire episode.

From now on, they feel that "Millionaire" will definitely be able to receive the reason, if not for anything else, just for the 1 million bonus, and the people of Xiangjiang must also come to participate one after another.

But many high-level executives can't stand Yu Zheng's aggressive and ruthless hosting style.

She doesn't belong to the kind of gentle hostess who is kind and seductive, when others can't answer questions, she has to smile and give him some reminders, and tell him that there are several ways to ask for help, but she chose a form of indifference and sarcasm, and the audience who came to the show several times looked very embarrassed, although under the control of the aftershocks, it would not collapse, but it was different from the warm program they imagined.

However, Yu Zheng's way of expression is also recognized by Yin Jun, and they have nothing to say, so they can only wait until they see the audience's reactions and then decide how to modify it.

And it's not just Yin Jun who appreciates it, in addition to giving it to the Broadcasting Bureau and the Information Bureau, he also gave a copy to Governor MacLehose, and MacLehose called Liang Shuyi, saying that he likes this kind of program very much and hopes that Jiashi can make it better.

With MacLehose's greeting, the Broadcasting Authority will issue a document order on Monday, agreeing that Jia TV will replace the usual educational program in the form of "Millionaire" and broadcast it at 10-11 p.m.

To be honest, if this time period is connected to 9 o'clock, it is the best time period, if you do it alone, you must first face the undisputed boss of the Xiangjiang variety show - "Happy Tonight", as for whether you can use a variety show to defeat "Happy Tonight", no one in Quan Jiashi has confidence, including Le Yiling, who blindly trusts Yin Jun, is not very optimistic.

When Le Yiling and Yin Jun were eating, they once predicted that "Millionaire" could grab 20% of the share in the first half of the month, even if it had a firm foothold, if it could reach 30% of the ratings within a month, it would definitely not be bad, it was already a good variety show, then the company could start to make a profit.

As for the ratings of more than 40%, Le Yiling asked Yin Jun not to think about it, the prime time of 10-11 o'clock is just when "Happy Tonight" reaches a high x, except for TV series such as "Bao Qingtian", "Wulin Gaiden" and "Chu Liuxiang", no variety show can snatch the ratings of "Happy Tonight" in this time period, in terms of variety shows, "Happy Tonight" has no opponent in Xiangjiang!

The hour of 10-11 o'clock is always a wireless reserve.

"Sister, let's wait and see!" Yin Jun said to Le Yiling at that time.

……

The first episode of the program was broadcast on Monday night, immediately after the announcement issued by the Broadcasting Authority.

Advertising was already going on at the end of the week.

"Do you want to become a millionaire overnight?

This slogan written by Yin Jun spread to thousands of households in Xiangjiang along with newspapers and slogans on Saturday.

The newspaper clearly states how the game is played, how many questions you need to answer correctly, how many chances you have to ask for help, what you need to pay attention to, etc.

The ordinary people in Xiangjiang were excited all of a sudden, and at 9 o'clock in the morning, there were two long queues at the door of Jiayi TV, and as many as 300 people began to line up to sign up for the "Millionaire" program.

Many people don't even notice what is written in the newspaper at all, and they just see that there is a prize of 1 million for answering the question correctly, and they go straight to the TV station.

This is the legendary one.get rich overnight!

Who doesn't want to get something for nothing?

Who wouldn't want to be able to earn a big sum of money easily?

Yes!

What's more, it's 1 million!

Based on the current price level and housing prices in Xiangjiang, it is about 8 years' salary, and you have to save without eating or drinking; basically enough for you to buy 3 sets of 500 square feet houses with a good environment, and then all the decorations are completed, and then buy a car to drive!

When the time comes, one set will be lived in by yourself, and two sets will be rented, and the rent will be used slowly, so you don't have to work hard anymore, how good?

At noon, people's reactions were even stronger, and Jiashi's phone was blown up again, not to mention, there were more than 3,000 people queuing up at the entrance of the TV station, and the broadcast channel was directly blocked.

Even Jiashi himself didn't expect it to be so popular.

