Jiashi's news programs are not good, but their recent publicity and interviews for their hot dramas, such as "Bao Qingtian" and "Wulin Gaiden", have made people watch them with relish. Pen & Fun & Pavilion www.biquge.info

Including the violent beating of Wu Daochuan in Chen Shimei in "Bao Qingtian", Jiashi did not get tired of promoting it for several days, and the audience still liked to watch it, and the ratings once accounted for about 18% of the share.

Yesterday's "Millionaire" was the same, starting in the morning, Jiashi began to report on it.

It's still the same, on the one hand, it is to invite guests to make analysis and comments, and on the other hand, it is to catch pedestrians on the road to interview.

People who get up early in the tea restaurant see the interview of Jiashi during this time period.

"It's great, I can learn a lot of knowledge, and it's not boring at all!"

"Look at who are those who go up? Wait, after I pass the review and selection, I will also participate, and 1 million will be mine!"

At first glance, Yu Zheng is still as indifferent as she was when she was on commercial radio, but this kind of stern examiner reminds me of my teacher. Her hosting style is very suitable for this kind of show. ”

"I don't know if I can get 1 million today? I don't think the topic is so difficult!"

"I'm going to watch it again tonight! I'll study more and work hard for 1 million in the future!"

"Don't say it's 1 million, give me 200,000 and I'll definitely leave immediately, and I'm definitely not going to covet more. ”

"This is a show that our family Junshao did, is it still ugly? Our whole class has already made an appointment, and we all watched it yesterday! It's very beautiful, it's very interesting!"

"Do you like it? When I was shopping for vegetables this morning, the aunts in the vegetable market started to discuss, what do you say?"

“……”

Not only is it discussed on TV, but also in the café, in the subway, and in the office, people are talking about "Millionaire" with great interest.

The topics are different, but the huge temptation of 1 million is a little popular with everyone.

Although the 29% rating is far lower than the 58% of "Happy Tonight", its growth is very large.

To Jiashi's surprise, everyone didn't care much about Yu Zheng's slightly cold hosting style, and some people still felt that it was more wise, not like another host, crazy, and not serious at all.

In some important interviews broadcast at noon, many people in the education sector also praised "Millionaire".

""Millionaire" has a different side from today's variety shows, it is not vulgar to please the public, but uses an entertaining way to make the show. Everyone only saw the reward of 1 million, but I saw how many people will work hard to learn more after passing "Millionaire". And our children, they can watch the show interestingly, and they can get a lot of money, and they can realize the truth that 'knowledge creates wealth', which is very helpful for their future learning. ——Zhang Xiaosen, Vice President of Xiangjiang University.

"Before, I was a little disagreeable with Jiashi's creation of the program "Millionaire" during the educational program time. But thinking about it, it seems that this show is very distinctive, although there are bonus rewards, but more of the part, it is urging people to learn more. I think some of the knowledge points in it are also very interesting, including ancient and modern Chinese and foreign common sense, interesting but not boring, worthy of praise!" - Tang Huazhong, Deputy Director of the Department of Education.

The most surprising thing is that Governor MacLehose took the initiative to mention "Millionaire" when he was interviewed by reporters after a meeting in the morning.

"I've watched it, this show is very good, it can be entertaining, but it won't go overboard, Miss Yu's hosting is also very stylish, and her control ability is very strong, so that people can watch the show very seriously. I'm not from Huaguo, but I also know a lot about Huaguo, and through this program, I understand that I have a lot to learn. In the future, I will watch "Millionaire" more and learn more. ”

As soon as these words came out, the people of Xiangjiang were shocked, especially those self-proclaimed elites.

Who is MacLehose?

He is the longest-serving governor since the opening of the port of Hong Kong, and has been in office for nearly eight years, and can maintain a term of more than 10 years at least.

Before MacLehose became the governor of Xiangjiang, Xiangjiang was a super mess, much worse than the treasure island in the future.

However, after MacLehose took office, he gradually eliminated many unfavorable factors step by step, and finally successfully established the Anti-Corruption Public Administration in the past few years.

