In the city of Xiangjiang, it is very important to have the right to speak. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

That's why Yin Jun wanted to get a free newspaper.

In this December, Ding Linxiang and Tian Jiachun were often absent from the office, and their task was to contact the elites of various circled newspapers and dig them into the "Qilin Daily" that was about to be planned.

The life of the people of Xiangjiang is very emotional.

Talking about things is not so dry, but I want to talk in a comfortable and not stressful environment.

Especially for cultural people, that's the best.

So, Ding Linxiang and Tian Jiachun, one in the Mandarin Oriental Hotel café and the other in the Peninsula Hotel, had to talk to five or six newspaper managers and reporters every day.

For this, they had to go to two hotels and book a suite for a month.

It's not that it's for staying inside, but the cafes at both hotels are very popular, and if you're not a hotel customer, you can't have a café anytime and anywhere.

And this kind of treatment is usually a face, a show of strength.

When Le Yiling signed the finances, she muttered that it was too wasteful, but she did not stop the "extravagant behavior" of the two daughters.

These are necessary expenses in order to achieve better results.

Yin Jun's requirements for them are to be able to endure hardships, have the ability, and have an innovative spirit, as long as they have these qualities, they can contact them first.

Before computers became widespread, newspapers were very regional.

Usually your newspaper can only be distributed in a few surrounding cities, or in one province, otherwise it will not be time-sensitive - before 5 a.m., the general newspaper has to be printed, so the printing should be carried out at 12 o'clock.

In a city like Xiangjiang, people usually come to buy newspapers at 7 o'clock in the morning, but Xiangjiang is very small, and there is no problem in delivering it in an hour.

But what if it's one or two hundred kilometers away? Two or three hundred kilometers away? What about further away?

Transportation by car is already the limit, and if it is transported by airplane, the cost cannot be earned.

Therefore, the radiation range of the general newspaper is usually 3 hours by car, and if it is more, the timeliness is not enough.

So you can see that a popular newspaper is usually just covering one of its own provinces, and no matter how far it is, it can't reach it.

This problem will not be sent to printing houses hundreds of kilometers away at the same time until computers are popularized and electronic typesetting and printing methods are thoroughly adopted, so that they can start printing directly with electronic layouts, so that they can start printing anywhere in the world at the same time - as long as you have the Internet and computer equipment.

However, such an era of great expansion of the newspaper industry has not yet come.

Because such an advanced typesetting and printing method is built in the era of rapid development of network computer technology, and in this era, everyone directly uses mobile phones to read the news, micro-letters, micro-blogs, etc., where is the time to read your newspaper?

So this is also the sadness of the newspaper industry.

It was hard to break the distance of space, but it lost to more advanced communication methods.

Usually, a newspaper needs more than a few dozen or even hundreds of people.

Reporters, videographers, sound recorders, editors of various pages, editors in charge of review, editors in typesetting, logistics support, etc., all need to be filled by manpower.

A newspaper with a little economy can usually be done by twenty or thirty people, but the newspapers produced by such newspapers will certainly not be able to attract too many people's attention.

The larger newspapers, such as Ming Pao, Sing Tao Daily, and Oriental Daily, have 30 or 50 reporters, and there are some other freelance reporters, all of whom contribute to them, and there are about 150 to 200 people in production, editing, logistics, and so on.

Such a newspaper is a giant in Xiangjiang.

If you want to feed so many people and make some money, it can only be achieved by the advertising expenses and sales volume of a few companies.

The teenager asked two female supervisors to poach people fiercely, according to the scale of more than double the scale of the three major newspapers, which is a super big deal.

Since Yin Jun talked about making a newspaper, Le Yiling learned about the situation of the newspaper industry in Xiangjiang.

She found that the newspapers in Hong Kong, especially the daily newspapers, were not looking very good.

There is no other reason, there are too many newspapers.

With more than 100 different newspapers published every day, there are only 5 million people in Hong Kong, don't you say that the market is highly competitive?

Even New York, London, and Tokyo, the centers of the world, are only a few dozen copies.

The density of Xiangjiang's sale is simply the first in the world.

Many newspapers are barely afloat, but many more are trying to get a piece of the pie.

If Kirin Culture wants to enter this market according to normal rules, I am afraid that there will be no way to have too much share in three or five years, and huge losses are certain.

Especially when Yin Jun still made the scale so big.