At the same time, Jiashi, who already has experience, where would he miss this opportunity, not to mention the crazy live broadcast of the TV station, but also found TV commentators to discuss this phenomenon, and Xiangjiang Commercial Radio also found Huang Zhan and other guests to discuss, which made the already hot topic hot again.

This continued until 10 p.m. on Monday.

Countless people stayed in front of the TV for the first time, watching the first issue of "Millionaire", ready to see what kind of way it was, and how the lucky one took away 1 million.

The show officially started at 10:00.

The advertisement is just the advertisement of a few big advertising merchants that has been inserted before, and there is no special bidding, this is because everyone knows that Jiashi's 9-11 o'clock prime time advertising is scum, and there is no advertising value at all, and it is sent to individual people on weekdays.

This time too, advertisers were hooked by the "Millionaire" gimmick, but they were still on the sidelines.

Once the show is popular, then they will spend a lot of money on advertising, and if the show is average, then there is no need to pay more attention.

Of course, I heard that this show was planned and supervised by the genius screenwriter Yin Jun, so advertisers will naturally pay more attention.

"Welcome to the show "Millionaire", do you want to become a millionaire? Then join us for a Q&A!" The first thing the camera pans to is Yu Zheng in the middle of the studio, where there is only a tall silver round table, Yu Zheng sits on one side, and the other side is reserved for the contestants.

The round table was large, with a telephone set on it, a semi-sphere embedded in the table, and two bottles of water.

Briefly, he introduced the first contestant who signed up for the selection, and then explained the rules to him, and Yu Zheng entered the guessing session cleanly.

"First question, which of the following is not Confucius's teacher: A Shixiang. B Chang Hong. c Lao Tzu. d grandson. ”

The man in his thirties pondered for a moment and said, "I choose D, grandson." ”

"Congratulations, you got it right. Yu Zheng nodded lightly, "Shi Xiang is Confucius's piano teacher, Chang Hong is Confucius's etiquette teacher, and Lao Tzu is Confucius's moral teacher." Although Sun Tzu and Confucius were from the same era, the two did not know each other well, and their specializations in art were different, so D was the correct answer. ”

After speaking, she continued to ask the second question: "May I ask which of the following rivers is the longest river in China: a Yangtze River." bYellow River. c Lancang River. d Pearl River. ”

The man didn't hesitate this time, and said directly: "Yangtze River." ”

"Congratulations, you answered correctly. Yu Zheng said lightly, "The Yangtze River is 6,397 kilometers, the Yellow River is 5,464 kilometers, the Lancang River is 2,161 kilometers, and the Pearl River is 2,216 kilometers, so the Yangtze River is the longest river in China." ”

The man answered the next two questions.

Yu Zheng continued to ask unhurriedly, "Fifth question, among the presidents of the United States, which of the following is the longest-serving president? b Franklin D. Roosevelt. c Ulysses Grant. D. Dwight David D. Eisenhower. ”

The man also smiled slightly, "B, Franklin Roosevelt, he was the first president in American history to serve four consecutive terms, but unfortunately, he died of illness not long after his fourth term. ”

"Yes, congratulations, you answered correctly!" Yu Zheng nodded, "You have answered 5 questions correctly, and the accumulated bonus has reached 1,000 yuan, according to the rules, you can choose to take 1,000 yuan and leave now, or stay and continue the challenge." So now, what are your options, please let us know!"

I chose to continue. The man said without hesitation.

"From the sixth question onwards, the difficulty increases, please be careful. Yu Zheng reminded him.

"No problem. The man said confidently.

His confidence is really very reasonable, in the next four questions, he actually answered all of them correctly, and it was useless to ask for help, and the bonus has accumulated to 20,000, so that the audience next to the TV can only drool.

"Question 10, please name which of the following agricultural works is the first book to reflect the agricultural technology of southern China: a Simin Moon Order. b. Qi Min wants to be skilled. c. Book of Agriculture. d. Heavenly Creation. Yu Zheng asked calmly.

The man's eyes shrank, and there was a clear look of contemplation.