Moreover, the public housing and HOS housing systems founded by MacLehose have given many poor people in Hong Kong a place to live, greatly eased the social situation, and further promoted the healthy development of Hong Kong.

Therefore, MacLehose is one of the most popular and beloved governors of Hong Kong.

Such a governor actually praised a variety show for the first time in the first time, which had to make the people who had not watched it feel that they should go and watch it, especially those who claim to be elites.

As for those who have watched and praised "Millionaire", they are proud and proud, look, Lord Governor likes it, it proves that this show is really good!

For a while, even some different critics, such as scholars saying that the show was "a money transaction of red fruits", critics saying that the show "fully exposed the ugliness of human beings", and so on, immediately disappeared, and it was not reported on TV or written in newspapers.

All that's left is the sound of compliments.

But these people actually didn't find out that Yin Jun had a small trick in "Millionaire", that is, he tried his best to make more than 60% of the questions related to the mainland.

Whether it is the ancient history of the mainland or the mountains and rivers of the mainland, it is all-encompassing.

In this way, those who want to participate in the show and get a prize of 1 million must read more mainland-related information.

I didn't think about participating in the show, but the viewers who have been watching it will be invisibly edified.

After years of subtle development, their understanding of the mainland will be deep-rooted, and they will naturally have a greater sense of identity with the mainland in their hearts.

In fact, this is the same as the people of Xiangjiang who have been speaking English for a long time, and many people seem to think that they are British, so they have a lot of sense of identity with the UK, but there are many barriers between speaking Mandarin and even the eastern Guangdong region across the bay.

This is the power of culture, and it is also the subtle imperceptibility of a long-term habit.

Therefore, Yin Jun hopes that he will begin to cultivate everyone's sense of identity with the mainland in all aspects, and the first step is to ensure that everyone is not unfamiliar, obviously a family, but they have to make a distinction between superior and inferior.

……

Shao Yifu, who was sitting in the office and eating lunch made at home, just chewed the food slowly and listened to the words on TV, but he didn't have any intention of getting angry.

Fang Yihua, who was sitting opposite him drinking soup, was a little worried in his heart.

She has followed Shao Yifu for decades, and of course she knows her husband's temper.

If you smash something and get angry for a while, then the anger will come and go quickly.

But if it's sulking like now, it means that he is really angry in his heart, and it's the kind of anger that can't find a way, and it belongs to the kind that he doesn't know where to get angry.

finally finished eating, and when the assistant outside put away the dishes and chopsticks, Shao Yifu drank Pu'er tea and stared at the Jiashi report on TV, still silent.

Fang Yihua whispered: "Sixth brother, the ratings of this show, that is, a matter of a moment and a half, no matter how good and fresh "Millionaire" is, can it be compared to our "Happy Tonight" more than ten or twenty years of hard work? How many people grew up watching our "Happy Tonight"? Our foundation is much deeper than theirs!"

"Not necessarily. After being silent for a moment, Shao Yifu, who put down the teacup, said: "There is no flower for a hundred days, no matter how good a program is, it also has its life cycle." "Happy Tonight" must be watched, but if others keep coming up with new shows to hit it, how long can it lead the way?"

"Why don't we change it too? make more ideas, arrange more programs?" Fang Yihua said tentatively.

"It's not like we haven't thought about this method, but you know how it works. Shao Yifu shook his head, "What we want to think about now is the whole problem of our system." At the beginning, "Crocodile Tears" suppressed our "Happy Tonight", and I wasn't worried, it was just competing for a little share at most. "Chu Liuxiang" suppressed us, and I didn't worry about it, just avoid them. But now in "Millionaire", I'm really worried. ”

"Because of the problem with the 1 million bonus?"

"Well, yes. Shao Yifu sighed, "Yin Jun is good at his means, and Jiashi is good at his courage! Xiangjiang people are all chasing fame and fortune, even those housewives who watch TV. They love to see others succeed and they want to succeed. The threshold for "Millionaire" is very low, you don't need to graduate from Harvard, Cambridge, Oxford, or Stanford, and you don't need to have an incomparably smart mind and decades of accumulation. As long as you can answer 15 questions with four choices, that's 1 million, which gives everyone a chance, so everyone will want to participate and be willing to pay more attention!

