"Tell me, isn't Qilin Culture a little too arrogant?" In a newspaper, the editor-in-chief and his subordinates discussed together, "There are three editors who have resigned from me, and seven of their subordinates have resigned, so they can eat one-fifth of our manpower in one go?"

"Who knows, or maybe they think they're capable enough to do whatever they want?" complained one of the deputy editors. Pen & Fun & Pavilion www.biquge.info

"Haven't you heard? They didn't just dig up our people, he could even dig up the corners of the Ming Pao, Sing Tao Daily, and Oriental Daily!" a well-informed human, "The losses of these three families are even greater, it is said that they have lost more than 100 people! Basically, a quarter of their manpower!"

"How much do they pay?"

"It's about 1.5 times the current one, the salary is not high, the key is that people's bonuses and red envelopes are high! Yin Jun is not a stingy person. ”

"This is true, if you work in Yin Jun's factory, if you are hardworking and honest, the bonus can be higher than the salary!"

……

"Do you say that Yin Jun has so much money to poach people?" "Ming Pao", Jin Yong frowned and asked his editor-in-chief.

"Yes!" the editor-in-chief said with a wry smile, "His 'Kirin Weekly' is really popular, with a weekly shipment of 8 million copies, and it will be sold out in two or three days, which is simply crazy! With this cash flow, it is more than enough for him to set up a newspaper." ”

"That's right. Jin Yong nodded, "Then let him go, we don't mess with ourselves here, you pay attention to recruiting more new people and let them take care of them." ”

"I see. ”

The editor-in-chief shook his head.

Among the three major newspapers, "Ming Pao" has been poached the most, because Jin Yong is the most picky, the salary is not much, and people have a better choice, how can they not leave?

Now there are more than 50 editors and reporters in the news department, which is almost half hollowed out!

Thanks to the good foundation of "Ming Pao", otherwise it would not have to decline directly?

……

"Brother, this Yin Jun is too arrogant, right? Do you want me to teach him a lesson?" The fifth elder of the Ma family said angrily, "The horns are poached and dug up on our heads, are we really going to eat dry rice?"

"Okay, then you can take your brothers to cut down Yin Jun. Boss Ma said lightly.

"Uh......" Ma Lao Wu's anger disappeared suddenly, "He, he has so many bodyguards......"

"You also know that he has a lot of bodyguards? And there are not only many people, but they are also a small army! If you go to provoke such a hornet's nest, do you want the Ma family anymore?"

"Well, but we can't do nothing, can we?"

"Hmph, it's not right now to do anything, the newspaper industry is not so easy to do!"

……

"Boss, why did Yin Jun get this trick? Isn't it good for him to be a screenwriter? Why is he competing with us for the newspaper industry?"

"Why are you panicking?" Hu Indica, who was fifty-two years old, said with a faint smile, "Young man, if you have some achievements, you don't know how thick the sky is, just let him enter this market to see, whether it will work or not, it has to be tested by the market." ”

"But his development is development, how can he poach our people? Anyway, our Jiashi and him are also old friends!"

"You take these things too seriously, for the current Yin Jun, do you think the identity of a genius screenwriter can be worthy of him?" Hu Indica said, "You know, he is the second largest shareholder of Cheung Kong Group, the owner of Kowloon Bus, and the founder of Kirin Weekly...... Which of these identities is worse than mine?"

"At least in the newspaper industry, he's no match for you!"

"Hehe, don't say so much, let's wait and see. Maybe the little guy will back down when he knows it's awesome?"

……

In the newspaper industry, in addition to the indignation at Yin Jun's continuous poaching, they themselves are not so anxious.

The competition for newspapers in Hong Kong is too great, especially in the high-end newspapers with the largest circulation.

Basically, "Ming Pao", "Oriental Daily" and "Sing Tao Daily" have already divided more than 60% of the market share, and the remaining 100 or so newspapers are just grabbing 40% of the share.

Even Ming Pao, one of the big three, would have been unable to sustain itself if it hadn't been for Jin Yong writing 5,000 words a day to open up sales.

In fact, it took at least five or six years of hard work for "Ming Pao" to survive, and it has developed better and better.

Even people like Jin Yong almost couldn't support Ming Pao, and now that the pattern of the newspaper industry in Xiangjiang has basically been set, it has not changed for seven or eight years.

Even if Yin Jun is rich, what if you are rich?

The newspaper industry is not a place where you can afford to make money!

It won't be long before your editors and reporters will have to go back to work in disgrace!

It's not just the newspaper industry that's thinking, it's also the newspaper guys in the distribution associations.

The Distribution Association and Yin Junke have a lot of hatred.

The last time "Kirin Weekly" was published, they relied on their own distribution channels, and as a result, they insisted that Kirin Culture supply them with a 4% discount on the selling price.

After the negotiation failed, Le Yiling bought a small van in a fit of anger, bypassed the distribution association, and went everywhere to deliver goods to the newspaper guys below.

If the "Kirin Weekly" does not sell well, the distribution association will be happy to watch the excitement and watch them lose money.