Compared with the previous nine questions, this question is much more biased, and if you don't have a certain understanding of agricultural works, you will definitely answer it off.

After a deep sigh, he said directly: "I chose to call a friend for help." ”

"Okay!" Yu Zheng raised his hand to signal that he could use the phone.

The man quickly dialed a number and went out: "Brother Zhang, let me ask, which of our ancient agricultural works says that the Southern Dragon is also technical?"

The person on the other side of the phone paused for a while, and then said hesitantly: "It seems that it should have been written by an agronomist in the Southern Song Dynasty, called ...... Agricultural books?"

"Are you sure it's a farmer's book?" the man asked.

"I guess so. Brother Zhang said suspiciously, "Why are you asking this?"

"I'm participating in a quiz with a prize. The man said, "Whether you can make money or not is up to you." ”

"Then choose the agricultural book!" Brother Zhang said a little uncertainly.

"Good!"

After hanging up the phone, the man chose C.

"Not changing?" asked Yu Zheng solemnly.

"Don't change it. The man hesitated for a moment, but insisted on his choice.

"Congratulations, you got it right!" Yu Zheng said with a thumbs up.

"Oh!!" the man jumped with excitement.

"Now you've arrived at the second safe fortress area. When he was happy, Yu Zheng said: "You can choose to leave with 50,000, or you can choose to continue to struggle, as long as you answer 5 more questions correctly, you can take home a bonus of 1 million!"

"Since I already have a guaranteed 50,000, let's go ahead!" the man said in a good mood.

"Okay, listen to the question. Yu Zheng said, "As we all know, the Nobel Prize is the most authoritative award in the world, and Cambridge University is the school that has won the most Nobel Prizes. b36-45 bits. c46-55 bits. d56-65 bits. ”

The man fell into a deep groan again, and when the time for a minute of answer was near, he chose to ask for help again: "Please remove the two incorrect answers." ”

"Remove the two incorrect answers, a, b. The rest are c, d. Yu Zheng said, "Please choose." ”

This time, however, the man was visibly uncertain again.

When Yu Zheng urged again, he guessed one: "I'll choose C!"

"Are you sure?"

"Sure. ”

Seeing the man answer like this, Yu Zheng stared at him for a few seconds, and when he was a little creepy, Yu Zheng slapped the semi-round ball.

"Bell Bell Bell ......"

Suddenly, the semisphere flickered, glowing red, and at the same time emitting a sound similar to that of the paratroopers in the movie when they are about to jump.

The man also knew the rules, and his face darkened when he heard the words - he had answered incorrectly.

Seeing that there are still 5 questions to get a prize of 1 million, the man inevitably feels a little regretful in his heart.

But thinking about the 50,000 yuan that had fallen into his pocket, the man was a little happy, which was equivalent to two or three years' salary!

He didn't know that he was the only one of the five contestants who participated in the competition today and walked to the 11th question.

The four people after him had the best grades and went to the ninth question, but in the end, they fell short, from 20,000 yuan to 1,000 yuan in the fifth question, and their faces turned white with anger.

The audience at the scene was certainly nervous and exciting, but their feelings at the scene were still not as comprehensive as the well-edited version.

Seeing Yu Zheng's calm and calm explanation, as well as the happy, excited, frustrated, and regretful expressions of the contestants, the audience watching through the TV was fascinated and felt too nervous and exciting, and the comments were endless.

"Oh! It's so stupid! Why don't you even understand the problems of the Three Kingdoms? Cao Cao's first famous military advisor is Xi Zhicai! Stupid!"

"Hahaha, this person is so funny, he can confuse the Tao Te Ching with the Book of Poetry, and he is also a talent!"

"Well, I think according to the situation of these people, I can definitely go! I know almost all these questions, at least I can get 50,000 yuan like the first one!"

"It's a pity that I didn't see anyone who could answer the following questions, otherwise it would be good to make a reference!"

"Son, you're a teacher, these questions shouldn't bother you, right? Why don't you go and participate?"

"......" (To be continued.) )