Usually such a wise and down-to-earth civilian program can't be imagined with the impetuous psychology of Xiangjiang people, and Yin Jun, a hairy boy from the more conservative mainland, shouldn't be able to think of it. I can say that the program "Millionaire" has created a precedent for a program category, and if it continues to be broadcast like this, it will not be long before TV stations from European and American countries will come to negotiate the purchase of copyrights. ”

"So powerful?" Fang Yihua was shocked inexplicably, Xiangjiang has never had a TV program that has been respected by foreigners, at best, it is just a TV series.

Thinking of the TV stations of major European and American countries, flocking to buy the copyright of "Millionaire", Fang Yihua is envious, but also has a deep jealousy.

"I'm afraid it's more powerful than I thought. Shao Yifu smiled and said, "I used to think that it was because I didn't pay enough attention to Yin Jun that I made Li's big leak." But now I feel that I simply underestimated Yin Jun, such a genius, whoever can catch it, can dominate the world! Not only TV stations, but also movies. ”

"Yes, if it weren't for the leak of the news from Jiahe's side, who would have known that "Seven Days of Wrong Feelings" was written by Yin Jun? He doesn't look like a human being at all, how can someone at such a young age be so smart, and he can accurately grasp people's preferences?" Fang Yihua couldn't help but sigh.

"You're right, he's not an ordinary person, he's a genius. Shao Yifu nodded, "Such a person, even in troubled times, I have never seen it before, but now who dares to say that this is not a genius?"

"It's a pity that this genius is not one of ours. Fang Yihua sighed.

"How do you know that he can't be our man?" Shao Yifu asked rhetorically.

Fang Yihua was stunned, "Sixth brother, are you ...... Are you trying to recruit Yin Jun?"

"I'm thinking about it. Shao Yifu nodded slightly, "I can't estimate the pros and cons of it, so I can't decide." ”

"I don't think it's going to be possible for us to recruit him. Fang Yihua shook his head and said, "He didn't even go to Jiashi, and Yin Jun is notoriously affectionate, how could he join us and go against Jiashi?"

"Then why did he cooperate with Li?" asked Shao Yifu.

"That's because it's ......" Fang Yihua pondered for a moment and said, "Because he wants to find a balance, only close to Jiashi, it will make people think that he is weak and can be bullied...... Isn't it that Jiashi was still going to continue to buy his script for 5,000 episodes? What a joke! I have earned fifty or sixty million, and I actually gave Yin Jun so little. ”

"So, we don't have to recruit him, can't we just ask him to write a notebook?" Shao Yifu said, "How much Li's gives, I give the same amount, he has no reason not to make money, right?"

"However, if we buy a book, isn't it Yin Jun's own script and his own script fighting?" Fang Yihua said.

"That's one of the things that I hesitate about, and one that I believe hesitant will be. Shao Yifu said lightly, "But this problem is easy to solve, I asked him to help make a variety show, won't it be divided?"

"Time can't be separated, right?" Fang Yihua said.

"I'm going to only do variety shows on Saturdays and Sundays, variety shows every day, and it's enough for us to have "Happy Tonight". In this way, Yin Jun can also figure it out, after all, it was just a crash on Saturday and Sunday. Shao Yifu said.

Fang Yihua hesitated, "But his price is ...... Isn't that an exaggeration?"

Jiashi did not hide the conditions of cooperation with Yin Jun, even Li's TV station, which can afford high prices, feels that Jiashi is too generous, not to mention the wireless TVB that has always been stingy.

The investment is all given by Jiashi, Yin Jun earns 30% of the advertising revenue, and the overseas copyright belongs to Yin Jun, which is simply Yin Jun's absolute dominance.

Of course, now that watching "Millionaire" become an instant hit, naturally everyone will not think that Yin Jun took a big advantage, but feel that this is really "a penny, a penny".