If it weren't for Yin Jun's idea of making a free newspaper from the beginning, Le Yiling might not have been able to agree.

Only by making strange moves can you fight your way out.

A free newspaper does not represent a bad newspaper.

As long as the content can be done well, according to the incomparably fatty cake of free, there is no way for Xiangjiang people to refuse.

How to do the content well?

Of course, it depends on these experienced reporters, editors and editors-in-chief.

Le Yiling looked at Yin Jun's planning, as long as he could do it according to this requirement, he didn't say that he couldn't do it.

That is to say, the city of Xiangjiang is too small, and there is not much room for development, otherwise with Yin Jun's planning methods, the newspaper markets in New York City and Tokyo City can be directly occupied.

If you want to recruit three or four hundred employees, of course, you won't recruit all of them one by one.

Ding Linxiang and Tian Jiachun both went to talk to the leaders one by one.

Senior reporters have several subordinates of their own, including follow-up reporters, contact paparazzi, and so on.

The editorial team leader also has manuscript writers, editorial processors, and so on.

The editor-in-chief is even more powerful, basically he knows all the talented people in the newspaper.

As long as they get these thirty or fifty people, they will bring another one hundred and thirty or fifty people, and the entire "Kirin Daily" will be set up.

For the rest, slowly recruit some newbies, which is roughly enough in the early stage.

As a reporter and editor, the mobility is very large, and a lot of work, some beginners can do it.

Besides, if you don't cultivate a group of people of your own, if there are any accidents in the future, can you ensure the stability of the newspaper?

These poached reporters and editors will certainly not be a newspaper.

When Yin Jun was fine, he liked to chat with Le Yiling and talked about some management experience in later generations.

Who is Sister Le, a super strong woman who took care of a wireless TVB properly after 30 years, although her vision is a little worse, her execution ability is absolutely first-class.

Hearing what Yin Jun said about the advanced experience of foreign countries - well, she didn't know that it was the advanced experience after 30 or 40 years, and she only thought it was now, and Le Yiling began to implement it directly.

For example, in terms of recruitment, international news must be poached by reporters and editors of "Sing Tao Daily"; financial news, reporters and editors must be poached by professional newspapers such as "Hong Kong Economic Daily"; entertainment gossip must be poached by "Oriental Daily", horse racing information must be "Xin Pao", and property market feng shui is "United Daily News".

Le Yiling is dividing them into camps, you all do what you have to do, as for the rest, don't care.

Recently, Le Yiling seems to be a little free, there is Zhou Yuping on the printing factory, and there are professionals on the construction site of the new factory, and the animation studio doesn't need her to stare at all, so she is ready to do some challenging work.

That is to be the editor-in-chief of Kirin Daily.

To make a free newspaper, directly beat more than 100 newspapers in Xiangjiang, and in the end there were only twenty or thirty left, or even less, such an achievement is enough to make Le Yiling feel happy!

How to manage them, Le Yiling has already thought about it.

Just follow Yin Jun's method, send out more than 1,000 questionnaires every day, summarize once a week, and after a month, the highest scoring section will be rewarded, and the lowest score will reduce the number of bonuses at the end of the year.

If there are so many times at the bottom, if you can't leave, recruit new people to come in and continue to work hard.

It's a stick and a turnip, who would dare not work hard?

However, before that, Le Yiling also had to put some thought into the contract.

Why?

It's very simple, they didn't know they were making a free newspaper when they came, and this would provoke a collective attack from all the newspaper colleagues.

Once they can't bear the pressure and want to run away and leave, and then others follow the study and resign, causing an avalanche, what will happen to the newspaper?

Therefore, Leyiling specially added a 5-year contract liquidated damages to the contract.

Those who were poached saw that the salary was high, and they were busy preparing to sign a contract, and who cares about this liquidated damages?

Only when it comes to being attacked and they are dumbfounded and want to leave, will the liquidated damages work.

But to be honest, Le Yiling thinks that few people will go that far, because when doing things in Xiangjiang, people generally don't care about anything else, you just have enough salary.

For the sake of such a high salary, they will be willing to leave?

Not having money to take home to support your family is the most important thing.

Peers are enemies.

In the past, they often quarreled with other newspapers, and sometimes they were beaten when they went out to interview, what is this little CASE?

As for saying that other newspapers want to solve the problem by force......

Hehe, do you think the hundreds of retired warriors of the Qilin culture are used as decorations?