But the problem is that "Kirin Weekly" is unexpectedly popular, and Kirin culture makes a lot of money.

At this moment, the people of the distribution association were angry, and immediately found dozens of thugs, attacked three or four cars respectively, and tried to burn the "Kirin Weekly" and beat the delivery people, so that they could know who was in charge of sending the newspapers in Xiangjiang.

There are no tigers in the mountains, and the monkeys are kings.

They didn't expect that they were just a group of loose allies, at best foremen, in the face of the most rigorously trained and disciplined retired sergeants, what was a mere group of gangsters?

As a result, these dozens of thugs were all beaten to the point that their hands and feet were broken, and the situation was so tragic that it was scary to watch, and there were 200 such powerful security guards, so scared that the distribution association did not dare to move again.

Just because they don't dare to move doesn't mean they don't have hatred in their hearts.

This time, when I heard that Yin Jun was going to make a newspaper, the distribution association felt that its opportunity had come.

Zheng Kun, the 50-year-old president, began to work as a newspaper guy at the age of 12 and took charge of the distribution association at the age of 40, and has been in this position for 10 years.

Relying on the position of president and the prosperity of the newspaper industry in Xiangjiang, Zheng Kun has already earned more than 30 million assets, and he has more than a dozen houses and shops under his name, which can be regarded as a rich man.

With such benefits, Zheng Kun is of course willing to sit in this position until he can't walk.

For this reason, Zheng Kun secretly packed up five or six newspaper guys who wanted to be the president, which was very dark.

did not make a lot of money on "Kirin Weekly", Zheng Kun not only lost a lot of money, but also received some doubts from the people below.

In particular, those ordinary newspaper guys, they directly accepted the delivery of Kirin Culture in the "Kirin Weekly", and ignored the "no sales" order of the distribution association -- who is Nima? Who dares to stop us from selling comics? What if you don't buy your account?

For the sake of your own purse, the newspaper guy will not be polite to the distribution association, it's great that everyone will break up, and you guys will go home by yourself.

Zheng Kun was so angry that he smashed things at that time, but he didn't dare to really turn his face with the newspaper guys below, because he knew that the newspaper guys were his foundation, once the newspaper guys were disobedient, those newspaper people would still care about you, who is Zheng Kun?

So he had to endure it.

Now that he suddenly saw that "Kirin Daily" wanted to publish it, he immediately had a new idea.

Summoned a group of leaders of the association, Zheng Kun said as soon as he told the matter: ""Qilin Daily" is poaching so much, it must be that the good ones will not come. None of them have ever talked to us about the distribution of the newspaper, so they must have delivered the newspaper themselves, just like their weekly comic magazine...... We can't tolerate something like that!"

"Yes, if everybody does what they do, are there any rules?" replied an old man.

"yes, then what are we going to eat?" the other, a little younger, broke the rules directly.

If newspapers and magazines are not distributed to the newspaper guys through the distribution associations, but to the newspapers themselves, then the distribution associations really have no effect at all.

It doesn't work, can they still charge a benefit fee, can they get a discount, and make money in the middle?

Definitely not!

Qilin culture is equivalent to smashing their jobs, of course everyone does not agree.

Zheng Kun smiled and said, "Since everyone thinks so, then I'm relieved." I have a proposal now, and from now on, we will negotiate with those newspapers. Let them pay a little bit of money, and we will give it to the newspaper guys below, and let them put these newspapers in the front, and put the "Kirin Daily" at the edge. After three or five months, they should know that they are terrible! If there is no sales, there will be no advertising money, and if there is no advertising fee, how can Yin Jun feed the people of those newspapers?

"Haha! The president is right!" the people below nodded.

"I believe that the newspaper will agree with us, after all, Yin Jun is their great enemy! As long as the "Qilin Daily" is destroyed, what is the price to pay?" a fat middle-aged man grinned.

"I said, don't say three or five months, they won't be able to hold on even for a month! Yin Jun is poaching people at a high price! His cost is equivalent to the sum of Ming Pao, Sing Tao Daily, and Oriental Daily!" said another old man.

"Making a newspaper is not something that can be done by just cobbling together people, and in recent years, there have been fewer newspapers that have closed down in Xiangjiang? They were not bad before! But they just couldn't make a start! With the oppression of the three major newspapers, the rest can only be divided into a small share. The old man who spoke before said with a smile.

"Okay, since everyone agrees, let's go and contact the newspaper!" Zheng Kun admonished, "Remember, be sure to let them come up with better discounts, especially Ming Pao, Sing Tao Daily, and Oriental Daily." Then the newspaper guys at the bottom will put the newspapers in the order we want!"

"Don't worry, President, they also know that they are powerful, and there will be no problem!" several leaders said with a smile.

Didn't they do this kind of thing when they used to set up a stall to sell newspapers?

Whoever gives more money puts the newspaper in the most conspicuous place.

Whoever gives the least discount is in the corner.

People always take the newspapers in the most prominent position first, and the newspapers that are placed in the corner are usually ignored!

This is the most primitive state of advertising space competition!