But in Fang Yihua's view, such a price is still not affordable by wireless TVB.

"I actually don't regret not recruiting Yin Jun, because what you think about is what I'm worried about, and the balance of wireless shouldn't be broken. Shao Yifu said, "Now we are doing variety shows, which is just an expedient measure, and it has little impact on our main position, TV series." And this time I watched Tianlin's TV series, the male and female protagonists are very good, and the story is not bad, I don't believe that I can be defeated by them so shamefully. ”

"Well, this girl is indeed beautiful and unmatched, much better than Xue Lai. Fang Yihua also smiled and said, "Since you said so, Sixth Brother, there is only such a variety show, and we can afford to suffer a little loss...... But why are you so hesitant when you've already thought about it?"

Shao Yifu was not surprised that Fang Yihua's guess was correct, after all, the concubine had followed him for decades and was also the person who knew him best.

"I was hesitant to ask Yin Jun to write a script for Shaw Brothers films. Shao Yifu said, "Shaw Brothers movies have made money by quantity in recent years, and the box office in Nanyang is also good, plus the bottom fee for the release of the sharing, etc., there can be almost hundreds of millions of income a year." But looking at the success of "Seven Days of Wrong Love", and "Ghost Fighting" is so popular in the overseas market, I am also a little moved. ”

Fang Yihua nodded knowingly.

In the third week of the release of "Ghost Fighting", Golden Harvest used the channel of Cathay Cinema to release it on Treasure Island and Nanyang.

After almost two weeks, the box office of "Ghost Fighting" in Baodao and Nanyang exceeded 12 million Hong Kong dollars, and according to negotiations with other theaters, Golden Harvest can earn at least 3.6 million.

The other two major box offices, South Korea and Japan, have also been released for a week, and looking at the popularity there, it can bring at least 1 million net profits to Golden Harvest.

In this way, in addition to dividends, Golden Harvest's income on "Ghost Fighting" is definitely about 4 million, which is really large, equivalent to the income of three or five wireless movies.

There is also a more outstanding performance of "Seven Days of Wrong Love", this movie has earned more than 10 million for Golden Harvest, which can be said to be more than Xu Guanwen's movies, the key is that Golden Harvest is still a pure empty glove white wolf, but it cost 2 million to buy out the distribution copyright!

If they want to change to wireless, with the Shao family's cinema line in Nanyang, they can earn at least three or four million more!

Thinking of Yin Jun's scripts in movies and TV series, none of them failed, Shao Yifu didn't dare to let Yin Jun ruin the balance of wireless TV series production, but in terms of Shaw Brothers movies, he could also think about it.

After all, after missing Li Xiaolong and Xu Guanwen in a row, Shao Yifu, who has been reduced to a laughing stock in the film industry, still wants to change.

Today's Shaw Brothers movies, there are many hidden dangers, if you don't make progress, I'm afraid it will be reduced to second-rate in three or five years.

Shao Yifu has been making movies since he was a teenager, and now he has been doing movies for almost 60 years, and he has experienced countless ups and downs in the middle, and his love for movies is unmatched at all.

It's just that he was used to being stingy before, and he was used to being the king, and his thoughts haven't turned back.

Now with the possibility of Golden Harvest rising with a more powerful gold medal screenwriter, Shao Yifu feels that he can also compete for it, otherwise he will definitely be surpassed by Golden Harvest.

You can lose to anyone, but you can't lose to Golden Harvest.

For a group of traitors, Shao Yifu can't wait for them to die!

Besides, no matter how expensive the script fee is, it is only one or two million, but what you earn can be several times, or even more than ten times.

With such a high profit ratio, it's a good idea to give it a try.

And there's no need to worry about disgruntling employees because of excessive spending.

The price of Yin Jun's script has now proved to be worth the money, and the employees of the film company have red envelopes linked to their grades.

With Yin Jun's script, the movie sells better, and they can get more, which is simply something they can't ask for!

(I'll work hard, write more tonight, and tomorrow will be four more!, please support me, subscribe to a higher level, and expect more monthly passes!) )